A picture or video can speak 1000 words. Design an interactive presentation with touch screen software to stay ahead of the curve.
Twitter has apologized for using fake tweets attributed to real users to push a new advertising product earlier this week.
The company announced on Tuesday that its "Amplify" product allowing media brands and advertisers to re-promote TV spots on the microblogging network is now available to all advertisers after a short beta phase.
In a blog post announcing the news and hyping the product, Twitter showcased tweets lauding TV ads as an example of how brands can monitor consumer conversation about their broadcast spots.
Intellectual property accounts for quite a bit when it comes to the economy. Did you know intellectual property accounts for 20% of US GDP and 40% of US economic growth? Bet you didn’t. This infographic helps you understand intellectual property and also gives you an idea as to how intellectual your property really is.
When it comes to running a business, there are just too many hurdles. There’s a reason why not everyone is cut out to be an entrepreneur because of the stress it involves. If you are planning on starting your own business, there are a few things that you need to take into consideration before jumping on board. This infographic highlights some of the things that needs to be taken into account and is very aptly titled the life suckers of small business.
YouTube is huge! Wait, you already knew that. Some of the stats related to YouTube are mind boggling though. For example: one billion unique users visit the site each month and four billion hours of videos are watched each month. One thing that YouTube has done the most is help people gain exposure. If you do things right, you can be famous. Maybe for a short period of time but 5 minute fame is worth more than none, right? Anyways, have a look at this infographic to learn all about YouTube while you prepare for your internet stardom!
Have you ever marveled at a brand that engages its Facebook fans, Twitter followers, and YouTube subscribers in friendly conversation while delivering remarkable, relevant social media content? In contrast, have you ever received an email from that very same brand that’s so aggressively bland it could only have been built by an intern or a spam bot?
How did email content become a forgotten marketing channel when it has higher click-through rates, conversion rates, and ROI than any other channel? And not only was email the most popular online activity of 2012, but it’s also the channel through which a staggering 77 percent of consumers prefer to receive permission-based marketing communications.
Over a 30-day period, ShareThis monitored more than six billion desktop and mobile social signals, comparing the nuances between sharing behaviour on both platforms. And the results? The iPhone is the most social of all devices, and mobile sharing is dominated by Facebook, Twitter and Pinterest.
Well, to be honest, it’s dominated by Facebook, which accounts for a heady 60 percent of sharing on mobile. Twitter rates second for mobile shares, and Pinterest is nearly three times more represented on mobile than desktop.
Today, around the world more people have mobile phone subscriptions than have access to electricity and safe drinkable water. Today, almost a third of the world's population uses the internet (a 528.1% growth since 2000!
So what are we doing with all the time we spend online, and how do we know all that time is being spent in useful ways?
For many of us, the internet is among the first things we experience after we wake; in fact, 75% of users are online before 9 a.m. Over 75% of people in the US own a laptop, 53% a smart phone, and 31% a tablet. Email is the most common action performed by people on their laptops, while search is the top action for mobile phone and tablet users. 72% of people like to play games on their tablets while 70% use their mobile phones for social media. Where do we use these devices? 72% of people use their mobile phones while traveling, and 64% use them in restaurants and coffee shops. As for tablets, 88% of people use their devices in the living room, 79% in the bedroom.
Find more statistics and data at the infographic or article link.
Pointing out how poorly you pay your own employees is a crisis management faux pas.
So, you set out to create a website, accessible to the public, aimed at helping your employees budget. You have hopes of helping them out, but let’s be real here, you’re also looking to grab you some good PR in the process. Once you get started, however, you realize that there is no way a typical employee at your organization makes enough to live on, even with a second job, and leaving out minor expenses like food, water, and clothing…because those are luxury items, right?
Most of us would scrap the project on the spot, but not McDonald’s! The company, which has already run into a few stumbling blocks while getting acquainted with how the modern web works, must not have thought it was a problem because they went live. As could be expected, the company took a beating in the media, largely as result of the buzz generated following video, from the activists at Low Pay is Not Okay:
Something is a bit off. At several recent conferences it was hard to walk a few steps without having a conversation around some aspect of mobile. And they often came down to the same three issues: change, channels and approach. While these are important, it's strange we rarely touched on what I believe is the most important component of the mobile experience: the customer.
Let’s take a step back and consider how the collective customer experiences we deliver are being perceived across all channels. Since a real customer journey is not linear, but instead involves many touch points, thinking about mobile as a single effort or experience is very misleading. Yet often this happens when we find ourselves driving a specific campaign, product launch or become bogged down with the details and methods behind our mobile projects.
