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Rescooped by Brian Yanish - MarketingHits.com from Mastering Facebook, Google+, Twitter
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | MarketingHits | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

 

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss, Shanika Journey, massimo facchinetti
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Ruby's curator insight, April 16, 2013 12:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 2:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 10:17 AM

Only 16% use Twitter - wow!

Rescooped by Brian Yanish - MarketingHits.com from visualizing social media
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What The Social Media Ecosystem Looks Like Right Now [Infographics]

What The Social Media Ecosystem Looks Like Right Now [Infographics] | MarketingHits | Scoop.it

The social media landscape is anything but constant — it seems like the ecosystem is changing daily...
This infographic shows what the social media landscape looks like right now. Unlike the famously viral LUMAscape depiction that crowds every single social media company into one infographic, this is a simpler visual of how things work "from customer service and R&D to HR and marketing."

The key question that brands have when planning and then analyzing social media campaigns is how to measure the impact that every dollar spent on paid social media has on the value their owned and earned social media.


An additional infographic analyzes the interaction of these three forms of social media, explaining:

"The high level analysis for media effectiveness takes all of earned and owned divided by paid. Earned is all the impressions generated divided by average CPM, owned includes all channels, and paid is the overall media spend. The higher the ratio, the more earned amplification is generated from paid."


Via Lauren Moss
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