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Rescooped by Brian Yanish - MarketingHits.com from Business Support Network
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | MarketingHits | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon, BSN
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Siri Anderson's curator insight, February 1, 6:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 3:49 AM
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Rescooped by Brian Yanish - MarketingHits.com from visual data
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6 Illuminating Big Data Infographics

6 Illuminating Big Data Infographics | MarketingHits | Scoop.it

Is Big Data still a big mystery to you? 

In recent years, the volume of information coming into companies has exploded, so that many IT organizations are dealing with extremely large sets of data. 

IT leaders are rethinking many aspects of how they manage and deliver information, from investments in infrastructure and analytics tools to new policies for organizing and accessing data so they can deliver more of it, faster. They are concerned that if they don't have the right tools and architectures to deal with all that information, then big data can be a big problem. Check out these infographics on Big Data to see the impact...


Via Lauren Moss
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Aurélia-Claire Jaeger's curator insight, January 20, 2013 11:28 PM

Et en plus, c'est beau !

Ron McIntyre's curator insight, January 21, 2013 7:46 AM

The ability to access and translate BIG DATA will hold the possibility of making teams more successful.  What is IT doing to make it happen?

Rescooped by Brian Yanish - MarketingHits.com from Marketing Revolution
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Eight Data Myths That Get Marketing Directors Fired

Eight Data Myths That Get Marketing Directors Fired | MarketingHits | Scoop.it
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 9, 2013 7:10 PM

Eight data myths that marketing people believe that get them fired:

1. Real-time data is life changing.
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!


http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/  


Beyond Brilliant! @avinash

Robin Martin's comment, May 15, 2013 7:35 AM
Ooohhh my...sounds very familiar!!