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Noticias relacionadas con Internet y Marketing Digital
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Facebook Mobile. Growing Fast – Infographic

Facebook Mobile. Growing Fast – Infographic | #MarketingDigital | Scoop.it
Facebook hit 488 million mobile users which is absolutely amazing! There is no other app in the world that would have that many mobile users. Facebook has 50% of all its users on mobile phones and ...

Via janlgordon, ABroaderView
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Business Content Curation for Professionals: GageIn Launches News Portals

Business Content Curation for Professionals: GageIn Launches News Portals | #MarketingDigital | Scoop.it

Excerpted from the Marketwire article review:

 

"GageIn, the first stop for all enterprise data on the Web, launched News Portals today. Professionals can now publish curated business content, on an on-going basis, to share insightful information about their marketplace, customers, and competitors, leading to improved business performance.

 

GageIn brings curation to the enterprise, allowing internal teams, marketers, and other professionals to utilize it for business purposes," said Dr. Luosheng Peng, CEO of GageIn.

 

Who can use News Portals?

 

- Marketers: Curate stories about your industry, market trends, and educational articles for your audience

 

- Corporate Communication/Competitive Intelligence Professionals: Curate stories about your top competitors, clients, and industry for managers and co-workers

 

- Sales: Curate stories about clients and prospects for your selling team

 

Users can create their personal Portals by saving and tagging any content they find on GageIn.

 

Portals can be shared internally with coworkers and teams, or with outside networks on Facebook, Twitter, and LinkedIn.

 

Per GageIn's integration with Salesforce Chatter and Yammer, users will also be able to share Portals with teams on those platforms as well...."

 

Tutorial - How to create a News Portal: http://www.gagein.com/blog/2012/04/tutorial-how-to-create-a-news-portal/ ;

 

Read the full review by Marketwire: http://www.marketwire.com/press-release/gagein-launches-business-content-curation-for-professionals-1652155.htm

 

Try it out now: http://www.gagein.com/publisher

 


Via Giuseppe Mauriello, Robin Good
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Nueva App para medir tu Marketing Digital: Intel lanza ‘What about Me?’

Nueva App para medir tu Marketing Digital: Intel lanza ‘What about Me?’ | #MarketingDigital | Scoop.it

Los usuarios de Facebook, Twitter y Youtube disponen ahora de una nueva herramienta de Marketing Digital que resume la actividad de sus perfiles en estas redes sociales mediante la creación de una infografía.
Ya sabemos que gracias al Marketing Digital podemos conocer de forma objetiva el impacto que tienen nuestras actividades en el mundo online y prueba de ello es la nueva aplicación que Intel -el fabricante de microprocesadores- ha publicado recientemente con el nombre de ‘What About Me?’

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En crisis el anunciante busca un partner multidisciplinar que simplifique su marketing de resultados

En crisis el anunciante busca un partner multidisciplinar que simplifique su marketing de resultados | #MarketingDigital | Scoop.it
“A nivel publicitario las redes sociales suponen una gran oportunidad para hacer llegar los mensajes a los target adecuados"
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El posicionamiento web -SEO- es una pieza clave en tu Estrategia de Marketing Digital

El posicionamiento web -SEO- es una pieza clave en tu Estrategia de Marketing Digital | #MarketingDigital | Scoop.it
El posicionamiento web -SEO- es una pieza clave en tu Estrategia de Marketing Digital Lejos quedan los días en los que el posicionamiento web -conocido en inglés por las siglas SEO- era una simple técnica de Marketing Digital basada en el uso...
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Uso de Internet y Comercio Electrónico en móviles. EE.UU aventaja en dos años a los países europeos.

Uso de Internet y Comercio Electrónico en móviles. EE.UU aventaja en dos años a los países europeos. | #MarketingDigital | Scoop.it
Uso de Internet y Comercio Electrónico en móviles El uso de Internet y Comercio electrónico desde dispositivos móviles -smartphones- en Estados Unidos nos lleva dos años de ventaja a los países de Europa occidental, según unos estudios publicados ...
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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | #MarketingDigital | Scoop.it
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!

 

The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.


It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.

 

On Twitter this hyperactivity continues with 1 billion tweets shared every week.

 

Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.

 

Are You a Hyper Active Social Media Participant?...

