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Rescooped by Johnny E. Ramos Ch. from GooglePlus Expertise
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Google Plus Ads to Promote Pages Better Than Facebook Promotions

Google Plus Ads to Promote Pages Better Than Facebook Promotions | Marketing.Intelligence.Hub | Scoop.it
The first indication that Google Plus will allow Page owners to pay for promotions has been spotted, and it will happen via AdWords.

Via Jaana Nyström
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Google+ et les ADS pour promovoir votre page 

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Rescooped by Johnny E. Ramos Ch. from Business Intelligence & Analytics
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Customer Experience Matrix: Understanding Relationships Within the Marketing Technology Landscape | #TheMarketingTechAlert

Customer Experience Matrix: Understanding Relationships Within the Marketing Technology Landscape | #TheMarketingTechAlert | Marketing.Intelligence.Hub | Scoop.it

Advanced/ Excerpt...

 

Scott Brinker, a.k.a. chiefmartec*, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes. As Scott modestly writes, his classes present “a semblance of meaningful structure” with Internet and Infrastructure providing the foundations, Marketing Backbone platforms (major channel systems) managing most interactions, Marketing Middleware (including Customer Data Platforms) providing a connective layer, and Marketing Experiences and Marketing Operations systems offering specialized capabilities.

 

Showing the actual connections between system pairs has another advantage: it lets you represent the architecture as a formal graph, meaning you can compare architectures using standard graph analysis techniques. Even just counting the connections gives a useful measure of relative complexity.

The diagrams above illustrate this nicely: the top picture shows the same architecture as before, which has 14 system-to-system connections (out of 28 possible pairs, another useful metric, even though some wouldn't make much sense). The bottom picture shows the same systems with everything connecting through a central database: now there are only eight connections and several missing system-to-system links have been provided automatically. If you want a crude approximation of how much a central database reduces complexity (and hence cost), this is good place to start.


Via iNeoMarketing, Jean-Michel Franco
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erika rosenthal's curator insight, January 15, 6:57 AM

This is a superb diagram of systems working together and their interlaced intricacies. I am seeing so much about content marketing on the web (beyond this article which was well done) and am concerned that the emphasis may to too high on that one segment of marketing, content. There is also the creation of assets, the vehicles in which content flows, which have a presence where the customers may be looking. There's channel management, how much of the budgeting mix and time is devoted to each channel of communication, and let's not forget the creative part of marketing and the research and analysis that makes sense from otherwise chaos and drives business decisions. Utilizing all these tools enables the marketer to optimize the budget and build customer loyalty in the process. Hats off to Scott Martec who took a step in the right direction to create form and explain cross functional interdependencies. 

Michael Allenberg's curator insight, January 16, 4:11 AM

Study this one intimately and then design your User/Customer Experiences!

Jason Hack's curator insight, January 20, 12:13 AM
The Internet has created a medium that allows even the smallest of business to effectively market their services or products online. One industry that has seen great success in utilizes the Internet for marketing is the travel industry. Generating leads, creating excitement for travel and booking trips are only a few of the unique marketing opportunities that travel professionals can take advantage of. Travel Internet marketing is a growing field and one that all travel agents and industry professionals should take advantage of. With the net being free-for-all, there are a lot of potential threats out there and business owners should be conscious of this and plan accordingly. Before you begin looking for someone to help write the perfect internet marketing strategy, take a look at the look at a few of the disadvantages below. The first step is, obviously, a well designed website. Traditional travel marketing relied on glossy advertisements to generate excitement and leads. A well designed website takes the concept of the advertisements to the next level. A website filled with pictures, videos, articles, reviews and information is the perfect resource for anyone considering booking a trip. For this reason, travel professional are encourage to work with a Internet Marketing expert for all their website content needs. The cost of Internet marketing may seem steep, but when you consider the long term results of a strategy created by professionals, there is no better investment that a business owner can make. The results are undeniable and produce: ongoing growth and website notoriety, increased visitor counts and high conversion rates. Site owners wanting plans for Crazy Clickbank Cash advertising will always be seeking new and ingenious marketing methods. Not surprisingly, all business site owners want their ideas and efforts to get more internet traffic and increased revenue. Unfortunately, online marketing methods can be extremely costly, but you’ll find advertising and marketing ideas and methods that don’t cost a large amount of. You’ll find great marketing strategies and ideas that may get a sizeable degree of site traffic and revenue.
Rescooped by Johnny E. Ramos Ch. from Web-to-Store
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La consultation des avis clients : un basique de la préparation d’achat …en manque de crédibilité ?

