In a fascinating white paper by the Institute of Customer Service, research reveals this amazing statistic: “For each 10% of market share growth, customer satisfaction declines by 1.5%.” Just ponder that point for a moment.
The post is a slidershare, check it out,
Published only 24 hour ago and grabbing views from many sources.
Thank you everyone who rescooped and retweeted.
Matt Cutts caused a shockwave among the digital marketing community when he declared that guest posting is dead. He went further, and added: "So stick a fork in it: guest blogging is done; it’s just gotten too spammy". So what is the real story?
If your business isn’t remarketing, you’re missing a great opportunity. Remarketing (aka retargeting) is a powerful advertising tool for companies, whether they’re retail shops or B2B brands. It refreshes a lead’s memory and reinforces a brand’s message.
What’s more, when you use remarketing, you engage with warm leads, prospects that already have some familiarity with what you offer. Prospects who were interested in your products once are prospects likely to be interested again. So, when your business is ready to add remarketing to its outreach efforts, here are six best practices to keep in mind!
Canada the good. Canada the polite. Canada the humble. Well, since the last winter Olympics… a subtle change has occurred in the Canadian persona. Since the 2010 Vancouver Winter Olympics, Canada has been evolving its persona…still really nice, but a little more edgy. It took the Vancouver Winter Olympics for the world to stop and take notice that Canada does contribute a lot to the world and not only with its steady supply of Canadian comedians! Dare I call it patriotism… that word that has for many Canadians negative associations?It wasn’t so long ago Canada was the quiet country, the large gentle giant… ever so apologetic and well… nice.
Big brands spend millions on digital marketing. Sometimes, however, a reputation can come down to just a few characters — 140, to be exact.
In the digital landscape, a smart, effective presence on Twitter has far more significance than its bite-size format might lead you to believe. And right now, your brand has two kinds of Twitter followers: those who read your tweets and scroll past, and those who do more. On Twitter, that means they’re “engaging”: sharing, retweeting, or replying to friends, celebrities, or your brand.
But what makes them so different than your other followers, and what can you do to create a following that’s even more lively and involved?
Do you say “thank you” when you get a retweet?
It’s typically frowned upon by Twitter etiquette hawks, whose reasons for despising vary from “it clutters up your profile,” to “it’s just plain unproductive.”
But it’s time to reassess this stance, and – quite possibly – incorporate thank yous back in to your Twitter repertoire. Here’s why.
It has been the general opinion of this blog (and this author in particular) that thanking someone for a retweet is redundant, and might actually be harmful – but as time goes by, etiquette and “what’s right” is apt to change.
Retweets are a way for people to share content that has been shared on Twitter. Whether you shared that initial content or not, it’s the retweeters choice to forward it to their followers, and doesn’t really have anything to do with the source (aka you).
Do you swear a lot on Twitter? Or even occasionally?
You’re far from alone. A new study has revealed that one in 13 tweets contains at least one curse word, with swearing reaching its peak on Twitter right before we head off to bed.
Also of note: folks tend to cuss more frequently on Monday, Tuesday and Wednesdays, while swearing reaches its daily peak between 12 am and 1.30 am, just before we head off to bed.
Good customer service these days is a rarity. Long hold times, product complaints on social media that are never listened to – our frustrations with calling customer support are endless.
Are there workarounds to get better service every time you call support? Here are a few solutions.
It’s fair to say that blogs like this one have experienced a dip in comments of late. Social media shares remain high, emails still bulge in our inboxes, subscribers continue to sign up for newsletters, but the comment section of individual articles is conspicuously bare.
As a general trend, Twitter mentions tend to outweigh comments by 100 to 1, which leads one to ask: “Do we really need comments at all?”
There was a time when email was fun; back when you set up your first Hotmail account, and received your first mail. Then, about two minutes later, our inboxes were flooded with spam. What happened when sorting through the dross in our inboxes became too time-consuming? We turned to social networks for our messaging, and the same process is now being applied to blog comments; where once we posted a thoughtful response, now we tweet a short quip.