 

Read more: http://bit.ly/H3cxwo


Via Martin Gysler
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The Sharing Avalanche

The Sharing Avalanche | #MarketingDigital | Scoop.it

Via myriam, ABroaderView
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Report: The Rise of Digital Influence and How to Measure It

Report: The Rise of Digital Influence and How to Measure It | #MarketingDigital | Scoop.it
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10 herramientas para usar Youtube con fines educativos

10 herramientas para usar Youtube con fines educativos | #MarketingDigital | Scoop.it
Si eres un educador sabrás que una de las mejores herramientas que contamos en la web es YouTube, ya que contar con una plataforma de videos accesible hace que la enseñanza pueda ser más didáctica.

¿Qué herramientas conoces que pueden ser útil para interactuar de manera eficaz en YouTube?

En este artículo te vamos a comentar 10 diferentes herramientas que puedes tener en cuenta.

TubeChop, Snipsnip y Splicd son tres diferentes servicios que nos ayudan a editar los videos que escojamos, recortando solo aquellas partes que son de nuestro interés. Por ejemplo, tenemos un video de 7 minutos donde solo nos interesa mostrar a nuestros alumnos un fragmento de dos minutos. Con estas herramientas (aunque tiene diferentes métodos) podremos editarlos sin problemas.

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Why Mobile Commerce Is on the Rise [INFOGRAPHIC]

Why Mobile Commerce Is on the Rise [INFOGRAPHIC] | #MarketingDigital | Scoop.it
CultureLabel.com has put together an infographic that highlights the outlook for the mobile commerce industry.
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Study: Google+ Traffic Down 31.6% in Four Months | Chitika Insights

Study: Google+ Traffic Down 31.6% in Four Months | Chitika Insights | #MarketingDigital | Scoop.it
Google+ has experienced quite the tumultuous ride since its introduction in June 2011.
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The Mobile Social Audience is Evolving - Here's What's Happening [Infographic]

The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | #MarketingDigital | Scoop.it

This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.

 

Here are some highlights:

 

 

**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone 

 

**200+ million (1/3 of all users) access Facebook from a mobile device 

 

**91% of all mobile internet use is “social” related.

 

http://bit.ly/ziGM1Q


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Marketing en redes sociales: Seis Fundamentos

Marketing en redes sociales: Seis Fundamentos | #MarketingDigital | Scoop.it

Fundamentos del marketing en redes sociales. Lee acerca de como desarrollar una estrategia en redes sociales eficaz.

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Redes Sociales en España ¿Qué opinan los directivos de 681 empresas españolas?

Redes Sociales en España ¿Qué opinan los directivos de 681 empresas españolas? | #MarketingDigital | Scoop.it

Los directivos de 681 empresas españolas han respondido a una encuesta del IESE, en la que expresan su opinión sobre las Redes Sociales y el uso estratégico que hacen de éstas en sus empresas.

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Nueva App para medir tu Marketing Digital: Intel lanza ‘What about Me?’

Nueva App para medir tu Marketing Digital: Intel lanza ‘What about Me?’ | #MarketingDigital | Scoop.it

Los usuarios de Facebook, Twitter y Youtube disponen ahora de una nueva herramienta de Marketing Digital que resume la actividad de sus perfiles en estas redes sociales mediante la creación de una infografía.
Ya sabemos que gracias al Marketing Digital podemos conocer de forma objetiva el impacto que tienen nuestras actividades en el mundo online y prueba de ello es la nueva aplicación que Intel -el fabricante de microprocesadores- ha publicado recientemente con el nombre de ‘What About Me?’

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Twitter, Facebook y otras redes sociales consiguen las disculpas de un rey -- Qué.es --

Twitter, Facebook y otras redes sociales consiguen las disculpas de un rey -- Qué.es -- | #MarketingDigital | Scoop.it
El Rey don Juan Carlos ha pedido perdón por la cacería de elefantes, en la cual resultó accidentado, debido a la presión ejercida por la opinión pública y algunos partidos políticos,  que han mostrado su indignación por el elevado precio de esta...
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¿Cómo pueden ayudarte las Redes Sociales a encontrar tu próximo empleo? | Infografía

¿Cómo pueden ayudarte las Redes Sociales a encontrar tu próximo empleo? | Infografía | #MarketingDigital | Scoop.it
¿Cómo pueden ayudarte las Redes Sociales a encontrar tu próximo empleo?

