Social media analytics platform Simply Measured compared engagement rates for Interbrand's Top 10 Facebook Pages year-over-year and the results were pretty grim. Despite their skilled social media teams, creative visuals and content producing power, the top 10 brands uniformly saw their Facebook page engagement rates decrease over last year (with the exception of Harley Davidson.)
And it's not that the brands haven't been trying. If anything, they've all increased their number of followers. But despite posting more, and arguably better content, their posts continue to reach a declining number of people.
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Via iNeoMarketing, Rami Kantari