What’s one key difference between companies that are successful with SEO and those that aren’t?
Remember when business blogging was really big? You know, 2007-ish, before Twitter, Facebook, Pinterest and Instagram came and stole all that consumer attention span.
The death of Google Reader may just be one more signal that blogging is passe, at least as a marketing tool for commercial products.
Only 25% of the 85 retail blogs we tracked in 2007 are still actively updated today. That’s a 75% abandonment rate.
So if blogging’s dead, what content marketing opportunities remain for ecommerce?
Do you want to share short visual stories with your fans? Have you experimented with Instagram video? They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!
Marketing is a team effort, and everyone in the company should be involved in it. In this day and age, it is not really that hard to make a profit. As long as you have the best sales teams working for you, then it would be all right. The problem starts when the team gets too complacent with their success. The worst that can happen would be them learning some bad behaviors, basically those we consider as big business sins. But what kind of mistake could they possibly make? Heaps, to tell you the truth. Still, to simplify matters, you only need to be wary of at least seven really serious marketing sins:
Appointment setting is serious work. That is why you need your people to be at their best when they are at it. But the fact exists that some companies may have a hard time doing so. For these firms, their marketing team’s ability to generate qualified sales leads or B2B leads prospects may not be optimal. In cases like these, a little in-depth analysis of things might be in order. Believe or not, poor sales performance can be caused by things as simple as:
Search And Social Meets Content And Influence
On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.
Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.
Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.
One of the most exciting characteristics of content marketing strategy is also one of its biggest challenges: It’s always evolving, and often at breakneck speed. New platforms and channels launch practically every day. New data produces new insights, which in turn spur the development of new tools and technologies for more effective content creation and delivery.
In response to all of this constant change, content marketers are always on the lookout for new ways to keep their brands ahead of the curve. To help them prepare, CMI asked a few of the experts who will be presenting at this year’s Content Marketing World to share their answers to the question, “What techniques and tactics are you seeing content marketers use now that weren’t being used two or three years ago? Why do you think this change has occurred?”
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.
Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/
(Unearted by Andres Taborga)
Whether you’re curating content on your blog, email newsletter, or elsewhere, calls to action (also called CTAs) can help galvanize readers to take the action you want. These could include sharing the content with a friend, leaving a comment, following you on Twitter, or signing up for your next webinar.
Without a clear call to action, readers won’t know what to do next, so they’ll often click over to another article and forget all about your content, however brilliant it might have been. Calls to action are often (but not always) placed at the bottom of a piece of content.
Whether it’s social media or a website, users and followers respond to great design. We’re always hearing about how the placement of a button increases conversion rates or how an Infographic increases subscribers for a blog.
Visual marketing is here to stay but are you up to the challenge?
Fear not, marketers! Not everyone is a designer but with this handy list of tools you’ll be able to create brilliantly designed campaigns in no time.
This article lists some great tools/sites to help you with your online marketing.
I think everyone's looking at Instagram's new videos the wrong way.
What will make Instagram successful in video isn't some specific product. Rather, it's the way Instagram videos play well on Facebook.
The Featured Presentation
Everyone's comparing Instagram to Twitter's Vine app. Both allow users to take short video clips. And so it's easy to tick off a list of explicit product features—max video length, stabilization, filters, and so on—without considering which ones people will really use.