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Rescooped by Amit Phutane from Innovative Marketing and Crowdfunding
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25 Great Social Media Tools - Infographic

25 Great Social Media Tools - Infographic | Marketingiri | Scoop.it
“As social media marketing is now essential part of companies' marketing mix, the decision which social media tool to use is crucial.”
Via Marty Koenig
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Rescooped by Amit Phutane from MarketingHits
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How to Identify and Monitor Your Brand Influencers

How to Identify and Monitor Your Brand Influencers | Marketingiri | Scoop.it
“In this post I’m going to show you how you can find out who’s influencing your brand online, and by monitoring their online conversations, identify new opportunities.”What are the metrics behind how we measure and define a brand influencer, and what is it exactly they have influence over?It is all starting to look a little bit like the Return on Investment (ROI) debate; unless you can perfectly attribute everything you do, you can’t measure ROI.The problem with that avowal is that we will never be able to perfectly attribute everything we do, hence any ROI calculation will always be to some extent estimates and predictions.The same thing goes for identifying a brand influencer.There are things we can measure and there are things we can’t measure (yet). It may even be so that the things we can measure, won’t justify the use of the term influence.But rather than getting lost in definitions, I suggest working with what we have to make the best use out of it.
Via Brian Yanish - MarketingHits.com
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Rescooped by Amit Phutane from Marketing Strategy and Business
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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Marketingiri | Scoop.it
Excerpt from the article by Neil Patel on Quick Sprout blog: "Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter. So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns. But before you head off and start creating your first landing page, there are 7 things you need to know: 1. Does your landing page copy match your marketing campaign? From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page. 2. Start with a solution: Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem. 3. Don’t forget your sub heading: Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading. You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short. 4. Who are your customers and what are their use cases? A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them. You can solve this by clearly showing who should be using your product or service. 5. The proof is in the pudding: Always include stats and data to backup your claims. Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim. Get testimonials from your customers to back up the statements you are making. 6. Call to actions: You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action. 7. Trust elements: Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..." Each tip is analyzed with more information. Read full original article here: http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/
Via Giuseppe Mauriello
Amit Phutane's insight:
7 things about Herat landing page. Thanks Neil Patel
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Rescooped by Amit Phutane from Social Media, SEO, Mobile, Digital Marketing
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Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing

Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing | Marketingiri | Scoop.it
In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as “digital marketers” said they feel highly proficient in digital marketing.
Via Kamal Bennani
Amit Phutane's insight:
True for India as well
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Rescooped by Amit Phutane from MarketingHits
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Popular Words and Symbols Used in Pinterest Board Names

Popular Words and Symbols Used in Pinterest Board Names | Marketingiri | Scoop.it
“After analyzing a sample of more than 11,000 popular boards on Pinterest, we found which words and symbols are commonly found in Pinterest board names.What makes a good board name?”
Via Brian Yanish - MarketingHits.com
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Rescooped by Amit Phutane from Fast-Brands
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How Does Social Media Affect Business?

How Does Social Media Affect Business? | Marketingiri | Scoop.it
“ In 2004, the phenomenon we now know as Facebook began to change our lives and social networking capabilities. But, Facebook certainly wasn't the "Adam and Eve" of internet social media networking s...”
Via Josie
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Rescooped by Amit Phutane from MarketingHits
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Why Choosing The Right Domain Name Is Important | Infographic

Why Choosing The Right Domain Name Is Important | Infographic | Marketingiri | Scoop.it
Choosing a domain name that is exactly the same or very similar to a business name is super important when it comes to building a website. It’s important that it’s short and targets the right people.
Via Brian Yanish - MarketingHits.com
Amit Phutane's insight:
Imp stuff abt domain name
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Rescooped by Amit Phutane from MarketingHits
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What Part of a Web Page Gets the Highest Viewership?

What Part of a Web Page Gets the Highest Viewership? | Marketingiri | Scoop.it
There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web page are most valuable.
Via Danielle Uskovic, Brian Yanish - MarketingHits.com
Amit Phutane's insight:
Interesting study about ad placement on website
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