Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.
People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.
This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.
AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.
Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.
Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.
There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.
Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.
* Friends of Friends Marketing.
* Multi-channel Marketing.
* Web's "Fabric" Like Space/Time.
Adding a Curatti blog post at midnight tonight too.
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.
Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.
The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...
Read the Curagami Story and worry less :). M
You gotta read this, Marty's done it again!!!
Content curation tools are a fantastic way to stay organized, up-to-date and in-the-know. But the number of content curation tools out there can be almost as overwhelming as the amount of articles and blog posts you want to read. Here’s how to determine the content curation tools that will work best for you:
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business
I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it
Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.
This post is about five lessons learned from favorite Scoopiters such as
* Customization of social nets and tools.
* Pulling value out of social nets and tools.
* Curating what you love.
* Curating across the tapestry of tools we must use as content curators.
"Finding great content isn't getting any easier. Search engines do what they can, but for many of us they're not always adequate."
I like this quote from the article
"Curation is about people. It’s about knowing what people want, when they want it, and how they want it. As smart as computers are (and will be), I think we all appreciate the front-and-center engagement of humans with high degrees of expertise in certain subjects, guiding the curation process."
5 Secret & Disruptive Content Curation Tools
* Haiku Deck.
More thoughts on Scoop.it as HUB of content marketing on GooglePlus: https://plus.google.com/102639884404823294558/posts/WKour5A4fke
Martin Marty Smith on Scoopit
@Martin (Marty) Smith
Six steps to easy content curation.
Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
A must read for anyone who wants to grow as a curator!
Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:
Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.
I agree with Marty, 90% curated content to 10% creation content for successful content marketing.
Analysis of two years of Scoopit use to curate and create content marketing.
Thanks Marty for sharing.
SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB).
We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.
Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.
I'm know just the place to use this, a client's new travel site.
"There’s a lot of talk about content curation; but is anyone making money?" asks Deanna Dahlsad on her blog.
Though I can assure her we have plans to make some at Scoop.it (we've had premium offers from day 1 and they're ramping up very nicely), her focus is actually more on the curators themselves.
How can individual curators make money? She's not talking about brands or businesses who have an opportunity to get brand awareness or thought leadership out of this. She means the individuals who are willing to become professional curators and need to make some revenue to justify it. Like some bloggers do.
As I've outlined before, I think the answer will come from a mix of advertising (which can be promoted posts or sponsoring) and subscription revenue. This is not an original answer but we're starting to see some of our users do that:
- Check out http://hdslrnews.planet5d.com/ for an example of a sponsored topic;
- Some others want to be paid by their clients for their curation work and start to implement our privacy feature for that reason.
But maybe this picture needs to be looked at in a bigger way: in itself, blogging isn't either a massive revenue generation opportunity. There aren't that many blogging millionaires who make a fortune purely out of subscribing people to their blogs or selling ads on it. But most of the time, they're able to combine some direct revenue with offline or other services that their blogs help position and thus contribute to sell.
Isn't combining that Content Marketing aspect of Curation with some direct revenue-generation the real winning bundle for Curators? What do you think?
Robin Good: Referly is a revolutionary curation platform offering the ability to create great-looking thematic collections of products, that you can promote and share online.
Referly offers a gorgeous user interface, which makes it very simple to find and collect any kind of product you may be looking for, as well as to create great-looking shopping front-ends.
Through an integrated search engine you can rapidly find fashion items, photo and video tools or your favorite books and start listing them inside your most appropriate collection.
In your collections you can easily edit individual items, resize them or drag them easily to new positions. It is next to impossible to make a collection look ugly.
Referly connects to a large number of products suppliers and it also allows you to earn rewards when you generate sales on products from anyone of these sites: http://refer.ly/merchants
You can also endorse, collect and share just about any product you find online by using the dedicated bookmarklet.
I am truly impressed by Referly, as I see an addictive opportunity both for passionate connoiseurs to share their know-how as well as for any product seller wanting to taste the future of trust-based, realtionship marketing.
This is the future of shopping.
Here is a sample collection I have just created of tools for videomakers: http://refer.ly/p/d965aafaf92511e1a4ec22000a1d0d51/collections/show/videomaker/31c2f2c4f92711e1a4ec22000a1d0d51
and here another one for iPhone/iPad video tools: http://refer.ly/p/d965aafaf92511e1a4ec22000a1d0d51/collections/show/ios_videomaker_/ac4f0a60f93011e1a4ec22000a1d0d51
Free to use.
How it works: http://refer.ly/getting-started
Try it out now: http://refer.ly/
This is a good piece, and of course, it has everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.
"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...
Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.
A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.
The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.
Content is still king