A group of professors have developed a model of open online course to challenge the MOOC model. They're calling it the distributed open collaborative course (DOCC). Instead of setting up a course with full lesson plans, lectures, and assignments like a MOOC, the prototype DOCC provides instructors with a videotaped discussion on a theme and encourages participants to share the assignments and other course materials amongst themselves. In other words, the basic pieces are given with the DOCC, but each is heavily customized by the instructor to match conditions in his or her classroom.
This seems like a model that could be more attractive to faculty. It gives them a "primary source" and a theme, but encourages them to build a course around them that they think will be the best for their students.
Feminist criticism of the MOOC structure aside, the DOCC seems a more practical and cost-effective means for spreading knowledge and uniting large groups of students around a theme, while providing students with the professional support they need to succeed.