With roughly 8.5 in every 10 online users accessible through online video marketing, there’s no shortage of marketers trying to edge their way into those statistics.
Interesting, I'll have to give it a try.
In the 3rd quarter of 2012, 1.03 billion smartphones were reported as active worldwide, which means nearly 1 in 5 people is walking around with the internet in their pocket. Nielsen recently announced that of these 1.03 billion smartphones, 42% of mobile users browsed and 23% purchased products via mobile in the last 30 days, which means there are 432,600,000 sets of engaged mobile eyes and 236,900,000 sets of thumbs actively purchasing products and services via mobile. These numbers are only growing.
The proliferation of smartphones, tablets, and internet-compatible reading devices coupled with social media-savvy consumers is forcing brands to push their web marketing into people’s hands, literally. As brand marketers, we no longer have the luxury of months-long lead times to plan, design, and execute complex marketing campaigns; today the average time between initial product interaction and purchase via mobile is only an hour. We have to engage consumers faster and better than ever before.
The benefits of leveraging mobile are significant. It demonstrates several things about your brand: that you are relevant, innovative, and you are paying attention to your customer’s habits. These things are incredibly important when you are trying to develop an engaged following for your brand. Mobile is also an exploding market that can have big impact on your bottom line ($39.17 billion revenue reported from mobile purchases alone in 2011) if you do it right. People and brands must learn to leverage content that presents itself in the real world and be scrappy enough to analyze web trends in real time, interpret the themes into a marketing message, and develop creative around them on very tight timelines.
These 4 tactics are easy jumping off points for brands who want to experiment with mobile and will help you make you flexible enough to tackle the mobile market.
Mobile usage is moving forward very quicky, and businesses need to ensure they are ready both online and off.
Don't wait - Do it now!
I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):
8 Hours Curating
4 Hours Bogging (writing)
4 Hours Listening (checking Topsy and quantifying results)
4 Hours Conversations (curating comments, commenting on others)
4 Hours Research, Planning, Analytics
4 Contignecy & Emergencies
4 Movements (i.e. "super campaigns")
8 Hours OPEN
I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements.
Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the success of your content depends on grabbing the attention of your readers straight away, without fail, it could seem like a lifetime.
To put it into context, consider this – the average length of a radio advertisement is 5 seconds. Web users typically dedicate 4.4 seconds to reading every 100 words. Plus, people can fit a lot into their time these days; for example on the internet, every 30 seconds sees 102 million emails sent, 12,000 Twitter posts made and 1000 blog posts created. If the world can do that in half a minute, think what you have to do to grab a person’s attention in just 8 seconds?
Event organizers are saying goodbye to paper mailers, programs and pamphlets and hello to the digital age. There is no denying we live in a mobile, social and local world and this doesn’t change just because we’re spending a few days at a conference or industry event.
Event apps provide conference producers an easy way to distribute information and provide attendees with a quick and easy access to information not just at the event, but leading up to and even after it’s over. A few benefits that mobile apps enable include:
http://www.techzulu.com TechZulu interviews Lee Odden of TopRank Marketing.
Second post today about re-purposing your content.
Now you can re-purpose this content to different channels and optimize your search results.
We know our favorite brands by the logos they have created. We can often spot these brands without evening seeing their name but just the logo.
Did you know that many of the logos we know today our not the company’s original logos. They have all changed and evolved over the years to keep up with trends. Those who have a few more years on them may remember some of the older logos throughout the years.
Good infographic design is more than just clean layout, eye-catching colors, and good font choice; it’s also about the information itself.
Done correctly, they communicate nuanced and complicated ideas in an easy-to-understand format. But as simplistic as infographics appear, they’re actually very complex.
Good infographic design is more than just clean layout, eye-catching colors, and good font choice. It’s also about the information itself.
Infographics work best when they are used to:
If this is the kind of information you have – great! Create an infographic.
If you’re trying to share other kinds of topics you’ll need to be more careful.