For the B2B salesperson, the study’s call to action is profound: Ushering salespeople from the old world into the social world.
Here are five nuggets illustrated in our infographic below:
Linkedin, Twitter, Facebook, Foursquare, Google Plus, a blog, etc. are no longer nice to haves, they are salesperson must haves.
Do you feel like a hamster spinning on a wheel when it comes to your social media updates? You’re just going round and round from one social program to the next. While you’re liking this and posting that, you’re wondering why no one is clicking on your links, contacting you for an appointment or buying your stuff.
If that’s what your day looks like then you’re filling your time with a lot of activity and not much productivity. Spending your time within the social networks is always a good thing for your company. You want your customers to know that you’re out there to connect with them in the interwebs, but that’s not going to make you your next big sale.
As professionals and job seekers, it’s easy to get caught up in the day-to-day chaos of balancing work, personal lives, or job searching. But when life and careers get too busy, it’s easy to let your personal brand slip away into thin air. Before you know it, you’ve lost nearly fifty followers on Twitter and no one is reading or commenting on your blog.
If you’re worried about your personal brand disappearing, it’s important to understand the warning signs before it disappears completely. Your personal brand is a very sensitive tool for your career, so when you don’t give it the attention it needs, it’s going to disappear before your eyes!
If your personal brand is on the verge of disappearing or no longer exists, here are five signs to explain the source of your problem:
posted by Jeff Dunn
"If you’re a blogger or love to share your thoughts online in another fashion, these visual guides are perfect for you. They’re all a bunch of popular infographics that offer a boatload of tips, tricks, and ideas on how to actually not go crazy while blogging. All good things. So these various infographics, charts, and visual guides should help you turn yourself into a better blogger in no time.
"I’ve personally learned quite a few time-saving techniques and mind-saving methods using these infographics so I hope you learn a bit as well! If you have some other tips for becoming an all-star blogger, then feel free to share them down in the comments of this, well, blog!"
In June, Facebook made hashtags live on the site, borrowing a page from Twitter’s playbook. However, analytics firm Simply Measured noted that adoption has been slow for brands, finding that 20 percent of posts from the Interbrand 100 (a list of the top 100 brands in the world) have incorporated hashtags on Facebook, but there has been no measurable effect.
Simply Measured found that 98 percent of the top brands (such as Coca-Cola, McDonald’s and IBM) have a presence on Facebook. Apple and Morgan Stanley are the two companies on the Interbrand 100 list without a dedicated, company-managed Facebook page.
Photography is now inarguably an integral part of the mobile industry. It’s one of the key considerations many prospective smartphone and tablet buyers make before going through the purchase process, and as well as the work of vendors in continually bolstering the camera hardware for a better overall performance, app developers have tried very hard to improve the software experience for the end user. One of the Galaxy S4′s many exclusive features was its ability to snap images almost simultaneously using the front and rear snappers, aptly named Dual Shot, and now, the aptly named Frontback app offers a similar service to those on iOS.
As the story continues to unfold, Twitter shows no signs of losing interest in even the remotest of details about the first child of the Duke and Duchess of Cambridge, and, certainly in the UK at least, one study has suggested that this might be the biggest news story in the micro-blogging social network’s history.
Data from YouGov has revealed that almost nine in ten (88 percent) of Twitter users in the UK read about the royal baby in their Twitter feeds, beating out previous news events such as the death of Margaret Thatcher (85.5%), and Andy Murray winning Wimbledon (85.4%)
If you don't follow Brian Solis you should if only for great lines like this:
"In a connected economy where information becomes a powerful currency, social data will only help you benchmark where you are to help visualize where you could be."
Indeed social provides one of the most valuable and alive benchmarks any marketer could hope for, but social media marketing's giving doesn't end there as the amazing array of charts and graphs generated by pivot team http://www.pivotcon.com/research_reports/SOS2013.pdf .
This deck is worth spending some serious time with as it is sure to influence your Internet marketing.
Practice empathy and improve your work and home life.
You may find this hard to believe, but I’ve never once in my life met a person whose goal it was to purposefully create a terrible user experience. Granted, that may have been the occasional outcome of some efforts, but I’m positive that was not the intention.
What these people may have been unintentionally leaving out was empathy. And ditching personal empathy is something that anyone who works with more than one person on a design project is susceptible to.
To be clear, this is not about the empathic design process; it’s about plain old empathy.