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The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | Marketing resources | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


Via Antonino Militello
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Challenging.

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Michelle Gilstrap's curator insight, March 5, 3:12 PM

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

9Dotstrategies's curator insight, March 5, 9:50 PM

Search future in 2014

 

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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Marketing resources | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
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Put Big Data To Work To Build Better Search Ads

Put Big Data To Work To Build Better Search Ads | Marketing resources | Scoop.it
Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability […]
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Google Rolls Out Major Panda 4.0 SEO Update

Google Rolls Out Major Panda 4.0 SEO Update | Marketing resources | Scoop.it
Major Search Engine Update from Google Released on 4.20.14 As of last night (5.20.14) Google has confirmed via Matt Cutt’s Twitter account that they have rolled out their latest algorithm update, P…
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The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC] | Marketing resources | Scoop.it
An detailed timeline infographic featuring the history of marketing from 1450 to 2012.
Anamaria Mocanu's insight:

Marketers, journalists and PR people, you have to see this. 

 

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10 brands' terrible tech blunders (and how to avoid them)

10 brands' terrible tech blunders (and how to avoid them) | Marketing resources | Scoop.it
Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
Anamaria Mocanu's insight:

Point taken.

 

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Infographics as press releases: 3 beautiful examples

Infographics as press releases: 3 beautiful examples | Marketing resources | Scoop.it
Research has shown that multimedia elements increase the number of views a message receives. With that in mind, it might be time to reconsider your next press release.
Anamaria Mocanu's insight:

:D Infographics are all the rage these days. (There’s even an infographic to explain the phenomenon.)

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4 Surprising SEM Stats Every E-Commerce Marketer Should Know - Search Engine Land

4 Surprising SEM Stats Every E-Commerce Marketer Should Know - Search Engine Land | Marketing resources | Scoop.it
4 Surprising SEM Stats Every E-Commerce Marketer Should Know
Search Engine Land
Santa's elves weren't the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts.

Via ECOMpedia.ro
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What Will Content Marketing Look Like in 2014? [Infographic]

What Will Content Marketing Look Like in 2014? [Infographic] | Marketing resources | Scoop.it
Content - The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
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Spelling mistakes 'cost millions'

Spelling mistakes 'cost millions' | Marketing resources | Scoop.it
An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.
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Rescooped by Anamaria Mocanu from Digital tools
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14 Tools To Help You Add Images For Your Social Media Posts

14 Tools To Help You Add Images For Your Social Media Posts | Marketing resources | Scoop.it
You really have no excuse to post a big block of text--and face it no one is going to click on it. Here's how to make your social media posts more...

Via Anca Toader
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Rescooped by Anamaria Mocanu from Global-Ecommerce - digital marketing & commerce
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The 10 Best KPIs Every Online Store Owner Should Keep an Eye On

The 10 Best KPIs Every Online Store Owner Should Keep an Eye On | Marketing resources | Scoop.it
Key Performance Indicators (KPI’s) are measurements that reflect the performance and progress of a business. One of the most valuable benefits of running an o

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Journalists as Tool Makers: Columbia’s Dual Journalism & Computer Science Degree | News & Analysis | Data Driven Journalism

Journalists as Tool Makers: Columbia’s Dual Journalism & Computer Science Degree | News & Analysis | Data Driven Journalism | Marketing resources | Scoop.it

here is something about not just being able to think and act like a programmer but also to be able to think and act like a journalist, which is quite demanding. It’s an unusual skill set. Newsrooms are crying out for these skills."

Emily Bell, director of the Tow Center for Digital Journalism, made this statement recently in a Nieman Journalism Lab article about a new post-baccalaureate programme the Center is offering, which teaches computer science for journalism.

This belief, that students need to be able to manage computer and data science as well as journalism in order to be well prepared for the media world they are graduating into, is starting to reshape journalistic education around the world. Several pioneering institutions are embarking on such initiatives, including the University of Hong Kong, Tilburg University in the Netherlands, the Rey Juan Carlos University in Spain, Columbia and New York University in the United States, and others.

This series of interviews takes you behind the scenes of some of these initiatives. For the second article in this series, we talked to Mark Hansen, Professor of Journalism at Columbia University and head of the Brown Institute for Media Innovation in the United States. Hansen, whose background is primarily in statistics, spoke to us about the school’s dual Master’s Degree: Journalism & Computer Science.

- See more at: http://datadrivenjournalism.net/news_and_analysis/Journalists_as_Tool_Makers_Columbia_Journalism_Computer_Science_Degree#sthash.DuiO3kpf.dpuf


Via Andrea Naranjo
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How journalists can use location-based apps as a reporting tool | Poynter.