La consultation des avis clients : un basique de la préparation d’achat …en manque de crédibilité ? | Marketing.Intelligence.Hub | Scoop.it

A l’occasion de la mise en place d’une nouvelle norme AFNOR, nous proposons de nous arrêter sur la place que prennent les avis clients dans l’acte d’achat. C’est une réalité depuis quelques années maintenant : malgré les doutes sur leur authenticité, la consultation des avis des autres consommateurs est un passage obligé de la préparation d’achat, notamment online. Pour preuve, 77% des Français le font, dont plus d’un quart très souvent.


Via Nicolas Prigent
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Lise Déchamps's curator insight, August 20, 2013 1:26 AM
Peu de sites de e-commerce sollicitent leurs clients après leur achat : l’expérience et la relation entre client et e-marchand est d’une certaine manière interrompue, inachevée.Sollicitation, les consommateurs n’ont pas forcément le réflexe d’aller déposer leur commentaire ou leur note. Ils peuvent également craindre qu’un dépôt de commentaire ne soit une procédure longue. Bien souvent, au contraire, la procédure est rapide et simple, ce qui pourrait leur être rappelé par les e-commerçants.
Rescooped by Johnny E. Ramos Ch. from The Evolving World of Marketing
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Today’s Marketer & the Changing Face of Buyer's Purchase Decisions

Today’s Marketer & the Changing Face of Buyer's Purchase Decisions | Marketing.Intelligence.Hub | Scoop.it
As social, mobile and influence marketing pervades today's business marketplace, the CMO needs to understand more data and trends than ever before.

Via janlgordon
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janlgordon's curator insight, May 24, 2013 11:00 AM

This is a great article by Danny Brown and I selected it because it gives you a good overview of the challenges all marketers are facing today. In today's world, you have to send your messages to your customers, where they are, at the right time and how they want it.


Here are some of the highlights:


We once were able to create a message and blast it out until it was accepted. Today there are multiple channels, factors, disruptors and more that make marketing your brand much more scientific than before.


Think of all the facets of marketing today:


  • Social media marketing
  • Mobile marketing
  • Influence marketing
  • Digital marketing
  • Search engine marketing
  • Email marketing
  • Pay Per Click marketing
  • Banner display marketing
  • Digital signage marketing
  • Traditional marketing


 As you can see - Marketing must be multi-faceted


      Channels and content are key!


The Landscape is Shifting


It’s not just social media that’s leading the charge in the way we do business –


** mobile is dramatically shifting not only the way we consume media, but also the way we shop and make purchase decisions.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read complete article here: http://bit.ly/1afZIaC


Rescooped by Johnny E. Ramos Ch. from brandjournalism
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Inbound Marketing: The New Marketing “Air War” for Defense Contractors

Inbound Marketing: The New Marketing “Air War” for Defense Contractors | Marketing.Intelligence.Hub | Scoop.it
Defense contractors who adopt inbound marketing tactics can outsmart their competition while increasing brand awareness, brand preference and leads. Inbound marketing is a marketing strategy that f...

Via Andy Bull
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Spécial Bases de données marketing - MD Expert TV

Spécial Bases de données marketing - MD Expert TV | Marketing.Intelligence.Hub | Scoop.it
Chaque mois, une émission complète consacrée au marketing et à la publicité digitale. 9 sujets pour comprendre, apprendre et découvrir de nouveaux leviers de communication et de prospections.
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Rescooped by Johnny E. Ramos Ch. from Filemaker Info
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FileMaker and MailChimp Integration

How to keep your FileMaker database in sync with MailChimp, the online Email List Manager.

Via David Anders
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16 Social Media Marketing Tips From the Pros

16 Social Media Marketing Tips From the Pros | Marketing.Intelligence.Hub | Scoop.it
Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today?

Via Frank J. Kenny
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Rescooped by Johnny E. Ramos Ch. from GooglePlus Expertise
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Google Plus Ads to Promote Pages Better Than Facebook Promotions

Google Plus Ads to Promote Pages Better Than Facebook Promotions | Marketing.Intelligence.Hub | Scoop.it
The first indication that Google Plus will allow Page owners to pay for promotions has been spotted, and it will happen via AdWords.

Via Jaana Nyström
Johnny E. Ramos Ch.'s insight:

Google+ et les ADS pour promovoir votre page 

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Rescooped by Johnny E. Ramos Ch. from Marketing web 2.0
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Réussir une campagne de fidélisation par e-mail

Réussir une campagne de fidélisation par e-mail | Marketing.Intelligence.Hub | Scoop.it

L'e-mailing de fidélisation s'impose comme un outil efficace à condition de respecter les règles de l'art et de faire appel aux technologies qui renforcent sa pertinence.


Via Tolokonnikoff - Seratoo
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