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Using Content Curation To Find New Customers.
Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.
As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.
Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.
Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.
In this article are 3 areas that when done correctly can drive new traffic to your business or brand?.
*** If you would like help setting up a Scoop.it traffic generator for your company. Contact Brian at 1-888-535-9139 or Email Me ideas@marketinghits.com ***
The Conforming Merida If you somehow missed the entire Merida makeover uproar, here are the facts: - Brenda Chapman, Oscar winning creator of Merida, modeled the princess after her own daughter. At the heart of Merida is a strong, brave young woman who refuses to conform to society’s plans for her.
- Brave was a blockbuster, grossing over $550 million worldwide, and winning a Best Oscar for Animated Feature.
- For reasons known only to Disney, as Merida was about to be crowned the 11th Disney Princess, they altered her image. A thin waist, smoothed down hair, and a made up face, sent Merida admirers into an online tailspin.
There's a common misconception floating around Silicon Valley that ideas mean nothing, and execution means everything. But the reality is much less binary and much more nuanced. If you can check off the items below, you have a much higher chance of being successful.
A cloud for people, friends, and companies. Copy is the easiest way to store, protect and share amazing things. It keeps your computers in sync and your files available from anywhere, even on your mobile devices. With Copy, you can also easily share files with anyone publicly or privately. Copy for companies extends the cloud storage and sharing benefits into corporate environments with user and group management and added control of proprietary company data.
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including:
- Social media can help search engines find and index your content faster
- Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankings
- Your content will increase in search results for people connected to you
- Increases domain authority and the number of inbound links to your website
Via Lauren Moss
The infographic gives an overview of how busy the social media ecosystem has become by picking out some top stats for the 8 main social networks including Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube, Instagram, and Tumblr.
Via Soraia Ferreira, Jeff Domansky
Is there something you've always meant to do, wanted to do, but just ... haven't? Matt Cutts suggests: Try it for 30 days. This short, lighthearted talk offe...
What mind-blowing breakthrough will result from the advent of Google's high-tech specs? Maybe redesigned men's rooms?
As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what searchengines like and always recommend keeping in practice to provide a reliable and valuable source of information to their visitors.
However, a content/king alone may not have a chance to compete against its competitors without the assistance and help of its companion such as title. Title is the key to get the attention of your targeted readers and it plays an important role to help your content becomes king. Right, content does not become a king unless it has been acknowledged by its readers. So title is the opening door for a content to own a castle. But how do you choose the best appropriate title for your content? Here’s how:
Google is facing another competition investigation, according to the Financial Post. The Canadian Competition Bureau has informed Mountain View of its plans to launch a formal investigation of its Canadian operations. It has not yet requested any information or documents from Google but has informed the search giant of its intention to launch a probe.
The Bureau declined to comment on the scope of the investigation, noting that it is obliged by law to conduct investigations confidentially. Asked for comment on the probe, Leslie Church, Google Canada’s head of communications and public affairs, told the Post: “We will work co-operatively with the Competition Bureau to answer any questions they may have.”
The Canadian Competition Bureau administers and enforces Canada’s Competition Act, among other laws. Among the types of behaviour it investigates are abuse of a dominant position involving anti-competitive practices that “substantially lessen competition in the market, or are likely to do so”.
Google’s search engine is by far and away the dominant player in Canada. According to StatCounter data for April 2012 to 2013 Google’s share has declined over the past year but only very marginally, from more than 90% last year to just under 90% in April this year. The second largest search engine, Microsoft’s Bing, took less than 7% of the market in April 2013.
In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways to start converting visitors.
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 sure-fire ways to turn them into great CTAs. These will make it fast and easy for you to create your own and start converting visitors.
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Suggested by
Joan Stewart
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An outdoor poster campaign for a children's charity is unlikely subject matter for a YouTube hit. What is the magic behind its success?
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SignUpAnywhere is a FREE HTML5 app that allows you to collect email addresses even when you are offline. It automatically syncs when you are back online and can be downloaded as a simple .csv file. https://www.signupanywhere.com
No Wi-Fi, no problem Even if your connection is flaky or non-existent you can still keep collecting email addresses. As soon as your device has a connection the data will automatically sync.
Use on many devicesSignUpAnywhere has been designed for the iPad but works perfectly on any Android device or iPhone. You can have several devices signing up to the same list or multiple lists on the same device - the choice is yours.
Here's what marketers need to know about Glass.
Glass presents obstacles—from its odd look to its current $1,500 price tag. Google knows this, and it has addressed it by partnering with Warby Parker to design less geeky frames.
Google's real problem is selling people on a new technology they're not even sure they need. It's the same issue Apple faced with the first iPhone. Many people think Glass is augmented reality, but it’s not. Instead, Glass is tethered to your smartphone, and it visually recognizes your environment.
According to a new infographic from Demand Metric, 60% of people have been inspired to seek out a product after reading about it.
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares.
For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? Are your likes and follows actually impacting your sales? Many business owners wouldn't know how to start answering those questions.
In the "Google Facebook" Google+ vs Facebook stakes, Google+ is less popular, but that could change as Google puts more resources on the social site.
Via massimo facchinetti
Traditional media is on the decline and we can now identify "influencers" with relevant content pipelines to help us. Now what do we do about it? All the old “pipelines” for our content are drying up. So one viable alternative is to borrow somebody else’s pipeline. Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. No wonder this is the new media gold rush — influencer outreach. I have a 360-degree experience with this trend as I strategize with clients, advise agencies, and become a target for outreach programs myself. And what I see is not pretty. Sure we have tons of content. We have lots of wonderful new alternatives to identify influencers. Now, what do we do about it? I think the core competency that needs to develop is a mindset transformation from a “purchaser of ad space” to a “developer of relationships.” Here is a model to get you thinking about this in a new way.... Will it be celebrity, advocates or influencers?
Via Jeff Domansky
Getty Images touches people in a new campaign created by AlmapBBDO. It gives continuity to the awarded campaign "From Love to Bingo" to divulge the videos from the image bank that is the world leader in the creation and distribution of visual content.
While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog . Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal.
Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms.
As it turns out, social media and search go hand-in-hand...
From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something. For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.
Via Lauren Moss, Irvin Banut
If you're managing a personal profile and a Google+ business page, it can be a real pain to post to each of them frequently. You can put your business page on autopilot by using the free service Hootsuite to post your RSS feed to your Google+ business page. This will free up your time to share and maintain your personal profile.
Neilsen just released some data from February 2013 showing that Google Plus time-on-site was up year-over-year 112% and Facebook's was down 5.2%
Via Michael Q Todd
This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months t
Via Ana Cristina Pratas
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Suggested by
OsakaSaul
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Are you looking for a hash tag suggestion tool? Check out Tag Optimizer. In this article the video shows three ways to get suggested hashtags
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![Mobile Minute [Video]: Should Marketers Care About Google Glass? | MarketingHits | Scoop.it](http://img.scoop.it/rDoFF1KyKTtNDCeJ-0SsAjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Well worth the read no matter your experience level. Get a head start or a new perspective, just read and put into action.
Nice topic, I thought it is very useful.