Infographic on Business sales with help of Social Media in getting sales for business with startup business checklist with Facebook, LinkedIn, Twitter, Pinterest
As a company, you want to create memorable experiences across every customer touchpoint. The emails you send are a key touchpoint. Too many emails and the customer will get annoyed with your company and file you as spam. Poorly designed emails won’t reflect well on your company and the products you offer. And with more people viewing their emails on mobile, it’s imperative that your mobile emails look flawless across multiple devices.
Whether it's personal or organizational stories, the techniques to find and tell your story are similar. Read the full article to find out more about these 15 techniques to beef up your storytelling skills:
The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.
Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.
The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...
Read the Curagami Story and worry less :). M
You gotta read this, Marty's done it again!!!
Do you want to create blog posts people can’t help but share?
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you.
In this article you’ll discover four ways to find the ideas your fans want to discuss and share.
Do you want a higher return on your social media marketing efforts?
Are you simply covering the basics in your daily marketing routine?
You can build on your current social media tactics to make them work better for you.
This article shares 4 tactics to get better results from social media without working harder.
Have you ever walked into a coffee shop and felt like you entered a modern day Twilight Zone episode where man is a mere puppet controlled by machines?
Comic by The Joy of Tech
Research, strategy, writing, monitoring, measurement, more writing…the content marketing to-do list never ends!
With the amount of published content expanding daily, how is one to keep up with the demand?
Unfortunately, it can become easy to lose your content focus if you lack a schedule and editorial calendar to enforce it.
Simply put: Consistent production = Higher productivity.
The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates.
When it comes to tv advertising, there is always one ad you know by heart and even find yourself mimicking the tv when it comes on. This is when you know you have seen this advert too many times and in most cases, it starts to annoy you and you would never consider purchasing this product.
The same thing will happen on social media so it is crucial for your business that you follow the below guide so that you don’t make the mistake companies make when advertising on tv.
The best place to start is finding a balance between listening and sharing. You want to be sharing informative pieces of information on a regular basis but you don’t want to risk annoying your followers so where is your happy medium?
Automated scheduling app; Buffer shared their social media automation plan which included posting on Twitter 14 times per day, Facebook and Google+ twice a day and LinkedIn once a day. The reason I have shared these statistics is to show you how a huge, American business use social media. This is something that as a small business, you should NOT try to achieve.
Fluffy felines and fast cars are more likely to tickle UK viewers’ attention spans, with 61%staying tuned until the end of the clip, according to new figures.
Research from Coull based itself on the data from 12m video plays during May, also finding that humans featuring in videos retained attention, as well as blogs (52%) with travel and events also scoring well (51%).
Videos with a sports theme seem to hold attention for around three quarters of videos before dipping to 62% half way and falling to less than half (43%) by the end.
These days, if you want to build an avid following for your brand, it’s not enough to simply be a leader. You’ve got to be a thought leader — the kind whose every tweet, blog post, and YouTube video is instantly shared across the Internet, or at least within your niche. Businesses that demonstrate clear expertise constantly gain new exposure and organically attract highly respected partners, amongst a number of other benefits, too.
One thing, however, that many businesses tend to miss in their thought leadership campaigns is organization. They’ll do a great job of producing all of those videos, guides and blog posts, but there won’t be a clear place that current and potential customers can return to when they want to dig even deeper into the subject area, and they may even have trouble locating old materials they enjoyed previously.
There's more to writing than writing. This is the deck from my 2014 talk at the Web Conference at Penn State. It describes the importance of the "workflow" mindset for approaching your writing, a framework for analyzing your workflows and choosing appropriate tools, and a number of tool recommendations for each section.
Time is the SEO’s perennial dilemma. There are so many things you could do, but so few things you actually have time to do. The two broadest categories of an SEO’s task are technical SEO, also known as conventional SEO, and content marketing. But what should you invest most of your time in? With a limited amount of time, where do you spend it?
To put the question more starkly, which one has a better ROI?
There’s no question about it — SEO and content marketing are both valuable. If your business depends on web traffic for any part of its continuation, technical SEO and content marketing are both critical.
Are you looking to increase you subscribers base on YouTube? Have you curated a series of videos for a target customer audience? YouTube annotations allow brands can create more engaging and interactive videos. Whether it’s a YouTube channel link, or a request to share, annotations help brands add clear calls to action to their video content. In this post, we’ll walk you through the different types of YouTube annotations available and provide a step-by-step guide on how to enhance your YouTube videos.
Social media is a great way to promote your brand, expand your reach, and increase followers who will hopefully become customers. However, it can also create trouble when not used correctly. One mistake on Facebook, Twitter, Pinterest, or Google+, and your brand is suddenly dealing with a serious reputation issue.
Since we don’t want you to experience that migraine-inducing nightmare, here are 30 things you should avoid doing on social media:
According to Facebook’s director of small business, Dan Levy, the company currently has 30 million small businesses with active fan pages on their social networking website. That number is up by 25 million from last year, when Facebook first started counting SMBs with their current definition.
Levy detailed this information during a press Q&A at Facebook Fit, a small business based event.
He went on to say that Facebook has, in recent months, been “really trying to pivot to be more proactive” – meaning that rather than just reviewing and approving ads, the company is making more of an effort to work more closely with SMBs, making sure they have information they need. He called the process “an evolution”.
Does your brain hurt from coming up with new ideas for your blog? Whether you are the writer and idea starter or you assign topics to other people, coming up with topics every day or sometimes several topics per day can drain the most creative of spirits.
In The Artist’s Way, a guide to freeing your creativity, author Julia Cameron refers to that drained feeling as the “creative well” being empty. There are a number of things you can do to refill your well, and we talk about them in 10 Ways to Overcome Writer’s Block When Blogging, but one of the easiest ways to come up with ideas when you don’t think you have anything left to give is to use idea starters.