Marketing on Facebook is difficult. On average, social conversion rates are 0.71 percent, while email conversions are around 3.19 percent. It’s not uncommon for marketers, both new and old school, to claim that you just can’t use Facebook to make money, or at least that it isn’t worth the effort.
Here’s the problem. People are getting fussy about their email addresses. A growing percentage of the population won’t even use email to communicate with family, let alone you, yet they’ll be fine with liking you on Facebook. It’s a looser commitment, yes, but it’s better than nothing, and if you leverage it properly, it’s a powerful way to grow.
Needless to say, most Facebook marketing strategies are lacking, and it’s never entirely obvious why. That’s why I’ve decided to share three insights your Facebook strategy is most likely missing (and feel free to give yourself a pat on the back if they aren’t).