Marketing resources
Follow
Find
221 views | +0 today
 
Rescooped by Anamaria Mocanu from SEO and Social Media Marketing
onto Marketing resources
Scoop.it!

The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | Marketing resources | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


Via Antonino Militello
Anamaria Mocanu's insight:

Challenging.

more...
Michelle Gilstrap's curator insight, March 5, 12:12 PM

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

9Dotstrategies's curator insight, March 5, 6:50 PM

Search future in 2014

 

Marketing resources
Marketing content and resources that make a difference
Your new post is loading...
Your new post is loading...
Scooped by Anamaria Mocanu
Scoop.it!

Top 20 Ways to Find Shareable Content for Your Audience – UpCity

Top 20 Ways to Find Shareable Content for Your Audience – UpCity | Marketing resources | Scoop.it
Finding free content online can be a challenge. To help out, we've put up our favorite ways to get free content.
Anamaria Mocanu's insight:

A great list of tools you might find interesting when researching.

more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

Five Branding Characteristics That Connect With Women (Without Losing the Men)

Five Branding Characteristics That Connect With Women (Without Losing the Men) | Marketing resources | Scoop.it
Brand Management - The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men.
Anamaria Mocanu's insight:

Useful tips.

 

more...
No comment yet.
Rescooped by Anamaria Mocanu from SEO and Social Media Marketing
Scoop.it!

Which SEO Strategies to Stop, Start, and Continue in 2014

Which SEO Strategies to Stop, Start, and Continue in 2014 | Marketing resources | Scoop.it

According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same.

 

The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing."

 

Here are some strategies to help your SEO take off in 2014: http://www.socialmediatoday.com/content/seo-its-2014-strategies-stop-start-and-continue-0


Via Antonino Militello
more...
Rav Gupta's curator insight, August 30, 10:46 PM

SEO Strategies 2014

Athena Catedral's curator insight, September 2, 1:50 AM

Stop trying to game the system

Scooped by Anamaria Mocanu
Scoop.it!

4 timeless lessons from Edward Bernays

4 timeless lessons from Edward Bernays | Marketing resources | Scoop.it
Though his biggest accomplishments in PR happened decades ago, the 'father of PR' can still teach professionals a lot about how to turn eyeballs.
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Marketing resources | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

Put Big Data To Work To Build Better Search Ads

Put Big Data To Work To Build Better Search Ads | Marketing resources | Scoop.it
Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability […]
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

Google Rolls Out Major Panda 4.0 SEO Update

Google Rolls Out Major Panda 4.0 SEO Update | Marketing resources | Scoop.it
Major Search Engine Update from Google Released on 4.20.14 As of last night (5.20.14) Google has confirmed via Matt Cutt’s Twitter account that they have rolled out their latest algorithm update, P…
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC] | Marketing resources | Scoop.it
An detailed timeline infographic featuring the history of marketing from 1450 to 2012.
Anamaria Mocanu's insight:

Marketers, journalists and PR people, you have to see this. 

 

more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

10 brands' terrible tech blunders (and how to avoid them)

10 brands' terrible tech blunders (and how to avoid them) | Marketing resources | Scoop.it
Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
Anamaria Mocanu's insight:

Point taken.

 

more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

Infographics as press releases: 3 beautiful examples

Infographics as press releases: 3 beautiful examples | Marketing resources | Scoop.it
Research has shown that multimedia elements increase the number of views a message receives. With that in mind, it might be time to reconsider your next press release.
Anamaria Mocanu's insight:

:D Infographics are all the rage these days. (There’s even an infographic to explain the phenomenon.)

more...
No comment yet.
Rescooped by Anamaria Mocanu from Global-Ecommerce - digital marketing & commerce
Scoop.it!

4 Surprising SEM Stats Every E-Commerce Marketer Should Know - Search Engine Land

4 Surprising SEM Stats Every E-Commerce Marketer Should Know - Search Engine Land | Marketing resources | Scoop.it
4 Surprising SEM Stats Every E-Commerce Marketer Should Know
Search Engine Land
Santa's elves weren't the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts.

