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Rescooped by Brian Yanish - MarketingHits.com from Curation Revolution
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The Content, Commerce & Social Media Revolution - CrowdFunde

The Content, Commerce & Social Media Revolution - CrowdFunde | MarketingHits | Scoop.it

After Google's algorithm changes content is KING, context QUEEN. Online merchants who "match the hatch" of content to customers create advantage. Winning this advantage takes courage.

Courage because when one revolution happens things get crazy. When three revolutions are happening simultaneously its time to get in the basement with water and a year's supply of canned goods.

Instead of doing that we suggest reading about how content, commerce and social media can contribute to one another on CrowdFunde our startup dedicated to helping websites, brands and companies tap wisdom of crowds.


Via Martin (Marty) Smith
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Rescooped by Brian Yanish - MarketingHits.com from Curation Revolution
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5 Quick & Easy Content Marketing Tips For SMBs & Startups

5 Quick & Easy Content Marketing Tips For SMBs & Startups | MarketingHits | Scoop.it

Here are the content marketing tips for #startups and #smbs shared in this post:

1. Create content before, during and after events.

2. Support great posts about you by writing about them.

3. Don't SELL, CURATE instead.

4. Create content with an eye toward what you want.

5. Tools matter.

http://scenttrail.blogspot.com/2013/11/5-quick-easy-content-marketing-tips.html 


Via Martin (Marty) Smith
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The 5 Minute Guide To Cheap Startup Advertising

The 5 Minute Guide To Cheap Startup Advertising | MarketingHits | Scoop.it
The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties.

Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” Consider this your lucky day. The goal of this article is to provide you with the core of what you need to know about cheap startup advertising as quickly as possible, so you can start spending that ad budget wisely. Let's get started
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Rescooped by Brian Yanish - MarketingHits.com from Startup Revolution
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Creativity More Valuable Than Passion: An Entrepreneur's Rules of Creativity

Creativity More Valuable Than Passion: An Entrepreneur's Rules of Creativity | MarketingHits | Scoop.it

After @Hannah du Plessisshared a great post about Creativity being more important for startup entrepreneurs than passion I wanted to weigh in and share related experience growing up with the right side of the brain being my dominant hemisphere (lol).

I share 5 ideas from the daughter of Gatorade's inventor:

* Creativity Bigger Predictor Than Intelligence.
* Creativity Can Be A Hard Row To Hoe.
* Creativity & Structure.
* Creativity can be learned and taught.
* Creativity happens at intersection of disciplines.

Great post hope my hard won experience contributes something helpful.

 


Via Martin (Marty) Smith
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Dennis Staples's curator insight, February 19, 2:35 PM

Creativity can guide your business growth!

Ali Anani's curator insight, March 7, 4:08 AM

Make the right brain and left brain intersect 

Dennis Staples's curator insight, April 2, 5:30 PM

Make cREATIVITY the foundation of your actions

Rescooped by Brian Yanish - MarketingHits.com from Startup Revolution
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The Social Startup: Social Media & Content Marketing - Atlantic BT

The Social Startup: Social Media & Content Marketing - Atlantic BT | MarketingHits | Scoop.it
The Social Startup explains how a competent content marketing program coupled with great social support helps startups increase valuations and lower costs.

Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:

I agree  if a startup doesn't use content to talk to their future unknown customers they loss the opportunity to connect on multiple touch points including social media. 


Content also gives the potential buyers a spot to ask questions (comment) which in turn can help a startup improve their products and their message.

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Martin (Marty) Smith's curator insight, September 24, 2013 9:03 PM

I've created four companies and I've spent the last two years DEEP inside of content marketing. Most startups don't think they need social media and content marketing. They are wrong.

This post proves that the OVER, what startups stand to gain, is so much greater than the UNDER, what creating a helpful social media and content marketing engine costs in time and resources that to NOT allocate the 400 hours (or so) a year required is foolish and a tragic waste of opportunity.

jmwakasege's comment, September 24, 2013 9:23 PM
I'm a start up and i think content marketing is King. People actual now are more interested on what you have to offer as person. Yo product follows.
Samuel Pavin's curator insight, September 25, 2013 4:47 AM

As the various comments say, content and social networks are now key for startups.

That is also one of the greatest opportunities for startups to get noticed and expand worldwide even with little resources.

Social allows to market to the whole world ... .