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This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:
1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.
2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.
3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.
4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.
Mobile devices like iPads and Androids have transformed the way we experience boredom. No longer is a wayward commuter forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or smart phone-wielding travelers can now immerse themselves in an entire library of art and culture-related distractions, finding solace in everything from a Vincent van Gogh game to a digital version of the Louvre.
Thanks Marty, looks like I have a few new apps to try.
10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:
1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
2. Videos on landing pages increase average page conversion rates by 86%.
3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.
4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.
5. Posts with visuals receive 94% more page visits and engagement than those without.
6. 60% of consumers are more likely to click on a business whose images appear in search results.
7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.
8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.
9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.
10. Visuals are becoming easier and easier to create as photo editing tools become more accessible
Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble.
Diversification is the key to online marketing success. This post is about 3 Giant Steps to creating your own Internet marketing destiny. Following these steps mean Google's moves will hurt less.
If you've just been tagged with a traffic penalty don't rush out and start changing things. Organic change is needed, but you should do so with a plan.
BUT, you can double down on PPC, up your email marketing fequency and increase social. Those moves may close the gap left by a Google algorithm change while you begin to remove links (with RemoveEM.com) and do the other things that will get your Google train back on track.
Here is the piece about how to diversify your traffic sources and build your list:
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.
Great article, Peg thanks for sharing it.
The iPad is, quite possibly, one of the best way for marketers to enhance their brand image and interact with customers. With iPad in hand, your customers have the ability to view product information and engage with interactive content, all the while staying mobile.
More than half of all adults in the US own either a tablet or a smartphone, and one-third use mobile devices to surf the Web and watch video; no wonder marketers are creating platforms designed explicitly for mobile devices.
Creating a marketing campaign using the iPad can increase the customer conversation by delivering exactly what customers want, when and where they want it.
Though the iPad is the perfect marketing medium for reaching the new mobile generation, marketers are struggling to find new and innovative ways that encourage and enhance customer conversation.
Here are a few basic steps you should keep in mind when optimizing your collateral for the iPad.
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.
It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.
Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.
SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.
In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.
Survey: The B2B sectors that are quickly adopting mobile
Speaking of industries, the survey found that construction, foodservice, manufacturing, professional services and retail were the five industries in which the innovative use of mobile devices had the most potential to transform business. Here’s how these industries are using mobile:
SUMMARY: Mobility is increasingly important to business-to-business sales as the laptop and desktop fade, Rieva Lesonsky writes. More than 1 in 3 ITs say mobile has replaced those other computers entirely for some employees, according to a CDW Small Business Mobility report. The construction, food service, manufacturing, professional services and retail sectors are using mobile most, according to the survey.