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El Comercio Electrónico creció un 48,5% en Argentina y ya son más de 12 millones los argentinos que compran por Internet

El Comercio Electrónico creció un 48,5% en Argentina y ya son más de 12 millones los argentinos que compran por Internet | MarketingSiglo21 | Scoop.it
Veronica Olocco's insight:

Buen estudio sobre el comercio electrónico en Argentina, realizado por la Camara Argentina del Comercio Electrónico

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Un estudio identifica 6 tipos de usuarios locales de smartphones según las aplicaciones que usan

Un estudio identifica 6 tipos de usuarios locales de smartphones según las aplicaciones que usan | MarketingSiglo21 | Scoop.it
Las opciones para entretenerse y mantenerse al día en las redes sociales, los más populares Un estudio hecho entre usuarios bonaerenses de smartphones identifica seis tipos de usuarios según el tip...
Veronica Olocco's insight:

Segmentación de usuarios de smartphones en Buenos Aires. Es bueno encontrar este tipo de información y nivel de análisis sobre el Mercado argentino disponible en forma gratuita, como ocurre en el Mercado de USA.

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2014stateofmarketing.pdf

Veronica Olocco's insight:

Excelente reporte sobre el estado del marketing digital en 2014. Elaborado por el equipo de Salesforce.com

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La publicidad digital seguirá impulsando el crecimiento de la ... - Puro Marketing

La publicidad digital seguirá impulsando el crecimiento de la ... - Puro Marketing | MarketingSiglo21 | Scoop.it
La publicidad digital seguirá impulsando el crecimiento de la ...
Puro Marketing
El rápido desarrollo de la tecnología asociada a la publicidad digital ayudará al mercado publicitario global a crecer el 5,3% en 2014, por encima del 3,9% de 2013.
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Las Mejores Campañas BTL: Teletransportador

Esta es una idea brillante para Andes, la cerveza más consumida en Mendoza, es excelente la identificación del problema y creo que la idea aplica tanto para ...
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How to Improve Your Industrial Email Marketing | Marketects, Inc.

How to Improve Your Industrial Email Marketing | Marketects, Inc. | MarketingSiglo21 | Scoop.it
Are you finding that your industrial email marketing isn't exactly delivering the results you were expecting?
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El poder del marketing móvil en el deporte

El poder del marketing móvil en el deporte | MarketingSiglo21 | Scoop.it
Marketing móvil en el deporte: se detallan las estrategias a contemplar hoy día, desde las aplicaciones móviles a los webs responsinve, pasando por campañas SMS, concursos, votaciones, sorteos y promociones multicanal. Se incluye una infografía relacionada.
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How Harley Davidson Revs Its Brand

How Harley Davidson Revs Its Brand | MarketingSiglo21 | Scoop.it
Harley-Davidson has been able to build a community of enthusiasts around its brand that includes members from very diverse groups, and with almost no advertising. How does the king of heavyweight motorcycling keep its fans so loyal? It gives them a reason to "belong."
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Media Planning 101: Choosing The Right Media To Use | Melamed Riley Blog

Media Planning 101: Choosing The Right Media To Use | Melamed Riley Blog | MarketingSiglo21 | Scoop.it
The first course in our Media Planning 101 collection: Choosing the right media that best fits your client’s goals, budgets, target and geography. Learn what medium gives you the best reach and which offers frequency building.
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Crocs | Shoes | Footware | Croslite | Design | Jibbitz | YoubyCrocs | Comfort | Disney | brandchannel.com

Crocs | Shoes | Footware | Croslite | Design | Jibbitz | YoubyCrocs | Comfort | Disney | brandchannel.com | MarketingSiglo21 | Scoop.it
Crocs - still rocking -- Vivian Manning-Schaffel
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Wendy Clark - SVP Integrated Marketing Communications and Capabilities - Coca-Cola.wmv

Wendy Clark Senior Vice President, Integrated Marketing Communications and Capabilities - Coca-Cola, presenting in Mexico.
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Value Proposition vs Unique Selling Point – Relevance Sells

Value Proposition vs Unique Selling Point – Relevance Sells | MarketingSiglo21 | Scoop.it
Which Relevance Selling Tool Will Work Best for You The Value Proposition or the Unique Selling Point?
Veronica Olocco's insight:

En qué se diferencian value proposition y unique selling point (USP)?