This article has some great points on creating an infographic and how to use them to drive traffic.
How traditional PR professionals, firms and organizations can adapt, and retain relevancy, in the content marketing era.
The buzzword on every marketer’s lips this year is content marketing—and with good reason. Never before have brands been able to so easily transform themselves into de facto content creators through the use of affordable publishing and distribution tools, such as blogging platforms, Twitter and LinkedIn. Meanwhile, the definition of what constitutes a traditional media outlet continues to be flipped on its head as websites, blogs and social media sites become go-to reads for consumers and key decision-makers.
So, what does this shift in the way information is produced and consumed mean for the world of public relations? If audiences are more prone to read a Twitter feed over the New York Times, is it time for all us publicists to hang up our hats and call it a day?
While it’s no longer business as usual for the PR industry, I’d argue that this is one of the most exciting times to be a publicist. Rather than fight the inevitable changes, I recommend embracing these changes as an opportunity to redefine the profession. Content marketing isn’t making PR obsolete; it’s forcing it to adapt to make itself more effective than ever.
Article key points
Surprisingly I see much written about social media marketing: spreading brand awareness, reaching target groups, pushing out promotions, even efficient customer service. But one thing that is seldom discussed is the use of social media by sales professionals.
And why not? After all, Facebook, Twitter, LinkedIn, Google+ are just communications channels. They serve the same purpose as the telephone, networking conferences or even the front door of a prospective customer. Despite all the high-tech hype, social media is just another way for a sales person to contact and then interact with potential buyers. Here are five reasons why you should consider incorporating social media into your sales process:
Great article on the WHY is it important to have your sales team involved in social media, not just your marketing team.
At its core, content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.
Content curation defined
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content. This digital content can be in one or more formats such as text, blogs, feeds, images, video and presentations.
3 Reasons your content marketing strategy needs content curation
As an integral part of your content marketing strategy, content curation doesn’t push masses of content to your audience. Content curation is a core content marketing element for the following three reasons:
Are you a content curator, if so this article for you? It covers many points on to develop a successful content curation strategy.
First, do no harm--three rules for public interfaces
When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture...
It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"...
Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
In the quest to make it work better, look better or become more powerful, sometimes we do precisely the wrong thing, because we forget about the 'public' part of public design. If the user isn't focused or interested in the innovation of our design, we have an obligation to get out of the way.
Rule 1: The more often a device is used by first-time users, the more standardized the interface should be.
For example, the shower in a hotel. Some of the most elegant, clever design ever created by man exists in the dials and wheels in the hotel shower. All of it is worse than a waste--it's dangerous and time-consuming. Guests don't want to learn a new way to turn on the shower, they don't want to burn themselves, they just want the water to come out, at the right temperature, in the right direction, with the right quantity. The first time.
Rule 2: Who gets left out is the most important question.
Small ramps are better than a few stairs, given the choice. The more of the public we include, by definition, the better the choice.
Everyone takes a shower without their glasses, and yet the little, indistinguishable bottles in the shower often have 12 point type describing what's inside. No, I'm not going to wear reading glasses in the shower.
If the disabled, the elderly, or those without the latest browser can't use what you've created, it doesn't deserve to be in public.
Rule 3: The best interface is no interface.
Great design tells a story. It moves a product from one category to another, increases yield, creates efficiencies and most of all, adds beauty to the interaction.
But it doesn't have to shout. Or confuse. The pro user, the individual who chose your design because it is something she wants to use every day--this user appreciates the power and the beauty you've created. But in public, for the infrequent passerby, do not call attention to what you've built. We have other things to do. The best designer understands what's important.
Don't abdicate the responsibility for great public design. Do not settle for inefficient, banal or ugly. But at the same time, respect the rules. Anyone can grandstand, but it takes real skill to do great public design that works. We're not looking for design we notice... no, it's design that improves the experience for the public that is the best public design.
Too many designers, be a websites or public spaces think about their design first and the user second. Yes design is important, but the end-user is who will share their experience with others.