Create. Inform. Engage. | Journalism training, media news & how to's
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The Science of B2B Online Marketing [Infographic]

The Science of B2B Online Marketing [Infographic] | Marketing resources | Scoop.it
Marketing Strategy - Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
Anamaria Mocanu's insight:

Now, that is a beautiful image!

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17 Content Marketing Trends To Keep An Eye On

17 Content Marketing Trends To Keep An Eye On | Marketing resources | Scoop.it
Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as eff…
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Is Your Brand’s Content Trying Too Hard?

Is Your Brand’s Content Trying Too Hard? | Marketing resources | Scoop.it
Cat videos. Real time tweeting. Memes. The pressure has never been greater for marketers to produce sensational ‘viral’ content. The promise of likes, follows, tweets, and acclaim can convince even
Anamaria Mocanu's insight:

Good article.

 

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Care e tonul vocii unui brand? Un proces în 8 pași - Partea I

Care e tonul vocii unui brand? Un proces în 8 pași - Partea I | Marketing resources | Scoop.it
Tonul vocii unui brand este esenţial pentru o comunicare armonioasă şi creionarea unei identităţi memorabile.
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To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic) | Marketing resources | Scoop.it
Going forward, your marketing department should look more like your IT department.
Anamaria Mocanu's insight:

Here comes the data geek!

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Which Social Platform Affects Your SEO?

Which Social Platform Affects Your SEO? | Marketing resources | Scoop.it

Social media activity is an increasingly important factor in search rankings.

 

It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM).

 

In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.

 

Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055


Via Antonino Militello
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Mary Anne Hahn's curator insight, March 17, 6:37 PM

OK, after a slight respite,  I am back to share online marketing strategies and news with you.

9Dotstrategies's curator insight, March 19, 5:35 AM

Social Media Platforms that affect SEO

2DiFore Marketing Solutions's curator insight, March 19, 7:50 AM

it's confirmed......the use of social media combined with strategic SEO strategies are the key to your on line success! Thank goodness we've been counseling our clients since 2008 to take this path :)

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What Will Content Marketing Look Like in 2014? [Infographic]

What Will Content Marketing Look Like in 2014? [Infographic] | Marketing resources | Scoop.it
Content - The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
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The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | Marketing resources | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


Via Antonino Militello
Anamaria Mocanu's insight:

Challenging.

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Michelle Gilstrap's curator insight, March 5, 3:12 PM

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

9Dotstrategies's curator insight, March 5, 9:50 PM

Search future in 2014

 

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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Marketing resources | Scoop.it

Via David Ednie
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David Ednie's curator insight, January 29, 3:40 AM

Passion -> Purpose -> People -> Profits

Happy employees = happy customers = happy stakeholders

Rescooped by Anamaria Mocanu from Consumer Behavior in Digital Environments
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Marketing resources | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
Anamaria Mocanu's insight:

Pretty cool.

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Steve Baker's curator insight, February 19, 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 6:55 AM

One of my students' favorite topics... XD

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Content without Strategy Is Just Stuff

Content without Strategy Is Just Stuff | Marketing resources | Scoop.it
If you wander around marketing blogs long enough, you’ll see this comment in multiple places from acclaimed Twitter storyteller Arjun Basu:Content without Strategy Is Just StuffThis brings thoughts
Anamaria Mocanu's insight:

Stuff that works for your clients.

 

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How to be an educated consumer of infographics: 'The Best American Infographics 2013'

How to be an educated consumer of infographics:  'The Best American Infographics 2013' | Marketing resources | Scoop.it

Cultivating the ability to experience the 'geeky rapture' of metaphorical thinking and pattern recognition.

 

The art of visual storytelling by way of good information graphics is the focus of Pulitzer-Prize-winning journalist, New Yorker writer, and Scientific American neuroscience blog editor Gareth Cook who has set out to highlight the very best infographics produced each year, online and off.  The Best American Infographics 2013 is now out, featuring the finest examples from the past year — spanning everything from happiness to sports to space to gender politics — with an introduction by none other than David Byrne. Accompanying each image is an artist statement that explores the data, the choice of visual representation, and why it works.


Via Luca Baptista, Lauren Moss, Luís António Santos
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Fàtima Galan's curator insight, October 17, 2013 3:43 AM

"The very best [infographics] engender and facilitate an insight by visual means — allow us to grasp some relationship quickly and easily that otherwise would take many pages and illustrations and tables to convey. "