Last month, Twitter quietly rolled out a new feature to give users the choice to receive private messages from any of their followers, but that option has now been removed.
Social media participation is a necessary part of an integrated marketing mix. Customers and prospects look for reviews and online activity before making purchase decisions. Joining the right networks can expand marketing reach and introduce your brand to new people. Social network site loyalty often follows when an active social hub generates leads and revenue. Becoming loyal to a platform is risky business because things change.
Social media is a great tool for brands to engage in influencer marketing. Developing a relationship with these individuals is not as difficult as it seems. Twitter is the most effective platform to engage with influential people in your industry.
The holidays are still weeks away, but you already know what you want this year: a social campaign that takes brand buzz to a full roar.
For a huge impact, think hashtags. Because hashtags are a common feature across all social networks, you can use them to unify cross-network promotions. And campaigns that prompt participation from multiple networks rack up shares and submissions.
Here are three reasons why you’ll want to run cross-network hashtag campaigns this season.
Suddenly domain names are in the news a bit lately. Yahoo! listed more than 100 domain names for auction at Sedo and URLs such as sandwich.com and av.com are up for grabs. Meanwhile over atHeritage Auctions, the auction house is entering into the domain sale business with an inaugural sale auctioning off names to the highest bidder. Mutualfunds.com has already received a bid of $1,000,000. It seems like the dot com boom is back where all you need to start a business is a url and a dream.
Google Earth already lets viewers travel virtually to places around the world, but a new feature could change the way users tell stories about their own real-life travels
Tour Builder, still in its beta phase, allows users to weave narratives through photos, videos, text and Google Earth. Originally created as a way for U.S. military veterans to tell their stories, the tool, which only requires a Googleaccount and the Google Earth desktop plug-in for Mac OS X or Windows, is now available for everyone.
Eight months after Believe.in launched in the UK, the company has announced that it’s now taking its social fundraising platform international.
Simple, elegant and remarkably effective. Introducing full control over the most powerful tools available to charities. Integrate, customize and use Believe.in to dramatically boost awareness and donations today.
Blogging is not always a smooth ride as you are bound to face challenges and sometimes make mistakes.
While your blog can survive some mistakes and still stand (weaker or stronger), it may not survive some. There are some grievous mistakes that can kill and bury your blog even without your notice. This article is for every blogger out there, don’t think because you have been in blogging for long doesn’t mean you can’t make mistakes even without knowing but most especially for newbie bloggers so they can avoid mistakes that can kill their newly found passion even before it starts off properly.
Over the past decade, content (the almighty ruler of the marketing world) has groomed PR, advertising and social media professionals to bow down to its great powers. Over the last five years specifically, creative agencies that have implemented effective content strategies have expanded their clients’ kingdoms and the results have been bountiful. But just like any good ruler, content has had to change and evolve in order to fit the needs of the times. And today, we’re seeing a high demand for content marketing, content networks and social media plans more than ever. As we head into 2014, it’s no secret that many marketers are heavily relying on content marketing as a critical component for year planning.
So what is content marketing and how do creative services professionals use it? Simply put: content marketing is a technique that distributes relevant and informational content on behalf of a brand to attract target audiences and build credibility. Sounds simple enough right? Well, not so fast. In order to be effective in any type of marketing, the message must be engaging and result in customer action. To do this, content should be designed to keep exclusive audiences interested while communicating the brand’s core values. But first, lets talk about organizing a plan.
3 steps to take before embarking on a content marketing campaign:
Social Media Anxiety
Got to love social media. First social media has to prove it matters and isn't just a game then people worry about "doing it wrong". Yes there are "wrong" ways to create social media content...remember when we all started sharing exactly what was happening in the moment? Don't do that anymore.
Next we had the quote stage and now we seem to be getting the idea of how to surf social media. Some still have anxiety about jumping in or doing the wrong thing.
The half-life a tweet is hours. Remember you are in an ocean of content, so surf don't try to hold, compress or rule it. Here is another anti-anxiety pill for SMM. Look around, I've yet to follow or RT someone so brilliant I shouldn't be allowed in the same social space (lol). Yes they are out there, but I may never find them :).
Social media is the great level. What you can SEE and FEEL fast is we all have the same obsessions, fears, strengths, weaknesses, doubts and frustrations. Social shows our humanity in all its glory and aspirations.
Here is the other issue. If you are an Internet marketer, and who isn't these days, then social media anxiety can HURT. Don't let your "Sistine Chapel" perfectionism stop you from making social media mud pies. M
One of the biggest boons e-commerce provided to brands and customers alike was the use of their purchasing and browsing data to suggest items they ‘might be interested in’ or show things ‘people like them’ also purchased. For the first time, retailers could offer customers quasi-personalized recommendations without actually knowing them, without having a brick-and-mortar store of dedicated salespersons committed to establishing long-term client relationships.
Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy.
With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.
Here are some of the reasons why infographics are the perfect way to capture consumer attention:
Pinterest has added a new version that will be appealing to users in the Nordics. The interest-based social networking company announced that a localized version launched in the region and, thanks to the efforts of Pinners in Norway, Sweden, Denmark, and Finland, it was translated within a few weeks.
Almost nine in ten U.S. companies will use social media for marketing purposes in 2014, as brands look to channel even more budget into paid social advertising in the coming years.
In their Social Media Advertising: Seven Trends For 2014 report, eMarketer polled U.S. companies of 100 or more employees, and found that 88 percent plan to use social media for marketing in 2014.