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Essentials For A Great Marketing Story -- The 5 Elements

Essentials For A Great Marketing Story -- The 5 Elements | GBV Business Scoop. | Scoop.it
Here on Copyblogger, you've seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communi

Via Karen Dietz
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Karen Dietz's curator insight, September 19, 2013 7:09 AM

Every business needs marketing stories (there is more than just one). Here is a terrific article by Sonia Simone that lays out the essential elements every marketing story needs.


I like that Simone discusses who the real hero of the story is -- your customer -- and how to think about that. This is a very crticial point to get. Otherwise your stories will miss the mark.


Simone explains all the elements in a way that is very easy to understand. She gives examples, and lays out the elements following story structure. That makes the topic even easier to grasp and take action on.


Other business stories you may use to transfer knowledge, bring your vision and values to life, build teamwork and leadership may have different elements and different structures than what is presented here.


But if you need to focus on your marketing stories (and who doesn't!), then work with these 5 elements to win.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Building Customer Relationships

Building Customer Relationships | GBV Business Scoop. | Scoop.it
Women Owned Business Club Magazine is a Business, Career and Lifestyle Online Magazine that was created as an additional platform for WOBC members to showcase their businesses, services and products.
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How Millennials Shop Online

How Millennials Shop Online | GBV Business Scoop. | Scoop.it
Nearly half of US web users between ages 18 and 35 spend an hour or more per day shopping online, according to research.

Via Marylene Delbourg-Delphis, judycurtis
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Social Media Video 2013

Social Media Video 2013: Social Media Revolution 4 was written by international best selling author and keynote speaker Erik Qualman. It's part of a series o...
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The Secret to Closing More Sales: Talk Less

The Secret to Closing More Sales: Talk Less | GBV Business Scoop. | Scoop.it
Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
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3 Tips for Branding Your Growing Business

Visit the Small Business Solutions Center: http://www.entrepreneur.com/solutionscenter Expert Erika Napoletano offers advice on how to get your customers to ...

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How this company makes $33M off the things it doesn't do - Grid Chicago

How this company makes $33M off the things it doesn't do - Grid Chicago | GBV Business Scoop. | Scoop.it
How this company makes $33M off the things it doesn't do
Grid Chicago
“Just being gluten-free was not a unique-enough selling proposition long-term,” Mandell says.
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The 5 Traits of Wildly Successful People

The 5 Traits of Wildly Successful People | GBV Business Scoop. | Scoop.it
I have a crazy idea: success isn’t just about hard work. We hear about hard work all the time—it’s what Olympic champions talk about when they get to the top of the podium and it’s what the media
eNews 's insight:

Stray from the pack!

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ASI Survey: Companies Thanking Employees with Gifts Averaging $42

ASI's 2012 corporate gift-giving survey also says companies spending an average $26 on each client gift as thanks for their business
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The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes

The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes | GBV Business Scoop. | Scoop.it
Stories live in the hearts of humans and should be at the core of every business. Here's how to take a page out of Toms founder Blake Mycoskie's...

Via Karen Dietz, judycurtis
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judycurtis's curator insight, August 7, 2013 7:25 AM

Karen Dietz' insight on the article and the new "storydoing" buzzword: If you're building a new company, you have the chance to integrate "storydoing" from the very beginning -- (likely this will evolve and morph as the company matures). With an established company, match the corporate culture with the marketing/branding and make a stand.

Karen Dietz's comment, August 8, 2013 11:49 AM
Thanks Judy! Have a great week :)
Daren Hartle's curator insight, August 22, 2013 7:42 PM

Fits jeans and short pants

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Pinterest Delivers Bigger Spenders to Retail Sites Than Facebook or Twitter - DM Confidential

Pinterest Delivers Bigger Spenders to Retail Sites Than Facebook or Twitter - DM Confidential | GBV Business Scoop. | Scoop.it

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Email marketing: five strategies to drive relevance | Econsultancy

Email marketing: five strategies to drive relevance | Econsultancy | GBV Business Scoop. | Scoop.it
Qwner giftbasketvillas.com at GiftBasketVillas.com. 10:13PM on 11th April 2012. Thank you for the strategies. I'm a new small business owner and need all the help I can get. I'll look into automation since it'll make marketing ...
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Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well

Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well | GBV Business Scoop. | Scoop.it

Mobile Marketing: Many Doing It; Few Doing It Well.


