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Top 10 Free Social Media Monitoring Tools - Brandwatch

Top 10 Free Social Media Monitoring Tools - Brandwatch | Marketing Research | Scoop.it
The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and … Continued
Joachim Scholz, PhD's insight:

Many of these items on the list you might already know, but some others were even new for me. Check out these 10 free apps for social listening and social media management. Some new one's I will check out later: Twazzup, Addictomatic, and IceRocket

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Social Media Monitoring Tools Comparison Guide: 2012 Edition

Social Media Monitoring Tools Comparison Guide: 2012 Edition | Marketing Research | Scoop.it
Review of popular social media monitoring tools, including a free comparison-chart PDF download that offers a side-by-side look at features and pricing.
Joachim Scholz, PhD's insight:

This post compares a number of social listening services with each other, so that companies can narrow down their options and decide what service provider is the best for them.

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DataSift: A soon-to-be Big Social Data Powerhouse?

DataSift: A soon-to-be Big Social Data Powerhouse? | Marketing Research | Scoop.it
DataSift offers a powerful cloud platform for extracting value from social data.
Joachim Scholz, PhD's insight:

DataSift might well become one of the top dogs in providing social listening services. They have access to all tweets sent worldwide (Twitter's "firehose", which the birds guard fiercely) and have partnered up with wordpress, tumbler, google, flickr, and so many more to bring together all (well, most) of the web's social data for social listening services such as semantic analysis, link analysis, audience demographics, and more.

 

It is expensive and I haven't tried it, but I am surely interested. Hey Datasift, I know you will listen to this, so why don't you throw a social media prof a bone here :)

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10 Ways to Prove the Value of Social Media Monitoring - Brandwatch

10 Ways to Prove the Value of Social Media Monitoring - Brandwatch | Marketing Research | Scoop.it
When it comes to selling shoes, marketing to Pinterest 70 million members is a no brainer. But when it comes to selling specialised services to businesses, the value of social media monitoring can be dim to even the most experienced … Continued
Joachim Scholz, PhD's insight:

Brandwatch is selling its own social listening / social media management service, so it is no surprise that this article is peppered with links to their own solution and benefits. That being said: it is a great overview post on why social listening is important, and how it can generate value for a company. A must read.

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DataSift | Powering the Social Economy

DataSift | Powering the Social Economy | Marketing Research | Scoop.it
The platform to gain deeper insight into customer segments, markets and competitors.
Joachim Scholz, PhD's insight:

DataSift is a new-ish service to aggregate and analyze social data in order to improve marketing strategy.

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