Graphic designers need to keep up on the latest trends and sometimes create their own to stand out to the public and surpass other designs. Here you can find out the newest trends for 2013.
In the consulting and advisory side of our business, we’re honored to work relatively frequently with businesses both large and small. These days, because of the rapid growth of content marketing, the businesses we work with are, in many cases, actually reinventing an existing content marketing strategy. And sometimes in these instances, the business case for reinvention starts from a point of disadvantage because there is usually some level of skepticism that has been built up.
The result is a bit of a catch-22: It’s hard to throw out the existing approach, because, well… we worked so hard on it. And what’s to say that a reinvented one will actually work better? So, the business just tries to incrementally chase improvement to make the most out of what they have to work with.
Seth Godin wrote a wonderful post on reinvention a couple of years ago, which I happened to have re-read over the holiday weekend. In that post, Seth says:
“If you define success as getting closer and closer to a mythical perfection, an agreed upon standard, it’s extremely difficult to become remarkable, particularly if the field is competitive. Can’t get rounder than round.”
This really struck me, because it’s where I see so many digital marketing strategies falling short these days: They are stuck working off an old content map, trying to make more out of the “less” that they have.
Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience.
This is a great list of useful cheatsheets for people who want to benefit more from social media marketing.
These 35 cheatsheets cover tips for Facebook, Twitter, Google+ and Pinterest, so you can better understand how to market via social media and how to design pages and content for optimum exposure.
Many expert domainers have discussed how blogging will provide an avenue for your website URL to see better visibility in search engines, and how creating editorial calendars would help your website grow towards ‘expert status.’ To break down your marketing strategy even further, we’d like to help your website URL realize some other areas where improvements could help elevate your website URL pastexpert mode, and well into champion status.
Without further ado, let’s unravel the keys to a successful website marketing plan, and how your beginning months of 2014 could highly benefit your content strategy simply by amplifying your current strategy with infectious energy.
The philosophy is if you’re able to bring users to your site when they have a question and you’re able to provide the answer they need, then the doors of advertising open and you’re rolling in cash.
Acquire Internet domination…that is precisely what Facebook is attempting to do with their recently-unveiled Graph Search.
In June, Facebook announced that status updates could include "clickable" hashtags. Users have been sticking hashtags on Facebook posts for years, but since they weren't clickable, they were sort of insider jokes for their friends and fans. But they've been a popular way for users to track conversations and topics on Twitter, Instagram and Google+ and since social networks often steal popular features from competitors, it wasn't a big surprise to see them make their way to Facebook.
Big brands have been experimenting with hashtags, though we haven't exactly seen a flood of them. Within a month of being able to post clickable hashtags, more than half of the top 100 brands on Facebook had used at least one hashtag in a post, according to analytics company Simply Measured. Simply Measured recently published data that looks at how often some top brands used hashtags on Facebook during those first few weeks:
There are still people that argue for a wait and see strategy before using Google Plus. They will often point to lower numbers of people using Google Plus. These people fundamentally misunderstand the nature of Google Plus and the way it can improve your SEO results, even if none of your clients actually use Google Plus itself.
Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of providing brand value. These simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer, such as downloading your white paper, following you on Twitter, registering for your webinar, or sharing your content with a friend or colleague.
Single-cup brew coffee sales continued their massive growth last year, with dollar sales increasing 82%, to more than $1.8 billion, from $1 billion in 2011, according to a new report on this coffee segment from Packaged Facts.
Packaged Facts projects that single-serve sales will show a compound annual growth rate of 28% to 29% between 2012 and 2016, to reach $5 billion by 2016.
Smart personal branding can help you communicate your unique value proposition and enable you to become a thought leader both within and outside your company.
What is a personal brand and why is it important
Personal brand can be defined as the total experience of someone having a relationship with who you are and what you represent as a leader. It’s like a personal trademark that informs and guides how you conduct yourself in order to deliver the “experience of you”.
Your personal brand should represent the value you are able to consistently deliver to those whom you are serving. It is not about self-promotion, but instead built on the value you deliver to others in your leadership role.
Invariably when we talk about social media networks, the question arises: How should I manage my social media networks between my professional and personal connections? Do I use one profile for all social media networks? Or should I use separate personal and professional profiles (such as distinct pages in Facebook for your company versus your personal posts)? Or should I use separate social networking services for different purposes (such as LinkedIn for professional contacts and Facebook for personal use)?
While there are pros and cons to each approach, the real dilemma is this: How do I maximize the value of all my networks? How do I remain true to my personal and company brands (which are often melded together)? And how do I integrate these complexities into my already over-full communications networks?
Are you looking for creative ideas to help launch your next product (or company)? Want some actionable tips to employ social media in your next launch? If so, keep reading as I explore nine ways we used social media to help launch a new project.
To promote your startup, you want to develop an email list of targeted customers and craft subject lines that people will want to click on. But no matter how hard you try to entice customers with new products, discounts and other information, some of the people receiving your emails will inevitably choose to opt out.