I visited the e-commerce recommendation site StyleSeek this morning and started scrolling through their new arrivals in women's clothing -- and grew more and more surprised at how much I liked everything.
Findings from the Economist Intelligence Unit highlight the differences between marketer and consumer perceptions
Karin Kronborg's insight:
70% of consumers believe attempts at personalisation are superficial and 63% of consumers claim that they have grown numb to it. 33% of consumers cited superficial personalisation as one of their top annoyances in digital marketing.
Vill du synas i media eller är du journalist? Hjälp en journalist är till för entreprenörer med flera som vill öka sina chanser att synas i media samt journalister som vill hitta lämpliga intervjupersoner.
Whether you like it or not, you're probably on Facebook more often than you want to be. A lot of people wish they didn't feel compelled to check it over and over only to see the same boring people post the same boring things.
Den sociala nätverksjätten Facebook börjar sälja videoannonser denna vecka. En av de första annonserna blir en kort teaser specialgjord för Facebook om den kommande filmen ”Divergent” från Lions Gate Entertainment.
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Creating engaging newsletters with your curated content is really easy.