I’m fascinated by this infographic. Why do Fortune 500 companies pay more attention to a platform that only 20% of Internet users participate on?
Copywriting and content marketing aren’t synonymous with one another, but they’re often used in the same context, which makes the terms highly confusing.
Content marketing refers to writing content with a marketing purpose. It is commonly used in blogs, articles, videos and white papers.
Copywriting, on the other hand, is written to the reader to make them take action. Whether it’s buying a product, following a company’s social media profile or visiting the store, the purpose is to generate action. Copywriting is used for landing pages, direct mail campaigns, sales pages, and infomercials.
Traditionally content marketing and copywriting were two different tasks, that was until Internet marketers got savvy and realized the two should be part of the same group. Today content marketing and copywriting should be done together.
“One of the dangers of posting on Facebook and other social media sites is that posts can be taken the wrong way, which is exactly what seems to have happened to Maria Kang, a 32-year-old mother of three and fitness competitor. Kang posted a photo of herself in a workout bra and shorts, with her three kids, showing off her toned body, with the caption, “What’s your excuse?” However, rather than seeing it as motivational, many Facebook users lashed out at Kang.”
Read more: http://bit.ly/17t5AMw
It’s the most anticipated tech IPO since Facebook, which is set to make Twitter‘s founders millionaires a couple of times over and help the social media site raise a reported US$1-billion. It’s picked out the symbol it’ll be trading under (the vowel-free TWTR) and opted to be listed on the New York Stock Exchange — but that’s not the only interesting update to its filing with the SEC. Twitter has also gained users, seriously increased its revenue… and made more of a loss.
Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.
Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.
Have you tried Twitter? You probably have. But are you happy with your results? If not, the tips in this post will help you improve your Twitter presence!
Right from the early days of Twitter I decided to start working on building my brand there. Now with over 5,000 visitors in the last 30 days, Twitter is my number one referral traffic source. And it has actually always been on the top of the list for the last few years
The fact is with enough high-quality followers, you have the potential of drawing a lot of traffic from Twitter right to your blog.
But of course followers are not all there is to Twitter.
I’ve seen accounts that rarely receive a SINGLE retweet on their shares even though they have hundreds of thousands of followers under their belt. To see success you should look at different directions and take into consideration multiple factors.
The aim of today’s post is namely to give you a glimpse over some of those other factors that matter.
In the below paragraphs I have devised a list of five of the things I do to stay on top of my Twitter marketing aside from getting people to follow me.
Rise and shine! Morning time just became your new best friend.Love it or hate it, utilizing the morning hours before work may be the key to a successful and healthy lifestyle. That’s right, early rising is a common trait found in many CEOs, government officials, and other influential people. Margaret Thatcher was up every day at 5 a.m.; Frank Lloyd Wright at 4 am and Robert Iger, the CEO of Disney wakes at 4:30am just to name a few. I know what you’re thinking - you do your best work at night. Not so fast. According toInc. Magazine, morning people have been found to be more proactive and more productive. In addition, the health benefits for those with a life before work go on and on. Let’s explore 5 of the things successful people do before 8 am.
Have you become hooked on Google Plus and have a tough time staying fully active on other social networks? Friends+Me is a cool app that will help you syndicate (repost) your public G+ posts to other networks to help you stay active across the board. This post takes a detailed look at Friends+Me and some of the ways to use it.
Facebook, Pinterest and Twitter are dominating. These three social media power players collectively accounted for 15.22% of overall traffic last month.
A report released Tuesday by Shareaholic, a social plugin service used by 200,000 publishers reaching 250 million people monthly, reveals referral traffic trends from 8 of the largest social networks over the past 13 months.
The data shows year-over-year growth for Facebook, Pinterest, Twitter, YouTube, and LinkedIn, decline for StumbleUpon and Reddit, and unimpressive numbers from Google+.
We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing how to use HootSuite's shortened links and parameters, including what the features and differences are.
HootSuite is a tool for social media management that we've talked about and referenced many times. I am a Certified HootSuite Solution Pro, which means that I have been trained on not only how to use HootSuite, but how to help business owners understand how they can use HootSuite to manage and monitor their social media accounts. We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing how to use HootSuite's shortened links and parameters, including why you might want to use the features and what the differences are.
LinkedIn is an ideal place to connect with potential customers and business associates, and the best way to get to know them is through an engaging group.
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