“After summiting a mountain in Alaska, our founders realized life is too big to dream small. So they started a company that would go to any length to create a rich coffee experience that…”
Blah blah blah. Not okay. You lost me.
Via Karen Dietz
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Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
Great article, looks like I got a new item to add to my to do list.