Marketology
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Marketology
Marketing & technology buzz for Aussie SMEs
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4 Secrets About Paid Search Agencies

4 Secrets About Paid Search Agencies | Marketology | Scoop.it
To get the most out a paid search agency, you should understand that, like any business, a search agency needs to make money, sometimes they’re the right solution, not everyone is great, and they won’t magically solve all of your business problems.
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Check out AREC Lounge website - We're helping to broadcast live from the event

Check out AREC Lounge website - We're helping to broadcast live from the event | Marketology | Scoop.it

Check out Arec Lounge - We're helping to broadcast live from the event. It will only be up for another 2 hours.  

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Why Facebook Is Worth Way More Than $100 Billion

Why Facebook Is Worth Way More Than $100 Billion | Marketology | Scoop.it

Read on to have a glimse at how big business and enterpreneurs may utilise Facebook's 1 billion database to reinvent Facebook..

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Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks

Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks | Marketology | Scoop.it
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story.
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Practical and Actionable Tactics to Acquire New Customers via Social

Practical and Actionable Tactics to Acquire New Customers via Social | Marketology | Scoop.it
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers?
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Marketing with Pinterest – 7 Unique Business Models

Marketing with Pinterest – 7 Unique Business Models | Marketology | Scoop.it
Pinterest seems to be the new cute girl at the dance that no one knows about - but everyone wants to get to know.
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Legal Blogging: How to Craft the Right Strategy

Legal Blogging: How to Craft the Right Strategy | Marketology | Scoop.it
Law firms are successfully blogging to bring in high-quality work. Now, new industry research shows that blogs are very influential business development tools.
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Three easy ways retailers can leverage mobile for the Christmas and New Year break

Three easy ways retailers can leverage mobile for the Christmas and New Year break | Marketology | Scoop.it
The outlook for 2011 holiday sales appears to be tepid amid consumers concern over the state of the economy.
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Most Viral Stories on Facebook in 2011

Most Viral Stories on Facebook in 2011 | Marketology | Scoop.it

Human interest stories dominated our attention in 2011, particularly those about babies, animals, and natural disasters, according to Facebook's list of the top 40 most shared articles in 2011.

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What Entrepreneurs Need to Learn from Will Smith

What Entrepreneurs Need to Learn from Will Smith | Marketology | Scoop.it
Will Smith explains to entrepreneurs how you can bend the universe to your will.
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Cashing in on Social Media » Grid Concepts - Marketing strategy, marketing consultant, website design, social media, Melbourne based

Cashing in on Social Media » Grid Concepts - Marketing strategy, marketing consultant, website design, social media, Melbourne based | Marketology | Scoop.it

No doubt arrival of Google+ has electrified nerds the world over, but what does it actually do for your business?

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[A MUST] iOS v5 is out for your iPhone today

[A MUST] iOS v5 is out for your iPhone today | Marketology | Scoop.it
If you’re using an iPhone, iPod Touch or an iPad, you’ll probably notice at some point today that Apple wants you to update your software. You'll need to do a few things to set it up.
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Strategies to Market Your Content for Links

Strategies to Market Your Content for Links | Marketology | Scoop.it
You've done your research, and created quality content such as a blog post, video, tool, or mobile app. Now it's time to market that content for links. These link development strategies can be used by both large and small sites.
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DATA: Google Totally Blows Away Facebook On Ad Performance

DATA: Google Totally Blows Away Facebook On Ad Performance | Marketology | Scoop.it

Facebook's Ad click-through rates are pathetic. However, how do you ignore a 800 mil user base?

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Which social network should you use. What, when and how.

Which social network should you use. What, when and how. | Marketology | Scoop.it

So – when is Facebook most effective? When are you better off using Twitter, or LinkedIn? And what exactly is Google+ good for, anyway...

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Brilliant stuff! Measuring Social Media Engagement With Google Analytics

Brilliant stuff! Measuring Social Media Engagement With Google Analytics | Marketology | Scoop.it

Very powerful - see how visitors who come from social media sites behave on your own site and how they convert.

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Think SEO is important? Forget about PageRank, here comes Author Rank

Think SEO is important? Forget about PageRank, here comes Author Rank | Marketology | Scoop.it
AuthorRank combines the web of people with the web of links to create a more savvy view of trust and authority that will be used to rank search results.
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A MUST READ GUIDE - 7 New Facebook Changes Impacting Business

A MUST READ GUIDE - 7 New Facebook Changes Impacting Business | Marketology | Scoop.it
Facebook pages are changing.And that means your business strategy will need to change.In fact, Facebook has made many new changes that...
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OMG: 5-Week-Old App Draw Something Hits 20 Million Downloads And Generates 6-Figures Per Day

OMG: 5-Week-Old App Draw Something Hits 20 Million Downloads And Generates 6-Figures Per Day | Marketology | Scoop.it

The five week old social game had been downloaded more than 20 million times and this game generates six figures per day!

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Finally! Online Ad Spending to Surpass Print for First Time in 2012

Finally! Online Ad Spending to Surpass Print for First Time in 2012 | Marketology | Scoop.it

FINALLY online is hitting mainstream! Online Ad Spending to Surpass Print for First Time in 2012.

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How to Give Online Shoppers Confidence in Your Website

How to Give Online Shoppers Confidence in Your Website | Marketology | Scoop.it
We’ve all been to those websites of dubious origin. You know the ones.  They look cheesy … fly by night. They’re the online equivalent of the guy selling video DVDs or “designer” handbags out of the back of a van in an alley.
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How to Forecast & Measure Your Marketing ROI with a Scorecard » Grid Concepts - Marketing strategy, marketing consultant, website design, social media, Melbourne based

How to Forecast & Measure Your Marketing ROI with a Scorecard » Grid Concepts - Marketing strategy, marketing consultant, website design, social media, Melbourne based | Marketology | Scoop.it

How to Forecast & Measure Your Marketing ROI with a Scorecard. Easily test & measure all your channels side by side http://bit.ly/... 

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Facebook launches new business guide - Internet

Facebook launches new business guide - Internet | Marketology | Scoop.it
Facebook has launched a new guide for entrepreneurs on how to make use of the site, as the competition with Google+ for small business users heats up.
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10 Twitter Tips For The Time Strapped Entrepreneur

10 Twitter Tips For The Time Strapped Entrepreneur | Marketology | Scoop.it
Love it or hate it Twitter has thousands of benefits for you and your business and this post gives you 10 tips to act on straight away.
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