MarketingStuffIFound
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MarketingStuffIFound
Articles I've found useful for copywriting and advertising pros
Curated by Ed Estlow
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10 Reasons Your Social Marketing Initiative Will Fail

10 Reasons Your Social Marketing Initiative Will Fail | MarketingStuffIFound | Scoop.it
A 2012 study by the Social Media Examiner found that 83% of marketers said social media is important to their businesses.
Ed Estlow's insight:

Nothin' works but your own voice...

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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | MarketingStuffIFound | Scoop.it
Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with.
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3 Reasons Google Plus Can't Be Ignored

3 Reasons Google Plus Can't Be Ignored | MarketingStuffIFound | Scoop.it

Are you still deciding whether it's worth investing in Google Plus? Consider this: A year and a half after its debut, nearly 450 million people are now signed on to Google+. Unlike its precursors, Buzz or Wave, Google Plus is not a social platform. Google+ is just an upgrade to Google

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100 social media blog posts from 2012 that you need to read

100 social media blog posts from 2012 that you need to read | MarketingStuffIFound | Scoop.it

It's a little early for "Best of 2012" lists, but there are some good ones in here!


Via Dr. Susan Bainbridge, Kirk Helferich
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7 Most Important Online Marketing Tactics for Any Small Business

7 Most Important Online Marketing Tactics for Any Small Business | MarketingStuffIFound | Scoop.it
Building an effective online presence these days has moved beyond the realm of the occasional event and into the daily routine of the marketing department.
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How To Be a Genius: This Is Apple's Secret Employee Training Manual

How To Be a Genius: This Is Apple's Secret Employee Training Manual | MarketingStuffIFound | Scoop.it

Apple tells its new recruits exactly what what to think and say. How do we know? We read Apple's secret Genius Training Manual from cover to cover.

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The best way to learn marketing...

...is to do marketing. Do it on the weekends. Volunteer and do it for a non-profit. Fundraise. Run a business online. Market a kid's lemonade stand. When you put your ideas in the world, then, and only then, do you...
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Bringing Your Client From Bad to Good Marketing

Bringing Your Client From Bad to Good Marketing | MarketingStuffIFound | Scoop.it

“Marketing is too important to be left to the marketing department.” — David Packard, co-founder of Hewlett-Packard.

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Customer Profiles – Finding Your ONE Person | Firepole Marketing Blog

Customer Profiles – Finding Your ONE Person | Firepole Marketing Blog | MarketingStuffIFound | Scoop.it
How customer profiles can make your marketing easier and more powerful – complete with a free handout for easy reference!
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The Marketing Director Is THE hope of Small Business

Marketing Directors are the literal connecting point between company and customer, linking message and promise to need. With proper care and feeding, the marketing director's value to their small business is unmatched.
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Steve Jobs Oldie but Goodie

Steve Jobs, back in the day, telling us how simple brands really need to be. content marketing, sell benefits/feelings, not features - it's all in there...

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Think Google+ is a ghost town? Chances are you’re just using it wrong

Think Google+ is a ghost town? Chances are you’re just using it wrong | MarketingStuffIFound | Scoop.it
For a long time I’ve wondered what Google+ is meant to be used for. It’s a pleasant experience, removing much of the clutter and distractions that irritate me over on Facebook. ...
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LinkedIn Will Integrate With The Next Version Of Microsoft Office

LinkedIn Will Integrate With The Next Version Of Microsoft Office | MarketingStuffIFound | Scoop.it

Microsoft will support integration with the social network in the upcoming version of Office.

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How To Make $1.8 Million With $4,500 of Content Marketing | Business 2 Community

How To Make $1.8 Million With $4,500 of Content Marketing | Business 2 Community | MarketingStuffIFound | Scoop.it
This is no Christmas miracle, fellow inbound marketing elves. It's the honest to goodness truth. It's a tale of excellent, humorous content that addressed a
Ed Estlow's insight:

Entertaining is different than marketing... I think. Anyway, this video does both. Wildly funny, and it also aparently returned about 40,000% on the initial investment. Yep. 400 to 1.

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The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)

The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) | MarketingStuffIFound | Scoop.it

“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely.

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How To Discover Your Perfect Value Proposition

How To Discover Your Perfect Value Proposition | MarketingStuffIFound | Scoop.it

Find a way to differentiate your business, one that matters to somebody, or you’ll be forever doomed to compete on price.

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How to Start a Podcast

How to Start a Podcast | MarketingStuffIFound | Scoop.it

Pat Flynn’s  Complete, Step-By-Step Podcasting Tutorial to help you Learn How to Start a Podcast like a Pro. 6 High-Quality Videos and Everything Else You Need!

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How to Use Blogging to Market Your Freelance Business

How to Use Blogging to Market Your Freelance Business | MarketingStuffIFound | Scoop.it

Curious how to use blogging to market your business? Here's how!

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The Definitive Guide to Starting a Profitable Email Newsletter

The Definitive Guide to Starting a Profitable Email Newsletter | MarketingStuffIFound | Scoop.it

Step by step solution to SETTING UP your new e-mail newsletter.

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5 Infographic Generator Apps Every Teacher (or marketer) Should Know About

5 Infographic Generator Apps Every Teacher (or marketer) Should Know About | MarketingStuffIFound | Scoop.it
Enhancing your classroom lectures with infographics is challenging. That's why we're sharing these 5 infographic generator apps with you.

Via Dorothy Black, Kirk Helferich
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10 Social Media Risks MOST Companies Are Too Afraid to Take

10 Social Media Risks MOST Companies Are Too Afraid to Take | MarketingStuffIFound | Scoop.it
Go through some of the biggest risks companies take on social media, and look at the brands that are taking the plunge.
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FAQ: 8 Factors that Cause Writing Projects to Cost More : WritingThoughts

FAQ: 8 Factors that Cause Writing Projects to Cost More : WritingThoughts | MarketingStuffIFound | Scoop.it

Many clients don’t understand the factors that cause a writing project to cost more money, so eight of those factors are listed in this post.

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How to Get Paid to Write for Magazines – The Ultimate Guide

How to Get Paid to Write for Magazines – The Ultimate Guide | MarketingStuffIFound | Scoop.it

One of the quickest ways to build street cred is to publish articles. For instance, that's how Perry Marshall went from starving sales engineer to the world's most recognized authority on Google Adwords.

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Three worst words to say to a customer

Three worst words to say to a customer | MarketingStuffIFound | Scoop.it
It's our policy. Those three words can send a person's blood pressure through the ceiling faster watching a shopping cart crash into their new car.
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Pub Rants: Blogging Authors Beware! You Can Get Sued. Roni Loren Guest Blogs

Pub Rants: Blogging Authors Beware! You Can Get Sued. Roni Loren Guest Blogs | MarketingStuffIFound | Scoop.it

Trouble brewing...?

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