Google has quietly rolled out yet another feature of its Google+ social network, letting users initiate hangouts to watch videos together from YouTube.
They implemented a new social strategy that included Facebook commenting and a higher emphasis on the blog section of their site that has seen their readers more engaged, and their visits increase at a time when other, larger, rivals are seeing a decline in traffic levels. In March this year they saw 160 million uniques to the site, compared to 189 million in May. And this compares with their year on year increase of 5%, when the New York Times saw a decrease of 18.8%. So what’s their secret sauce and what can we learn from it?
Do you read every single “Terms of Service” you come across before clicking “I Agree” to? If you’re anything like me, the answer is no. In fact, I’ve agreed to hundreds since I first started using AOL 14 years ago, but I haven’t read one. Should we be more careful?
More than a third of new online ad spending this year will come from the two industries.
The US online ad market is on a sharp trajectory this year, eMarketer estimates, with spending set to increase 20.2% to $31.3 billion. And based on an updated industry breakdown, retail and consumer packaged goods (CPG) will account for the largest shares of new spending.
Are you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers?
The good news is that mobile marketing is not all that complex.
Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business.
Because of the real-time nature of the newsfeed and other factors like the Facebook EdgeRank algorithm, email remains the best way to get your message heard. However, social media is certainly the best way to get your message to spread. So why not leverage the strengths of both channels?
Google+ has added its first 16 games. The good news for developers is that Google is only taking a 5 percent commission, compared to Facebook's 30 percent. Not to be outdone, however, Facebook is adding numerous new game features.
Only one month after its launch, the Google+ project has gained tremendous momentum and praise, and it's already forecast to become the second most popular social networking site in the US by mid-2012, according to a study by YouGov.
Plus Surging to Second Place
According to a survey conducted from July 29 to August 2, roughly one month after Google+ first launched, 13% of US adult Internet users have already signed up for a Google+ account and another 9% (roughly 16 million online adults) plan to do so in the next year, amounting to 22% market penetration by mid-2012.