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A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.
More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.
Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.
Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...
See more social media statistics and figures at the infographic.
2012 has been one crazy year for social media. Pinterest was named Best New Startup, Facebook bought Instagram, Facebook went public, Psy's 'Gangnam Style' became the most viewed video in history, and the list goes on...
Want to see just how eventful 2012 has been for social media? Check out this infographic.
According to The Dachis Group, these 20 brands are doing their social media branding right. Companies in the top 20 are Viacom, Walt Disney, News Corporation, Zynga, NBC Universal, Google, Nike, Time Warner, Unilever PLC, NBA, Microsoft, Coca Cola, Procter & Gamble, KRAFT Foods, WWE, Nestle, Discovery Communications, L’Oreal, Samsung Electronics, Electronic Arts.
In today's social web a retailer can't just pick one or two social sites, they need to been seen on all. Much like you wouldn't put all your ad spend in billboards.
With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to the National Federation of Independent Businesses (NFIB).
Some 46% of independent merchants plan to incorporate Small Business Saturday into their holiday strategy, and most of them (67%) say they will offer discounts on November 24, according to the inaugural Small Business Saturday Insights Survey from the NFIB and American Express.
Of those small business owners planning to promote Small Business Saturday, 80% expect a year-over-year boost in sales on that day.
Small Business Saturday falls between Black Friday and Cyber Monday and serves as the traditional kickoff to the holiday shopping season for independent retailers and restaurateurs. The day was established three years ago by American Express in response to small business owners' most pressing need: more customers.
Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”
The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.
Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...
It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.
But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?
Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.
This infographic takes a look at the five types of social follower that every business needs...
The folks at Postwire have come up with a great infographic to summarise the evolution of the salesperson. Did you know:
(credits at the bottom).
Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.
Here are a few highlights:
Understand the 3 Types of Buyers
Help customers break through "Action Paralysis" by setting minimums
for example: remind your customers how easy it is to get started (No payments for the first month)
Understand the 3 types of buyers -
By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening
**61% average spenders
Use Urgency the smart way
**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.
More data on this.....
Selected by Jan Gordon covering "Curation, Social Business & Beyond"
Read article and see infographic here: [http://bit.ly/SAchFm]
Infographic by HelpScout
Data by Gregory Ciotti
The hype around social media just keeps growing and growing. The problem is that many small businesses jump on the bandwagon without even analyzing whether or not it will be a waste of time for them.
So how much time do small businesses really spend on social media platforms?
This infographic from VerticalResponse attempts to answer that question...
How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going to become more arduous as time rolls on.
SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.
SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.
In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.
Social collaboration is becoming increasingly important within organisations and it’s easy to see why. Research outlined in this infographic demonstrates how collaborative software can significantly improve team efficiency.
According to a recent survey, online collaboration tools will play an important role in 75% of businesses by 2013. As we are already accustomed to social networking with friends, family and (sometimes) customers, using social software to collaborate within organisations seems a logical progression.
Despite this, it is astonishing to see how much time companies waste by using email for internal communications. Professionals send and receive over 300 business emails a week and spend an average of 2-hours a day reading and responding to them. Just as worrying is the number of documents we share using email – an average 15 a day. This makes it impossible for more than one person to make edits and it quickly becomes difficult to keep track of changes.
This handy infographic from Clinked (above) shows how social collaboration software can remedy this. Collaboration tools can help to reduce email volume by 30% and make it 33% faster for teams to draft documents. According to one study, 97% using of businesses using social software said they could service more clients, more efficiently.
Social media is changing the way we look at success. While likes and followers don’t always equate to finances, the reality is that popularity of a company can influence its business success. Garnering a giant share of public attention is an important step in today’s marketing. Making wise use of that social platform is also important. A consumer can follow or like every company that exists, but when it comes to spending money on a specific product, there will be limited options. Whereas sales and advertising in print and on media used to matter most, current trends must include addressing those who focus more on computer based information.
Among the top 20 corporations in social media prestige, Facebook leads with 77 million Facebook and Twitter followers. Coca-Cola, MTV, Disney and Starbucks round out the top five. The top general retailers on the list are Walmart and Target. Several popular brands are also numbered in the top 20.
Read more, a MUST:
|Scooped by Brian Yanish - MarketingHits.com from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"|
We all know that as students progress through their school years, their homework load increases. Fifteen year olds may look longingly back to when they were ten and had a whole lot less work to do at home. According to the handy infographic below, the average 6-8 year old spends 9 hours per week studying, vs. 14 hours per week for college students. That doesn’t seem so awful, especially when you consider that the average student spends 4.39 hours per day watching television.
What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.
These, and several other amazing social media statistics, can be found in the infographic on social media statistics...
SaaS has gained huge popularity over the last few years, with an increasing number of enterprises adopting it mainly due to the benefits like pay per use and on demand service. Cloud applications entail thorough testing for their integrity, different from that of on-premise applications. This involves testing of business logic, security, data integration, performance, and scalability, among others.