Online content is the first step in communication with a large number of potential customers. So, bring in some online interaction with your target audience.
The holidays are right around the corner, people are starting to put up festive decorations and you are probably thinking about Christmas shopping already. Pretty soon the Christmas music is going to start playing as well (if it hasn’t already). You make all of these changes to your home during the holiday season, why wouldn’t you make similar ones to your Facebook page? Bring some holiday spirit, extra engagement and maybe even new customers to your business by making a few simple adjustments over the holidays.
Pinterest launched a new feature that could change the way small businesses and local businesses in particular can increase in-store traffic. But before I get into the nitty gritty of Pinterest for local businesses, I think it's important to note in order to be successful on Pinterest you must, must, must have images on your site. That's rule number one. Without images you're a bit like Wayne and Garth from Wayne's World…Not-worthy.
Developers worldwide are using Canada as a testing ground for apps before rolling them out to other markets.
This testing process might be common knowledge among app creators, but the typical mobile user may not realize an app he downloads today has undergone months of testing in Canada.
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"Canadians also tend to be very friendly and when asked, provide great feedback," Warin added.
Finding out where your website visitors are coming from is as foundational to the Internet as the link itself. But as marketers begin to invest more dollars into social media marketing and paid ads on various platforms, from Facebook to Twitter to StumbleUpon and more, the metrics to back up those investments become more powerful. Channel source tells marketers the volume of users coming from referrals, whether they're social, search or direct.
Let's look at the basics. Any analytics platform will include a section that tells you what channels, including social, search or other referrers, provided traffic to your website. There are two main takeaways: First, you may decide to optimize your presence on a social site if that channel already provides a healthy amount of traffic. Second, you may decide to put paid ads on a channel if the visitors from that channel are converting at a good rate.
Imagine that tomorrow, all of a sudden, Facebook is completely gone. Maybe someone wished upon a star, a competitor visited Vito Corleone on the day of his daughter’s wedding, or a group of scary hacktivists had enough of the privacy violations and somehow managed to permanently take Facebook offline. Whatever the cause of death, the infamous social platform is gone, and it isn’t coming back.
Customer retention is extremely important for all businesses, large and small, and many businesses focus all of their attention on attracting new customers and clients, simply forgetting about their existing ones as soon as the sale is made. This is not good business, but neither is it wise to only focus on keeping your existing customers happy. The key is to consider the needs of both. By maintaining high standards and excellent customer service provided to those who already use your products or services, you will achieve loyalty in the form of repeat business and positive word of mouth. You should combine this by trying different things to reach out to new customers, and this will provide your business with the best chance of continued success and lead to more custom and growth.
.Eyeing deeper control of our mobile devices, social networks are developing their own applications to capitalize on the mobile-messaging trend. Facebook, Google and Twitter are moved in part by greed—the notion that they can form an even deeper relationship with their users, to the exclusion of others—and fear, that someone else will do that before they can, and limit the reach of their social networks in our lives.
Creating viral content is a goal shared by many brands because it exponentially increases marketing reach at minimal cost. It isn’t a realistic goal because the whimsy of the general population creates viral messages. A better goal is to create videos that speak directly to customers and prospects. Good content and a little luck can turn marketing messages into customer centric viral videos that generate revenue.
There are three steps to creating customer centric videos. They are:
Due to its worldwide popularity and accessibility, individuals as well asbrands have been relying on it for a plethora of purposes such as job hunting, promoting their businesses, liaising with influencers, communicating with stakeholders, customer service, and so on.
For brands, it’s hard to devise a general strategy on “how to have a successful Twitter presence”, as it all depends on particular targets, expectations, and needs each business might have from the platform.
While Kickstarter doesn’t require videos, Kickstarter says that campaigns with a video succeed at a much higher rate (50% vs. 30%) and make more money. A great video could be the difference between getting your idea funded and changing the world or filing it away with your half-finished novel and SNL audition tape.
But how do you make a great video with no experience, no equipment and likely no real budget?
When Twitter recently made its highly anticipated debut as a publicly traded company, the micro-blogging website boasted a 72% first-day gain that pushed its value up to $25 billion. The initial success of Twitter’s IPO provoked a buzz among journalists, industry analysts and the general public about how the company will deploy its new capital.
The seven-year-old company currently has 230 million users around the globe, and predictions about how it will continue to fuel its growth have been all across the board. One particularly interesting factor in determining its direction is seeing how it compares to competitors in the mobile application space, which is an increasingly competitive landscape.