In the midst of building their presence on the top social media, like Facebook, Twitter, Pinterest, and LinkedIn, and experimenting with the latest ones, many blog owners forget about the importance of email and the necessity to build a list.
Things have changed online. Gone are the days when having a website was "chic" and enough. Oh, the good ol' days. While it now takes a bigger investment to succeed online, the benefits outweigh any excuses you can come up with. The fact of the matter is you have to be active on social networks and you have to have a strategy to stay in front of your customers.
There are tons of things a business owner should know about social media, but if I went through them all, we'd be here all day. Heck, we might even be here all week. But since you have some social to do, I don't want to keep you here too long. So here are 5 critical things to get you started:5 Things Every Small Business Owner Should Know About Social Media
This handy infographic from the team at renderpositive is intended to help small businesses to understand how to use Twitter better, and how can it help your business connect with potential customers, amplify your brand message, and ultimately grow.read...
Other than a website’s homepage, landing pages rank as the number one most important asset on your site. Landing pages are the crux to online marketing; they are what sell customers a product, what makes them decide to sign up for a newsletter or free brochure, or the reason they follow a business on Facebook. Knowing how to create landing pages is, unfortunately, a complex endeavor.
" The adoption of Internet enabled mobile devices has skyrocketed over the past few years, reaching record heights every month with no sign of slowing down.
Today, nearly 148 million Americans age 13 and older own smartphones and 72 million own tablets."
Growth hacking in tech is hot. Every entrepreneur knows it. It's being credited as the new thing for tech start ups to drive exponential growth. So what is it exactly? Essentially, it's the science of developing software that can sell itself.
Have you have invested time and energy into social media, but still find that your lead generation results are less than stellar?
Whether you are marketing your latest blog post or building buzz around a new product, knowing how to improve your lead capture and conversion rate is a critical part of running a business in today’s online world.
Bruce Daisley tells us how 'Social is Getting Serious' and proving its ROI.
Bruce Daisley is the UK Director of Twitter, where he is responsible for generating and advertising revenue for Twitter in the UK Market. He previously ran Google’s display business, which included YouTube and the Google Display Network.
Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content.
With the rising interest in content marketing over the last few years, so-called experts have issued conflicting advice on what works and what doesn’t.
One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.
While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging.
The popular social media giant Facebook has provided analytics via its popular Facebook Insights application for several years. In the past, the application has not had the ability to provide real-time analytics. It could possibly sometimes take up to 4 days before one had the ability to learn if a new advertising and marketing technique was working.
With this big hold-up, Facebook Insights made use of to not be updated sufficient to reveal much benefit for individuals which depend greatly on Facebook for their business needs. Via the application of lots of enhancements made to the Facebook interface, nonetheless, this transformed. The support of a much needed Facebook user interface upgrade allowed the Facebook Insights application to be upgraded in real-time and ended up being a godsend for individuals that desired to find the absolute finest approaches to entice and hold the attention of individuals.
Oreo kicked off the year with a brilliant, impromptu online ad during the Super Bowl, the success of which inspired countless other real-time marketing campaigns, many of which fell short Tech companies like Samsung and Google aired clever commercials...