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Marshall McLuhan
Many prefer the immortal 'You know nothing of my work!', the line McLuhan delivers during his brief appearance in Woody Allen's Annie Hall.
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Presaging the digital revolution by a half century, or what Telstar has to do with global wisdom.
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The rise of the experimental paperback and how 'typophotography' paved the information superhighway.
... What the golden age of television has to do with human nature and today's Internet intellectuals.
It seems fitting that we conclude the year that marked the 100th anniversary of the birth of iconic media theorist Marshall McLuhan with one of his timeless and remarkably timely observations, which in just 30 seconds manages to capture in 1960 a folly of human nature that rings all the more true in 2011 as we trek forward into this constantly evolving media landscape.
... Duration: 45 minutes
"Societies have always been shaped more by the nature of the media with which people communicate than by the content of the communication." - Marshall McLuhan
Marshall McLuhan, one of Canada's most influential and controversial figures, burst into the centre of media circles in North America with his strange and prophetic pronouncements - "electric light is pure information" - on advertising, television and the emerging computer age.
Known for his imaginative descriptions of the media environment, McLuhan coined the phrases 'the medium is the message' and 'the global village.' These two aphorisms still linger on the tongues of critics, philosophers and pop-culture makers as McLuhan's predictions and revelations continue to be proven true over and over again.
... Q: Could you tell us about your first encounter with Marshall McLuhan?
A: I was a graduate student at teachers college and the course was being conducted by Louis Forsdale. He's retired now but he was a friend of McLuhan. McLuhan was an obscure English professor at the University of Toronto, but Forsdale was well aware of some of McLuhan's ideas and brought him down from Toronto to give a lecture. McLuhan, in those days, still smoked cigars, although he mostly had them unlit as far as I could see, and he gave his talk with an unlit cigar in his mouth. And he talked in that style that we later came to call McLuhanesque: a series of dramatic propositions and generalizations. He didn't pause to defend any of them, or even to explain them that much. Charlie Weingartner, my friend -- he went to graduate school with me -- we loved it. We just thought he was onto something, and we especially liked his style. Of course many of the other students didn't; some were befuddled, but afterwards Forsdale, McLuhan, Charlie and I went for a drink and I think The Mechanical Bride had been published, and either on that occasion or a later occasion when he came back to speak, we carried about 500 copies of this book which you couldn't give away at that point, and stored them in Forsdale's apartment.
But that was my first encounter with McLuhan and I was enormously impressed with the range of his knowledge and also with the intellectual daring that he displayed.
... Marshall McLuhan was born 100 years ago today. He lives on through Mark Zuckerberg.
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How the man who coined the global village became the first seer of cyberspace and digital empowerment.
... The other day, I was skimming several hundred e-mail messages that accumulated while I was offline in August and found myself fascinated by a conversation taking place on chortt-L (Computers in Humanities: Overcoming Resistance to Teaching with Technology), in which colleagues were discussing the particulars of titling a book chapter involving teaching in computer-mediated environments.
One participant wrote, insistently, that the phrase "CMC" would be better replaced with "Cyberspace," as abbreviations are sometimes linguistic barriers. She contended, "with cyberspace in the title, at least our audience will know what we're talking about." It is her latter claim that is most intriguing to CMC professionals. When we say "cyberspace," do we in fact "know what we're talking about"?
... Herbert Marshall McLuhan (21 juillet, 1911 - 31 décembre, 1980) est un éducateur, un philosophe, un sociologue, un professeur de littérature anglaise et un théoricien de la communication canadien. Il est l'un des fondateurs des études contemporaines sur les médias.
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Fifty years ago cultural diversity in the workplace referred to a handful of employees speaking with a slight accent who preferred home-cooked food for lunch in stead of a burger and chips from the cafeteria. In some countries, such as South Africa, the diversity was a little more obvious, but still fairly easy to manage as employees were either “white” (with a Euro-African culture) or “black” (with a traditional African culture). However, this picture became considerably more complex in the last two or three decades as communication technology transformed the globe into an interconnected hive and globalization saw international borders opening up and national economies becoming more interlinked – Marshall McLuhan’s “Global Village” is now here.
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In a lesson taught by schools of fish, researchers determine that uninformed individuals are actually a benefit to democracy by sanding off extreme views.
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The emergence of 'new media' and 'social media' -- it has all looked fairly revolutionary, the beginning of something entirely new.
... In September 1976, Jimmy Carter and Gerald Ford squared off in a presidential debate (watch here), and the following day, the legendary communication theorist Marshall McLuhan appeared on the TODAY show, then hosted by Tom Brokaw, to offer some... From retrofuturist media prophecies to the cognitive consequences of mobile-everything.
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Why tribal man is the future of communication, or what TED has to do with Playboy.
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One of the greatest living graphic designers reframes the greatest dead media theorist.
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A repository of McLuhan-related news, conferences, events, books, articles, links & general information.
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Humans are social creatures, and their evolutionary success and survival has depended largely on collaborative social relationships. Each member of the tribe assumes a vital role creating a network of interdependence. As we return to the global version of the village, digital social networks have become an influential 21st century force. Today, Michael Geist, the University of Ottawa law professor and syndicated columnist discussed how social media, such as Facebook and Twitter, have been instrumental in shaping public policy. Parliamentary bills relating to copyright law, as well as issues of accountability related to the CRTC, have been reviewed, overturned or reconsidered due to pressure created by orchestrating individual through social networks. Author, academic, song-writer and broadcaster Paul Levinson also reminded us that the Arab Spring and the Occupy movements were also the products of social networks.
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"Real, total war has become information war. It is being fought by subtle electric informational media - under cold conditions, and constantly."
The Canadian academic and media guru Marshall McLuhan was writing in 1967, in The Medium is the Massage, a graphic book of his ideas.
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Try our quiz to determine the extent of your knowledge about McLuhan and his theories... 
One of my favorite YouTube videos is a clip from a Canadian television show in 1968 featuring a debate between Norman Mailer and Marshall McLuhan. The two men, both heroes of the ’60s, could hardly be more different. Leaning forward in his chair, Mailer is pugnacious, animated, engaged. McLuhan, abstracted and smiling wanly, seems to be on autopilot. He speaks in canned riddles. “The planet is no longer nature,” he declares, to Mailer’s uncomprehending stare; “it’s now the content of an art work.”
... In the tumult of the digital revolution, McLuhan is relevant anew. But if you think you know Marshall McLuhan, or what he stood for - think again.
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La perception selon laquelle des messages secrets invisibles seraient insérés dans tout, des publicités radio aux mégasuccès hollywoodiens, influence depuis longtemps les consommateurs de médias de masse. Dans un nouvel ouvrage, Charles Acland, professeur et titulaire d'une chaire de recherche au Département de communication de l'Université Concordia, propose une analyse approfondie de l'histoire complexe de cette influence subie inconsciemment; il s'interroge notamment sur les conséquences durables qu'elle pourrait avoir sur notre monde saturé d'informations.
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The Canadian media guru’s stature and influence are once again on the rise. Some now call him The First Seer of Cyberspace. ... |
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