By Gray Mackenzie
People are creatures of habit. What’s crazy is that we usually don’t even recognize how much our habits control our actions and how powerful habits can be.
Warren Buffet summed up the power of habits in this quote: “Chains of habit are too light to be felt until they are too heavy to be broken.”
So what do habits have to do with capitalizing on your social media leads?
Your marketing and sales efforts should be aimed at making your product or service a no-brainer, i.e., something that your target market can’t resist.
Part of making your offer irresistible is training your audience to always say yes. If you teach your audience to say yes, and you always provide more value than you take, and they in turn make a habit of consuming your marketing, closing sales will become routine.
Here are three ways you can profit from your Facebook presence.