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SEO Teaching: Should SEO be Taught at Universities?

Posted by Carla_Dawson

SEO is a concept that has been around for years and some universities have incorporated it into the curricula. A while back, I posted this question on Moz and noticed some very strong opinions on the idea that SEO should be part of formal education. Search Engine Journal also posted an article on the idea that SEO should not be taught in universities. We (I co-wrote this post with Aleksej Heinze, who also currently teaches SEO) obviously believe SEO should be taught in higher education and got together to discuss how it benefits the SEO industry and how SEO can be incorporated in higher education. Aleksej teaches SEO in the U.K.; I teach SEO in Argentina.

 

 


Via dantegodfrey
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Las 7 tendencias del marketing de contenidos que están marcando ... - Puro Marketing

Las 7 tendencias del marketing de contenidos que están marcando ... - Puro Marketing | MarketingSiglo21 | Scoop.it
Las 7 tendencias del marketing de contenidos que están marcando ...
Puro Marketing
El marketing de contenidos es, en la actualidad, el principal factor que determina el posicionamiento en buscadores.
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16 Social Media Don'ts | Social Media Today

16 Social Media Don'ts | Social Media Today | MarketingSiglo21 | Scoop.it
16 simple social media tricks to Never do.

Via Holley Jacobs
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Holley Jacobs's curator insight, December 4, 2013 5:27 AM

Great tips for keeping up to date with your social media networks without spending all day. A positive approach to addressing messages that are negative in nature. That piece is valuable in itself.
Regards, 
~ Holley Jacobs

#socialmedia

Grace Kuypers's curator insight, October 14, 2014 7:26 PM

This would be really helpful.

 

Kahan Bond's curator insight, October 30, 2014 7:43 PM

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Cross-Cultural Communication Styles: High and Low Context

Cross-Cultural Communication Styles: High and Low Context | MarketingSiglo21 | Scoop.it
The concepts of high context and low context refer to how people communicate in different cultures. Differences can be derived from the extent to which me
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Facebook's 6-Point Plan for Building Brands in the Social Media Age

Facebook's 6-Point Plan for Building Brands in the Social Media Age | MarketingSiglo21 | Scoop.it
The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, includin...
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5 trends that are changing the way hotels do business

5 trends that are changing the way hotels do business | MarketingSiglo21 | Scoop.it
There are 5 key trends shaping hospitality. Is your hotel on board?
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How to Write a Brand Positioning Statement | Beloved Brands

Brand Positioning Statements provide the most useful function of taking everything you know about your brand, everything that could be said about the consumer and making choices to pick one target that you'll serve and one brand promise you will stand behind.  While we think this brand positioning statement sets up the creative brief, it should really set up everything the brand does--equally important for internal as everyone should follow to what the positioning statement says. The Brand Positioning Statement A best in class positioning statement has four key elements:  Target Market (a) Definition of the market you play in (b) Brand Promise (emotional or rational benefit) (c) The Reason to Believe (RTB) the brand promise (d) The more focused your decisions, the more successful you will be: decide on one target, one promise and maybe  one or two reasons to believe that help to directly back up your promise.  But the target shouldn't be everyone 18-65, and don't throw your ei
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Tripadvisor reviews: can we trust them? - Telegraph

Tripadvisor reviews: can we trust them? - Telegraph | MarketingSiglo21 | Scoop.it
Tripadvisor's online reviews now shape the way we plan our holidays but, as Charles Starmer-Smith discovers, they are not always what they seem.
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How to Build an Impactful Media Plan | Melamed Riley Blog

How to Build an Impactful Media Plan | Melamed Riley Blog | MarketingSiglo21 | Scoop.it
The key to media planning is to “do it well or not at all.” In her latest blog, our resident media planner shares some tips on how to build an impactful media plan.
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The Demographics of Social Media

The Demographics of Social Media | MarketingSiglo21 | Scoop.it
social media...

Via Bovee & Thill's Online Business Communication Magazines
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Claire Beattie's curator insight, March 16, 2014 3:43 PM

#demographics of #socialmedia - an insight