If you want someone to remember your message--in a presentation, an article, or a report--tell them a story.
Our brains are far more engaged by storytelling than a list of facts--it’s easier for us to remember stories because our brains make little distinction between an experience we are reading about and one that is actually happening. And while we've covered the importance of storytelling before, there is another element that can drive your point home even more--images. That's because visuals add a component to storytelling that text cannot: speed.
So, what makes the combination of video and email so potent?
To get the greatest effect, ensure your video strategy is integrated with your email strategy. For instance, if you use email to drive webinar signups, test a short video as part of the webinar email campaign.
TSF Video Diary Day 9: CrowdFunde Beta Feedback From Vestique
Great meeting with +Heather King today. Heather manages +Vestique's website and was a good sport today as she shared her initial reactions to CrowdFunde.
btw, Phil says he buried an Easter Egg in here somewhere. Can you find it?
Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.
-- > 73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.
-- > Choose HTML5 over Flash. Here’s why:
-- > Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.
-- > Some of the popular video distribution websites include:
Video's Unique Stone Skipping via Widgetization
Videos skip across the surface of the web thanks to easy SHARES via links and embed codes. Be sure to HOST some of your own videos since the only people you are making rich by using Vimeo or YouTube is THEM.
When you host your videos make sure you offer the same easy ratings (thumbs up or down), views feedback metrics and easy link or embed options made popular by YouTube and Vimeo.
This "stone skipping" nature of video makes it HIGHLY VIRAL. Video engagement can be HIGH too (if the video doesn't drive visitors away which many do). Keep your videos short and "Daisy Chain" them together like TV episodes (hanging threads at the end with the promise of resolution in the next video on into infinity :). M
When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.
According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....
eCommerce sites - why stop at product images? Product videos are where it's at. Here's three reasons why...
I recently stumbled across this post from Econsultancy filled with ideas for making product images work well on eCommerce sites.
I love the emphasis placed on the visual element – but why stop at product images? Using video marketing can be just as effective – if not more so – in creating an impact and showcasing your product at its best....
John Sutter says all of us are geared to help, and the responses to the Boston bombings show that.
Life is just that simple isn't it, thanks Karen for sharing this story.
I'm know just the place to use this, a client's new travel site.
"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Robin Good: Google has just released the new YouTube app for iOS. The app is free and it is available worldwide in the app store.
Key features include:
✓ Enjoy YouTube’s vast video catalog, including official music videos
✓ Find videos and channels more easily with voice search and query autocomplete
✓ Subscribe to channels and instantly access your subscriptions with the channel guide UI
✓ Read comments, browse related videos, enable subtitles and more - all while watching
✓ Easy video sharing to Google+, E-mail, Facebook and Twitter
Download it now: http://itunes.apple.com/us/app/youtube/id544007664
The history of the business video dates back to the 1970s, when AT&T created the Picturephone. The device transmitted an image only once every two seconds—a speed that would make any Internet user today cringe. The way we access and share visual creations has changed a lot since those early days.
The use of online video is exploding as a medium for businesses to market and share their products. Videos with compelling content can help businesses to build brand trust and effectively spread their products and messages. In fact, 80% of marketers report using online video for their purposes. With the rise of mobile technology in recent years, video viewership via phone is increasing, too. Last year, it went up by 35.7%, and it doesn’t appear to be slowing down anytime soon.
The infographic below compiled by KZO Innovations, a leading provider of social collaboration software for business video, illustrates the long history of the online video, from the early days of the Picturephone to today's viral videos.