Las opciones para entretenerse y mantenerse al día en las redes sociales, los más populares Un estudio hecho entre usuarios bonaerenses de smartphones identifica seis tipos de usuarios según el tip...
Veronica Olocco's insight:
Segmentación de usuarios de smartphones en Buenos Aires. Es bueno encontrar este tipo de información y nivel de análisis sobre el Mercado argentino disponible en forma gratuita, como ocurre en el Mercado de USA.
La publicidad digital seguirá impulsando el crecimiento de la ... Puro Marketing El rápido desarrollo de la tecnología asociada a la publicidad digital ayudará al mercado publicitario global a crecer el 5,3% en 2014, por encima del 3,9% de 2013.
Marketing móvil en el deporte: se detallan las estrategias a contemplar hoy día, desde las aplicaciones móviles a los webs responsinve, pasando por campañas SMS, concursos, votaciones, sorteos y promociones multicanal. Se incluye una infografía relacionada.
Harley-Davidson has been able to build a community of enthusiasts around its brand that includes members from very diverse groups, and with almost no advertising. How does the king of heavyweight motorcycling keep its fans so loyal? It gives them a reason to "belong."
The first course in our Media Planning 101 collection: Choosing the right media that best fits your client’s goals, budgets, target and geography. Learn what medium gives you the best reach and which offers frequency building.
SEO is a concept that has been around for years and some universities have incorporated it into the curricula. A while back, I posted this question on Moz and noticed some very strong opinions on the idea that SEO should be part of formal education. Search Engine Journal also posted an article on the idea that SEO should not be taught in universities. We (I co-wrote this post with Aleksej Heinze, who also currently teaches SEO) obviously believe SEO should be taught in higher education and got together to discuss how it benefits the SEO industry and how SEO can be incorporated in higher education. Aleksej teaches SEO in the U.K.; I teach SEO in Argentina.
Brand Positioning Statements provide the most useful function of taking everything you know about your brand, everything that could be said about the consumer and making choices to pick one target that you'll serve and one brand promise you will stand behind. While we think this brand positioning statement sets up the creative brief, it should really set up everything the brand does--equally important for internal as everyone should follow to what the positioning statement says. The Brand Positioning Statement A best in class positioning statement has four key elements: Target Market (a) Definition of the market you play in (b) Brand Promise (emotional or rational benefit) (c) The Reason to Believe (RTB) the brand promise (d) The more focused your decisions, the more successful you will be: decide on one target, one promise and maybe one or two reasons to believe that help to directly back up your promise. But the target shouldn't be everyone 18-65, and don't throw your ei
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