Via ECOMpedia.ro
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

What Will Content Marketing Look Like in 2014? [Infographic]

What Will Content Marketing Look Like in 2014? [Infographic] | Marketing resources | Scoop.it
Content - The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

Spelling mistakes 'cost millions'

Spelling mistakes 'cost millions' | Marketing resources | Scoop.it
An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

Top 20 SEO and Marketing Podcasts You Should Listen To – UpCity

Top 20 SEO and Marketing Podcasts You Should Listen To – UpCity | Marketing resources | Scoop.it
How many podcasts are you listening to in order to increase your marketing and SEO knowledge? Here are the top 20 podcast series to help!
Anamaria Mocanu's insight:

Into SEO? Gone love this list!

more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

Increase Your Email Open Rates [Infographic]

Increase Your Email Open Rates [Infographic] | Marketing resources | Scoop.it
Creating Emails That Your Audience Wants to Read
In a world dominated by social media, email still rules when it comes to digital marketing and lead generation.
As marketers, we rely on email for customer communication and sales opportunities. As consumers, we find ourselves inundated with email clutter daily and make vain attempts to organize our inboxes. So how do we, the marketers, combat the clutter and create emails that stand out against the white noise?
Effective emails start with...
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

Content Marketing At Scale: An Introduction to Creating Quality Content Quickly

Content Marketing At Scale: An Introduction to Creating Quality Content Quickly | Marketing resources | Scoop.it
Marketers are having a hard time with content creation.

This isn’t a secret. In fact, B2B marketers - a group responsible for producing a significant portion of some of the web’s most confusing content - have a pretty good idea of why it’s happening: they don’t have a plan.

A recent survey by the Content Marketing Institute / MarketingProfs found that while 93% of B2B marketers use content marketing, only 42% say they are effective at it…and within the...
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

How to Design Your E-Commerce Product Pages to Increase Sales

How to Design Your E-Commerce Product Pages to Increase Sales | Marketing resources | Scoop.it
You’ve got people coming to your site. Great! Now what? Designers know that presentation is everything. For e-commerce businesses, the way a product is displayed online can make or break sales. Bounce rates are high, but if you’re able to catch a potential buyer’s attention quickly enough – in just a couple of seconds – you may just be turning a visitor into a paying customer.

As long as you’re relaying the right information, along with the motivation to...
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

The Science of B2B Online Marketing [Infographic]

The Science of B2B Online Marketing [Infographic] | Marketing resources | Scoop.it
Marketing Strategy - Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
Anamaria Mocanu's insight:

Now, that is a beautiful image!

more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

17 Content Marketing Trends To Keep An Eye On

17 Content Marketing Trends To Keep An Eye On | Marketing resources | Scoop.it
Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as eff…
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

Is Your Brand’s Content Trying Too Hard?

Is Your Brand’s Content Trying Too Hard? | Marketing resources | Scoop.it
Cat videos. Real time tweeting. Memes. The pressure has never been greater for marketers to produce sensational ‘viral’ content. The promise of likes, follows, tweets, and acclaim can convince even
Anamaria Mocanu's insight:

Good article.

 

more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

Care e tonul vocii unui brand? Un proces în 8 pași - Partea I

Care e tonul vocii unui brand? Un proces în 8 pași - Partea I | Marketing resources | Scoop.it
Tonul vocii unui brand este esenţial pentru o comunicare armonioasă şi creionarea unei identităţi memorabile.
more...
No comment yet.
Scooped by Anamaria Mocanu
Scoop.it!

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic) | Marketing resources | Scoop.it
Going forward, your marketing department should look more like your IT department.
Anamaria Mocanu's insight:

Here comes the data geek!

more...
No comment yet.
Rescooped by Anamaria Mocanu from SEO and Social Media Marketing
Scoop.it!

Which Social Platform Affects Your SEO?

Which Social Platform Affects Your SEO? | Marketing resources | Scoop.it

Social media activity is an increasingly important factor in search rankings.

 

It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM).

 

In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.

 

Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055


Via Antonino Militello
more...
Mary Anne Hahn's curator insight, March 17, 3:37 PM

OK, after a slight respite,  I am back to share online marketing strategies and news with you.

9Dotstrategies's curator insight, March 19, 2:35 AM

Social Media Platforms that affect SEO

2DiFore Marketing Solutions's curator insight, March 19, 4:50 AM

it's confirmed......the use of social media combined with strategic SEO strategies are the key to your on line success! Thank goodness we've been counseling our clients since 2008 to take this path :)

Scooped by Anamaria Mocanu
Scoop.it!

What Will Content Marketing Look Like in 2014? [Infographic]

What Will Content Marketing Look Like in 2014? [Infographic] | Marketing resources | Scoop.it
Content - The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
more...
No comment yet.
Rescooped by Anamaria Mocanu from SEO and Social Media Marketing
Scoop.it!

The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | Marketing resources | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


Via Antonino Militello
Anamaria Mocanu's insight:

Challenging.

more...
Michelle Gilstrap's curator insight, March 5, 12:12 PM

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

9Dotstrategies's curator insight, March 5, 6:50 PM

Search future in 2014