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Favorite insight from author Simon Staffans: "There’s no contest here, at least not for me. Story is everything when it comes to transmedia. Is it a compelling and immersive story that has the weight and the bones to stretch to different platforms? Does it have a story world already in place, or is it easily conceivable how such a world could be designed and developed? Are the protagonists and antagonists (and side characters) suitable for a deeper mythology? Is it possible to sense the existence of a narrative superstructure somewhere along the road? If a project’s Story supports transmedia, you’re halfway there. If it doesn’t, don’t bother."
Même si le concept de tranmédia est loin d'être neuf, son utilisation ne va pas de soi. Quand et pourquoi l'utiliser ? Quelques réflexions d'un spécialiste.