Cada año las redes sociales ayudan a encontrar empleo a miles de personas a través de sus perfiles en redes sociales.
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6 herramientas para saber si tu sitio ha sido penalizado en Google

6 herramientas para saber si tu sitio ha sido penalizado en Google | #MarketingDigital | Scoop.it
¿Has sufrido un bajón relevante en el número de visitas a tu sitio? ¿a pesar de los días que has esperado encontrar una mejoría siguen las estadísticas sin reponerse? Si es tu caso, es muy probable que tu sitio haya sido penalizado por Google. Respecto a los motivos puede que se trate de un equívoco método de monetización o contenido cuya calidad no satisfizo los requerimientos de los recientes algoritmos del buscador (hasta considerarlo como SPAM), pero también puede que se trate de un error de tu web y no esté en la “lista negra” sino que está teniendo fallos que evite el acceso a los usuarios.

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Via evangelina chavez
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Selling Through Social Media To Close More Leads

Selling Through Social Media To Close More Leads | #MarketingDigital | Scoop.it

What is Social Selling?

There is a growing amount of buzz about a concept called "social selling" (often used synonymously with Sales 2.0). Many will argue that sales, particularly B2B sales, has always been a social activity.

After all, selling has always revolved around relationships (i.e. WHO you know) and hence the focus on networking, establishing rapport, and leveraging existing relationships.

Traditionally this was done via face-to-face business meetings, industry conferences, athletic clubs, civic organizations, social clubs, etc.

 

Social Sales and Customer 2.0

As with many new trends enabled by technology, social selling has a tendency to be thought of as the adoption of social media and online collaboration tools by sales organizations. In reality, social selling is itself a response to fundamental changes in customer behavior and their buying process.

 

Customer 2.0 now has access to unlimited information about your company, your products, and those of your competitors. 

 

Intelligence Is Key

Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of "who you know" is trumped by "what you know about who you know."  

This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. 

 

By InsideView - http://bit.ly/H0CtrQ ;


Via maxOz, ABroaderView
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janlgordon's comment, March 29, 2012 12:40 PM
Thanks maxoz, great info!
John van den Brink's comment, March 29, 2012 12:44 PM
Great article!
janlgordon's comment, March 29, 2012 12:46 PM
It definitely is a great article, thanks to maxOz on this one
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Go Digital now! (...if you haven't do it yet) | #digitalmarketing #BCG Manifesto

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Hostinger, hosting gratuito sin publicidad con 2 Gb de espacio y 100 Gb de tráfico

Hostinger, hosting gratuito sin publicidad con 2 Gb de espacio y 100 Gb de tráfico | #MarketingDigital | Scoop.it

Hostinger es una gran solución para quienes buscan alojamiento para su blog o página web, completamente gratuito y con unas excelentes características. Lo más importante es que no muestra ningún tipo de publicidad en nuestras páginas, algo habitual en servicios similares.

Al crear una cuenta gratuita, se nos proporciona un espacio de almacenamiento de 2 Gb y soporte para un tráfico de 100 Gb. Podemos alojar sitios desarrollados en PHP y MySQL, sin ningún tipo de restricciones

...


Via evangelina chavez
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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | #MarketingDigital | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


Via Martin Gysler
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John van den Brink's comment, March 16, 2012 12:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 2:31 PM
I'm glad you like it John!
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Title Tags: Everything You Need to Know About Using Them Effectively

Title Tags: Everything You Need to Know About Using Them Effectively | #MarketingDigital | Scoop.it

From the original article: "Title tags are the nuclear warheads of content marketing: While they contain only a very small mass — roughly 65 characters — they pack an unbelievable punch.

 

Because of title tags’ enormous impact on SEO, social sharing and conversion, content marketers should know how they work, and how to put them to work

 

Theoretically, title tags can be of any length. However, length and composition are greatly influenced by the fact that Google displays only the first 65 characters or so in search engine results.

 

a) Remember that each title tag on a website or blog should be unique, and completely relevant to the content of the page.

 

b) Besides appearing in search engine results, title tags are displayed in many other high-visibility locations, including in browser tabs and social media shares.

 

c) Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about.

 

d) Explain well and your pages will enjoy higher rankings; explain poorly and Google won’t know how to match up your page to search queries."

 

Continue reading The Many Faces Of A Title Tag here - http://bit.ly/xyYScY ;

 

by Brad Shorr - http://bit.ly/zjRgss - @bradshorr


Via maxOz, Robin Good
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El 75% de los menores accede a Internet sin ningún control de los padres, según un estudio.

El 75% de los menores accede a Internet sin ningún control de los padres, según un estudio. | #MarketingDigital | Scoop.it
EcuaLink es una Revista Digital. Somos un Medio de Comunicación 100% Independiente. El placer de saber e informar.
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