Via Brian Yanish - MarketingHits.com, eNews
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Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 1:36 PM

The opening paragraph says it all: lol


"Mobile marketing is like sex: nearly everyone is doing it, many want to do it even more, but no one feels they’re doing it particularly well. "




Pedro Barbosa's curator insight, January 24, 2013 1:00 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Patricia Valerio's comment, January 24, 2013 4:47 AM
Good scoop!
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The 80/20 Rule of Sales: How to Find Your Best Customers

The 80/20 Rule of Sales: How to Find Your Best Customers | GBV Business Scoop. | Scoop.it
How you can focus on the customers who will buy the most from you.
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Winning “Her” Over

Winning “Her” Over | GBV Business Scoop. | Scoop.it
Today’s woman is seeking “agents of leverage”—ways to find time, save time, free up time. Can your company win her over?
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Women so get this!

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Anonymous Hacker Jeremy Hammond Sentenced to 10 Years in Federal Prison

Anonymous Hacker Jeremy Hammond Sentenced to 10 Years in Federal Prison | GBV Business Scoop. | Scoop.it
Anonymous and LulzSec member Jeremy Hammond was sentenced to 10 years in jail today, his punishment for pleading guilty to one count of the Computer Fraud and Abuse Act. It was the maximum time he faced.
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Guy Kawasaki: The Top 10 Mistakes of Entrepreneurs

The UC Berkeley Startup Competition (Bplan) proudly welcomed Guy Kawasaki to the Haas School of Business. Kawasaki, former chief evangelist of Apple and co-f...
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The Promotional Power of 'Prankvertising'

The Promotional Power of 'Prankvertising' | GBV Business Scoop. | Scoop.it
More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
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Very Cool. Think this is definitely sustainable. It's like advertising Candid Camera style!

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4 Tips for Taking the Awkwardness Out of Networking

4 Tips for Taking the Awkwardness Out of Networking | GBV Business Scoop. | Scoop.it
Networking can make people squirm. Here are four ways to make it less uncomfortable.
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Sharing Stories: 5 Ways Face-to-Face Meetings Are Better For Biz Results

Sharing Stories: 5 Ways Face-to-Face Meetings Are Better For Biz Results | GBV Business Scoop. | Scoop.it
Social media and online networking have revolutionized business. But are there times when face to face meetings are still beneficial? You bet.

Via Karen Dietz
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Constance Jones Collier's curator insight, October 12, 2013 7:16 PM

I fully agree with Face to Face Meetings.

Michael Gravette's curator insight, October 14, 2013 3:16 PM

In business, sometimes face to face meeting are still necessary. 

Ellen Naylor's curator insight, December 4, 2013 2:18 PM

It's interesting that this article needs to be written since face to face meetings have always been the most productive way to conduct business and to get to know someone quickly. But with all the social media hoopla, it's a good reminder.

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Why Women Prefer Working Together (and Why Men Prefer Working Alone)

Why Women Prefer Working Together (and Why Men Prefer Working Alone) | GBV Business Scoop. | Scoop.it
Men think they're better off solo, even when they aren't
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Marketing to Women: Just in Time Emails

Marketing to Women:  Just in Time Emails | GBV Business Scoop. | Scoop.it

Holiday marketing has begun. Does it matter when your email arrives in your target’s email box?  Well,  a new survey sheds light on how timing of an email reaching a recipient’s inbox ffects engagement and purchase behavior.


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What Women Buy [INFOGRAPHIC]

What Women Buy [INFOGRAPHIC] | GBV Business Scoop. | Scoop.it

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eNews 's curator insight, October 11, 2013 9:34 AM

What women buy!

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Top 30 stats you need to know when marketing to women

Top 30 stats you need to know when marketing to women | GBV Business Scoop. | Scoop.it

Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.

 

Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional "male" products, including automobiles, home improvement products and consumer electronics.

 

BUT 91% of women say that advertisers don’t understand them.

 

Recognizing the power and influence of women needs to be a top priority for marketers if they are going to tap into the market’s full potential.


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Zero Day by David Baldacci

Zero Day by David Baldacci | GBV Business Scoop. | Scoop.it
Baldacci Zero Day Customer Review Baldacci is awesome - I have read every book Baldacci has published. This is not his best work but it is still a very good book. The plot lines are well thought ou...

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