You’ve got your content together. You’ve got your branding elements. You’ve got your essential components.Now, how do you organize everything on a B2B website? How should content be laid out to give visitors the information they want?
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this. What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
If you're doing inbound marketing, you're probably maniacal about measuring your success. You've got to grow a business after all ... and you can't just hit "publish" on a social media update and hope that it somehow brings you traffic. You've got to investigate the numbers that matter so you can fine-tune your efforts and get the most bang for your marketing buck. And you've got to see examples of companies already hitting those numbers so you can what success looks like.
“I want more Twitter followers!”
Does your Twitter goal sound something like this?
Or maybe it’s “I want to be more influential on Twitter,” or “I want to sell stuff via Twitter.”
If you’re having trouble achieving your goals, and if they sound something like the examples above, there’s a reason: your goals are hazy. They’re only half-defined. And although you might think that “more followers” is a pretty OK goal, it’s not.
App developers are always dreaming up innovative ways to take advantage of the improving technologies at their disposal, and RoomScan, over at the iOS App Store, is quite unlike anything we've previously stumbled across.
“Let’s test button color today. It has been so long since we changed it.”
Wait! Testing random ideas that are not based on well-thought out hypotheses can waste your time, money, and website traffic. To develop a successful test hypothesis, you need to find problems/concerns that your customers struggle with when they are completing the conversion goal of your website.
So, let’s get into some powerful research methods to discover what’s keeping your visitors from turning into customers, and how you can use those points of friction to formulate viable hypotheses (theories) to test.
This is an in-depth article about A/B testing including usability testing, asking the right questions within a page and the use of heat maps to get it inside view of the visitors actions on your page.
Content curation is something that spurs quite a few debates over the web, and its not even about its usefulness or effectiveness – most people agree that content curation can be valuable, but there seems to be some discrepancies about its very definition! Yes, that's what Internet guys fight about; its nature.
This article covers the use of content creation and why it should be a part of your content marketing strategy.
Infographics should be a part of any great content marketing strategy because they make complex information easy to digest and are shared widely online with ease. That said, they differ from traditional forms of content in that there are many ways to repurpose a single static infographic to further engage your audience and continue benefitting from your hard work. Below are 5 ways to rinse, reuse and recycle a successful infographic campaign:
Social media permeates everything we do, so it's no surprise that it's also changing the way we consume news.
A new study from Pew Research shows that out of the 64% of American adults who use Facebook, nearly half (30%) use the social network to keep up with news.
On YouTube, 10% of U.S. adults use the video platform to get news, while only 8% look for news on Twitter.
We are all starting to understand the importance of social sharing.
Scoop.it rescoops is sharing in overdrive!
When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.
Rescoop, add insight and grow your community!
Instagram usage surged almost 35 percent in the U.S. alone in 2013, and the platform now rivals Twitter for monthly active users (MAUs), with more than 40 million people in the States expected to use Instagram this year, compared to Twitter’s 43.2 million, reports eMarketer.
But where it gets really interesting is amongst mobile users. Instagram, of course, is a wholly mobile platform, and it’s 40.5 million mobile MAUs trumps Twitter’s 37.3 million. And going forward, eMarketer expects Instagram to maintain this lead, reaching 50 million mobile MAUs in 2016, compared to Twitter’s 47.7 million.
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).