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The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | Marketing resources | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


Via Antonino Militello
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Challenging.

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Michelle Gilstrap's curator insight, March 5, 2014 3:12 PM

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

9Dotstrategies's curator insight, March 5, 2014 9:50 PM

Search future in 2014

 

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5 Ways to Do Proper Competitive Research

5 Ways to Do Proper Competitive Research | Marketing resources | Scoop.it

'Whether you realize it or not, competition is a good thing. It pushes you to expand and become better. But, competition is a business catalyst only if you know how to approach competitive research properly.

 

Have you ever wondered how your favorite tools compare to their alternatives? Are you sure you are using the software that best fits your needs? Do you have a great tool idea to build and you are not sure what the competition looks like?

 

Competition is your business catalyst only if you know how to approach competitive research properly'.

 

Here are a few tools and tricks that can help you: http://www.searchenginejournal.com/5-ways-discover-alternatives-compare-site-competitors/132346/


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How Google’s Mobile Update Will MASSIVELY Affect Your Traffic

How Google’s Mobile Update Will MASSIVELY Affect Your Traffic | Marketing resources | Scoop.it
So it’s April 21st, Google’s MobileGeddon is finally upon us, how will your web traffic be affected? Google’s mobile algorithm update has now gone live so websites that pass this mobile friendly te...
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The SEO "Food" Pyramid

The SEO "Food" Pyramid | Marketing resources | Scoop.it
Understanding the key ingredients to a healthy SEO recipe can be tough.  A lot of factors are at play - and sometimes it feels like there are too many “cooks in the kitchen”.  Maybe your friend use...
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Benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. …
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12 Steps to Create Compelling Content That Actually Helps Your Readers

12 Steps to Create Compelling Content That Actually Helps Your Readers | Marketing resources | Scoop.it
How is your content marketing strategy shaping up? Are you creating content that actually provides value to your readers and customers? There’s no point creating content for content’s sake, that wo...
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E-Commerce Goes Global [Infographic]

E-Commerce Goes Global [Infographic] | Marketing resources | Scoop.it
Sales - The e-commerce world is rapidly changing, with fierce competition on a global scale. Here's a look at the biggest markets.
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Top 20 Ways to Find Shareable Content for Your Audience – UpCity

Top 20 Ways to Find Shareable Content for Your Audience – UpCity | Marketing resources | Scoop.it
Finding free content online can be a challenge. To help out, we've put up our favorite ways to get free content.
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A great list of tools you might find interesting when researching.

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Five Branding Characteristics That Connect With Women (Without Losing the Men)

Five Branding Characteristics That Connect With Women (Without Losing the Men) | Marketing resources | Scoop.it
Brand Management - The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men.
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Useful tips.

 

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Which SEO Strategies to Stop, Start, and Continue in 2014

Which SEO Strategies to Stop, Start, and Continue in 2014 | Marketing resources | Scoop.it

According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same.

 

The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing."

 

Here are some strategies to help your SEO take off in 2014: http://www.socialmediatoday.com/content/seo-its-2014-strategies-stop-start-and-continue-0


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Rav Gupta's curator insight, August 31, 2014 1:46 AM

SEO Strategies 2014

Athena Catedral's curator insight, September 2, 2014 4:50 AM

Stop trying to game the system

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4 timeless lessons from Edward Bernays

4 timeless lessons from Edward Bernays | Marketing resources | Scoop.it
Though his biggest accomplishments in PR happened decades ago, the 'father of PR' can still teach professionals a lot about how to turn eyeballs.
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Marketing resources | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
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Put Big Data To Work To Build Better Search Ads

Put Big Data To Work To Build Better Search Ads | Marketing resources | Scoop.it
Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability […]
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Google Rolls Out Major Panda 4.0 SEO Update

Google Rolls Out Major Panda 4.0 SEO Update | Marketing resources | Scoop.it
Major Search Engine Update from Google Released on 4.20.14 As of last night (5.20.14) Google has confirmed via Matt Cutt’s Twitter account that they have rolled out their latest algorithm update, P…
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The Future Of Fashion ECommerce: What Do You Need To Do Next?