Facebook’s ad targeting capabilities — already pretty impressive — have just gotten deeper.
Facebook’s ad targeting capabilities — already pretty impressive — have just gotten deeper.Facebook announced Thursday that soon improved Core Audiences targeting options will start rolling out, allowing marketers to target Facebook users based on location, demographic, interest and off-site behavior.
Additionally, Facebook is adding Partner Categories to the Ads Create Tool for U.S. users, allowing everyone from brands to small businesses to use this targeting capability.
Through deeper location targeting, retailers can target people who live near chain stores or multiple locations. They can also exclude certain areas, such as certain zip codes within a state or city. With the Core Audiences demographic capabilities, marketers can aim Facebook ads at those who have recently changed their relationship status or other key markers, such as workplace and job title.
When you start off on Facebook, they give you a tiny daily budget. This is like training wheels for new accounts — to prevent accidental overspending. And it also is in place to prevent spammers from jacking up huge budgets, since there’s a market for selling new accounts that eventually get disabled.
As marketers, we’re always looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming. One of the best ways to accomplish all of this is to use Facebook posts. We’ve seen corporate and small business social media meltdowns, but what kinds of posts are likely to get shares, likes, and comments?
SOS Children's Villages Norway raises awareness for Syrian children in need with a stunt closer to home.
If you saw a kid shivering at the bus stop, what would you do?
The world is around you, stop and take the time for others!
"They filmed this in 2 days and only 3 persons did not help him. A lot more peoples helped than dose we see in the film."
Talking about yourself is hard. Doing it in 160 characters or less is even harder.
That’s probably why so many of us end up stressed about crafting the perfect professional bio for Twitter – or LinkedIn, Facebook or other social networks.
It has to set you apart, but still reflect approachability. Make you look accomplished, but not braggy. Appear professional, with just a touch of the personal. Bonus points for a bit of humor thrown in, because hey, social media is fun!
All that in just a few sentences? No wonder The New York Times called the Twitter bio “a postmodern art form.”
In this post, we’ll go over the universal principles of a great social media bio – regardless of the network. We’ll also take a look at the big social media networks – Twitter, Facebook, LinkedIn and Google+ – and discover how to make the most of the bio space provided by each.
Six rules for a foolproof bio
Facebook said there were just big fixes in its 7.0 iOS update it released yesterday, but actually there’s a big new feature it’s testing called Highlights. Inside the People tab you’ll see Highlights including friends’ Life Events and people you’ve interacted with recently. If you’re bored of News Feed and want to know what do next, Highlights could lead the way. Or you might just never use it.
Also released yesterday was a 3.2 update to Facebook Messenger featuring a new integration with the core app for all users, despite the update’s What’s New listing just bug fixes. If you shortcut from Facebook to Messenger by tapping its icon in the tab bar, you’ll see a “Touch To Return To Facebook” notification bar at top that lets you instantly switch back. As Facebook moves towards more of an app suite strategy with companions like Messenger, allowing for seamless switching back and forth will be important.
Marketing automation isn't the new kid on the block anymore. Hundreds of organizations are using this technology to increase revenue. Why is it so popular? Which tools are being used the most? How much more is the automation market expected to grow?
Anyone who uses Facebook as a business tool probably experiences a bit of frustration whenever the company changes its News Feed Algorithm. Many Facebook users were especially frustrated by the most recent change. And shortly after that change, when a Facebook spokesperson said that “organic reach for brands will slowly decline,” some users were beyond frustrated.
Yet when you consider what two of our favorite Facebook marketing experts, Mari Smith and Jay Baer, noted on a recent Social Media Examiner pod cast, the decision makes more sense. Smith and Baer observed that on “any given day a user can potentially see 1500 posts,” including Likes, comments, shares, videos and photos, so it’s easier to understand the purpose of the algorithm. The job of the algorithm is to prioritize what we all see.
Obviously none of us can change Facebook’s algorithm (though we can hope they’re listening to our collective criticism) so the goal for any brand is to get their content in front of as many of their fans as possible.
These four tips will help.