The great development that the social media have suffered during the past decade has reached and influenced the advance of certain kind of human relationships and activities, that have been characterized along the history for have been developed on a specific and unique way, politics. This article try to analyze the result of a research made to figure out some of the asserts and speculations that bound the social media influence in politics.
The social media appear in our political society as a new way of participation in the political process. However, as it could be thought, this recent tools, are not a substitute of the classical mechanism available for the citizen. They constitute a new variable, whose power and influence must be taken into account in the entire political process. It is not configured by the interaction of a unique element. It is product of the convergence of the adoption made by the political class, as we can see at the politicians´s twitter, that use the social media as a way to get closer to their voters, with the feedback and initiatives impulse by the citizens.