Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?
This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.
You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.
Belgian studio Coming Soon is all about making it big. Their Hand Lettering creations filled a giant chalkboard with letters in a variety of fonts and styles. And with Infographics XXXL, they’ve taken actual graphs and blown them up to a huge size for a client that specializes in the research of nanobodies.
The result is that, instead of casually glancing at the same old pie chart or bar graph, shareholders have something to keep their gaze on the numbers, like a blurry scientist walking by human-size bars or holding up a literal piece of the pie.
See a selection of Coming Soon’s giant infographics at the article link.
When it comes to visualizing data, it’s important to pick the right graph and the right kind of data range. Make it too detailed, and information gets lost and the reader leaves confused. Too simplified, and your data’s integrity is weakened.
Choosing the right infographic element shouldn’t be an art but common sense. After all, it’s an infographic – readers should get the gist of things at first glance and not have to get crossed-eyed in making sense of things...
Is Big Data still a big mystery to you?
In recent years, the volume of information coming into companies has exploded, so that many IT organizations are dealing with extremely large sets of data.
IT leaders are rethinking many aspects of how they manage and deliver information, from investments in infrastructure and analytics tools to new policies for organizing and accessing data so they can deliver more of it, faster. They are concerned that if they don't have the right tools and architectures to deal with all that information, then big data can be a big problem. Check out these infographics on Big Data to see the impact...
Want to create an attractive infographic but don’t have the budget to hire a professional designer?
Then you should try using an infographic-creation tool.
If your small business is looking for an eye-catching and easy to comprehend way to teach, inform, and inspire others about its products and services, infographics might be a good solution. Infographics can be more effective and memorable than other ways to present data, making them particularly effective for online audiences.
To create an infographic, you should make a list of possible ideas that you want to get across, create the initial draft or skeleton, color scheme it, and research your content from authoritative sites. Then it’s time to select your design platform.
Read about three online tools that can help you create stunning infographics...
Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information.
An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.
Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.
Additional topics covered include:
The social media landscape is anything but constant — it seems like the ecosystem is changing daily...
This infographic shows what the social media landscape looks like right now. Unlike the famously viral LUMAscape depiction that crowds every single social media company into one infographic, this is a simpler visual of how things work "from customer service and R&D to HR and marketing."
The key question that brands have when planning and then analyzing social media campaigns is how to measure the impact that every dollar spent on paid social media has on the value their owned and earned social media.
An additional infographic analyzes the interaction of these three forms of social media, explaining:
"The high level analysis for media effectiveness takes all of earned and owned divided by paid. Earned is all the impressions generated divided by average CPM, owned includes all channels, and paid is the overall media spend. The higher the ratio, the more earned amplification is generated from paid."