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Desdemona Bandini: "Not just a new film, “The Cosmonaut” is a labor of love four years in the making, crowdsourced and created with a plan to test the boundaries of transmedia content distribution worldwide."
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Blast off and through convention
That will be interesting to check them out in a while and see if it caught up, found its audience, and eventually generated worthy user interaction.
Because that's what it always come down to: is there a perceivable added-value to all these? - except the PR bragging right of doing things differently.