It’s no secret that Facebook’s organic reach is on the decline. You can’t read a social blog post or tutorial without hearing the issues of organic reach plummeting. Facebook post reach is as low as 2% for large brands.
Instagram might offer plenty of interesting snippets and glimpses into people’s lives, but it’s not always easy to get a sense of the full picture. With the help of JWT Canada, Mazda decided to try something new. Instead of snapping boring shots of car specs, Mazda posted images and videos over the course of four months that followed one of their cars on an epic adventure. Turning the social feed into an interactive road trip, “Long Drive Home” helped grow Mazda Canada’s Instagram following by more than 300% by the time it was over.
When companies rethink how they can use a social platform like Instagram in a new and creative ways the benefits can be huge.
Instagram has made a small but significant change to its app that makes photo and video discovery a more personal experience.
The company has tweaked the algorithm that determines what posts appear under the app's Explore tab — so that the tab displays photos and videos specifically suggested for each user. Previously, the Explore section only displayed posts that were popular among all Instagram users.
Creating a social media marketing strategy is a must in order to have an effective social media campaign. Social media marketing should be merged with your traditional marketing efforts, however, a separate marketing plan should be in place to document content strategies and guidelines, short-term and long-terms goals as well as how to specifically measure all social media efforts.
Here are 5 tips to help you create an effective social media marketing strategy:
Does your business need more leads?
Are you participating in LinkedIn groups?
LinkedIn groups are the easiest way to generate leads.
In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects.
Why LinkedIn Groups?
Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. What started as a basic “careers” website with 4500 users is now a global B2B lead generation and networking phenomenon with almost 300 million members.
Want more traffic to your website?
What if you could double the click-through rates of your social media updates?
Extra traffic from Facebook, LinkedIn andTwitter would be nice, right?
In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.
Why Driving Traffic Matters
Your website is the hub of your online marketing efforts. It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signups and purchases.
You’re getting no blog comments, you’re becoming disillusioned, you’re about to to give up…
But there is a way forward.
Have I caught your attention? I hope so because comments are so important.
Over 90% of everyone that visits your site is going to be a lurker who will never comment, get over it!!
Your blog is part of your social media community and you want community involvement. Encouraging and promoting comments on your blog will lead to a stronger community with more support for your content.
But it’s not that easy. And it’s like the chicken and the egg scenario! You get more comments when you have comments in place already.
So how do you kick off these comments and ensure your blog doesn’t look like a ghost town!
Here are 7 amazingly simple ways to get more blog comments.
If you are feeling like you are drowning in content, it’s because you are! The world’s information is currently doubling every two years, giving us access to more data, facts and stories than ever before. And, thanks to our smartphones, tablets and the Internet, we are constantly receiving, analyzing, sharing and creating even more information. But, as content marketers, how do we ensure that our content can break through this sea of information? We can by embracing visual content.
Why create visual content? Visuals aid in decision-making and are more persuasive and make a better, longer overall impression than simple text. Consider these facts:
When starting a company, there are many decisions you have to make surrounding your business plan, employees and finances – but what about your brand?
Yeah, branding involves logos, slogans and graphics, but it’s much more. Branding plays a part in your entire customer experience; in-store, online and the way customers perceive your company on a day to day basis. Good brands don’t just happen, they are created through thought out and strategic planning so it’s extremely important to be aware of the brand experience your company is providing.
To show you how powerful brands are, let’s play a little game. Can you name the companies who have these slogans?
Anything you tweet can and will be used against you in a court of law. At least, that’s what a new study proposes.
As Business Insider reports, researchers from the University of Virginia discovered that tweets can be used to predict certain types of crimes.
By analysing geo-located tweets, these researchers found that tweet were useful in predicting between 19 to 25 different types of crimes, including stalking, theft and assault.
Lead researcher, Matthew Gerber, says that people aren’t necessarily tweeting about crimes directly. Instead, they’re tweeting about environmental factors that could lead to a crime – such as a large group of people tweeting about getting drunk, a situation that could lead to crime.
By exploring geo-tagged tweets from Chicago neighborhoods and comparing these to the city’s crime database, the researchers were able to predict crime in the future. As the study explains:
One artist turned Facebook's facial recognition code into a series of "Eternal Portraits."
DeepFace, Facebook’s facial recognition software, is now 97.35% accurate and “closely approaching human-level performance,” according to a new paperpublished by the social network’s AI research team. On the surface that level of reliability feels impressive, but for all its accuracy, what exactly does Facebook see when it looks at you?
Using Facebook’s proprietary data (in 2013 there was a short time when users could download their facial recognition template — users can no longer download this data), Brian House, a media artist and teacher at the Rhode Island School of Design, and student Jason Rabie took their own raw data as well as their friends’ and isolated the unique facial recognition templates for a series they call “Eternal Portraits.” Here’s how House describes the project:
You’re competing against hundreds or thousands of competitors. They’re armed with sophisticated tools, armies of contractors, and great ideas. So you need to make sure you have the advantage in market knowledge. Knowing more about what your users need and how they interact with your products and posts help you get the edge — an edge that could be the difference between winning and losing. Here are four tools that will help you.
Business owners understand that customer service is an important aspect of building repeat and referral business. But some beliefs and ideas around customer service may actually hurt business. Here are some common customer service beliefs you should rethink.
There are plenty of great free business monitoring tools out there for small businesses, however, at some point you will find yourself needing a few more features than the free ones can offer.
You generate all the social media traffic you want to ensure that you convert some of it.
Here are three of my favorite, low-priced tools. They’ve all done wonders for my business when it comes to keeping track of existing users and finding new ones.
Twitter has been under fire for a decline in user numbers. The recent design changes, introduction ofnew ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Looks like all this isn’t enough, since a new research provides an update on the size of an ongoing problem: getting people to tweet.
Whether you’re linking to your latest blog article on Facebook or posting your latest thought on Twitter, it’s clear that you’re sharing with others. And, while it’s easy for you to compose tweets and status updates, it’s more difficult to craft social media postings that have the potential to be shared and re-shared. Below are six of many ways that you can promote your work online in order to reach a bigger audience.
Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own. You can still utilize the services from other companies, but this blog is going to help you learn several nifty ways to market your content without breaking your bank account.