The Future Of Fashion ECommerce: What Do You Need To Do Next? | Marketing resources | Scoop.it
Related PostsAll about going International [event video] 14 Ways to Increase your Conversion on the Product page [eCommerce Infographic] Taking Product Personalisation to a New Level Share this:LinkedInGoogleTwitterFacebookEmailMoreStumbleUponReddit
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Why SEO Strategies Are Boycotting Your Content Marketing

Why SEO Strategies Are Boycotting Your Content Marketing | Marketing resources | Scoop.it

'Do you know how and where your website visitors, email subscribers and social media followers are accessing and consuming your content?

 

Content marketing and SEO work best when done together. Content marketing isn’t “the new SEO,” and SEO alone isn’t going to drive traffic to your site. They need to work in harmony in order to achieve high rankings and ultimately provide value to your audience'.

 

Here are five ways your current SEO strategies may actually be sabotaging your content marketing efforts: http://thenextweb.com/socialmedia/2015/04/10/why-seo-is-sabotaging-your-content-marketing


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37 FREE Digital Marketing Tools That Will Help You Do Business Like a Boss

37 FREE Digital Marketing Tools That Will Help You Do Business Like a Boss | Marketing resources | Scoop.it
Are you struggling to implement your digital marketing strategy? Would you like a list of free tools that can help you massively grow your business? There are a plethora of digital marketing tools ...
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Google Hummingbird: An Update That Could Dramatically Affect Your SEO

Google Hummingbird: An Update That Could Dramatically Affect Your SEO | Marketing resources | Scoop.it
Have you heard of Google Hummingbird? Are you aware of how it might affect the placement of your website in their search results? Hummingbird is yet another animal algorithm that is habitant at the...
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12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic) | Marketing resources | Scoop.it
Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
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The Anatomy of a Perfect Event [Infographic]

The Anatomy of a Perfect Event [Infographic] | Marketing resources | Scoop.it
Sales - Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success.
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Top 20 SEO and Marketing Podcasts You Should Listen To – UpCity

Top 20 SEO and Marketing Podcasts You Should Listen To – UpCity | Marketing resources | Scoop.it
How many podcasts are you listening to in order to increase your marketing and SEO knowledge? Here are the top 20 podcast series to help!
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Into SEO? Gone love this list!

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Increase Your Email Open Rates [Infographic]

Increase Your Email Open Rates [Infographic] | Marketing resources | Scoop.it
Creating Emails That Your Audience Wants to Read
In a world dominated by social media, email still rules when it comes to digital marketing and lead generation.
As marketers, we rely on email for customer communication and sales opportunities. As consumers, we find ourselves inundated with email clutter daily and make vain attempts to organize our inboxes. So how do we, the marketers, combat the clutter and create emails that stand out against the white noise?
Effective emails start with...
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Content Marketing At Scale: An Introduction to Creating Quality Content Quickly

Content Marketing At Scale: An Introduction to Creating Quality Content Quickly | Marketing resources | Scoop.it
Marketers are having a hard time with content creation.

This isn’t a secret. In fact, B2B marketers - a group responsible for producing a significant portion of some of the web’s most confusing content - have a pretty good idea of why it’s happening: they don’t have a plan.

A recent survey by the Content Marketing Institute / MarketingProfs found that while 93% of B2B marketers use content marketing, only 42% say they are effective at it…and within the...
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How to Design Your E-Commerce Product Pages to Increase Sales

How to Design Your E-Commerce Product Pages to Increase Sales | Marketing resources | Scoop.it
You’ve got people coming to your site. Great! Now what? Designers know that presentation is everything. For e-commerce businesses, the way a product is displayed online can make or break sales. Bounce rates are high, but if you’re able to catch a potential buyer’s attention quickly enough – in just a couple of seconds – you may just be turning a visitor into a paying customer.

As long as you’re relaying the right information, along with the motivation to...
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The Science of B2B Online Marketing [Infographic]

The Science of B2B Online Marketing [Infographic] | Marketing resources | Scoop.it
Marketing Strategy - Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
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Now, that is a beautiful image!

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17 Content Marketing Trends To Keep An Eye On

17 Content Marketing Trends To Keep An Eye On | Marketing resources | Scoop.it
Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as eff…
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