I find this infographic fascinating. I personally think that a lot of companies could generate a lot of interest and loyalty with pertinent content, but I have a hard time believing that 1/3 of all...
Pinterest was launched five years ago, and since then the site has revolutionized online content sharing. With its focus on visual Web content and its popular grid layout, Pinterest is a treat to use from the first day you open your account. Savvy social media managers also love Pinterest for driving referral traffic. According to…
Want to know how to be a successful social media superstar? Well, all you need is - a simple content strategy, content that your followers want to consume and share. And this infographic from Salon Advantage team proposes five steps to make awesome social media content.
This week in the SMToolbox we review some of the best free Twitter monitoring tools. Whether you are monitoring a brand or a topic area, these tools will ensure you know the trending content, the key influencers, current discussions and the latest industry news.
Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).
If you’re only tweeting from Twitter.com, you’re in for a nice surprise – there’s a whole suite of tools, apps and software out there that can take your Twitter marketing to the next level.
We’ve divided up the most popular Twitter tools into three categories: analytics, scheduling and dashboards. Many tools out there will overlap into two or all three of these categories, but they should give you an idea of what type of tool suits your needs best.
A Beginner's Guide to Irrational Behavior is a free online class taught by by Dan Ariely, Professor of Psychology and Behavioral Economics. of Duke University
Behavioral economics couples scientific research on the psychology of decision making with economic theory to better understand what motivates financial decisions. In A Beginner’s Guide to Irrational Behavior, you will learn about some of the many ways in which we behave in less than rational ways, and how we might overcome our shortcomings. You’ll also learn about cases where our irrationalities work in our favor, and how we can harness these human tendencies to make better decisions.
About the Course
I signed up today for what looks like a very interest course by Dan Ariely, Professor of Psychology and Behavioral Economics.
A brand is your promise. It is what binds you to your audience, to those that know and love you and even the those who don't yet know you exist. Your brand is how you make people feel. It's how you draw them close to you, or not.
If you still aren’t convinced and your business hasn’t started using social media yet, here are 8 compelling reasons to do so.
As a business, understanding your target audience and their motivation to follow you on social media is key in determining how to best connect with, and grow your audience. Knowing your own USPs and
understanding your customers well, will help give your business a voice and means you’ll be able to create and curate content that resonates with your followers.
We all know that social media is a must these days and that a huge and growing number of businesses are utilising social media as part of their marketing, but for those that aren’t yet on board; what are the benefits of investing in social media?
It takes a lot to motivate people to do something for your brand that, to be honest, they don’t really have to do.
If consumers like your brand, they probably feel as though your brand fills a need they have, and they have developed an affinity for what your brand gives them. Here's how to motivate these people who already love your brand to help you out and become advocates to other people.
The world of content marketing is full of more horse hooey than an Alberta barn. Like other great lies, many of these half-truths and misleading ideas sound pleasant to the ears and come packaged as good advice from influential people. How many of these popular lies have you fallen victim to?
More and more companies are making their presence known on popular social media sites. While being active on sites like Twitter, Facebook and Pinterest is a start, there is another useful strategy that can make a business's social media site interesting: posting videos.
If you're looking to add your social media page in a way that will draw followers or customers, here are some reasons to consider using videos.
As a follow up to story we published in December announcing the testing of auto-playing video ads in Facebook’s news feed, it may come as welcome news to most people that Facebook has decided to delay the rollout of these ads until as late as summer.
"We need to focus more on pleasing our readers and less on pleasing the search engines. Search engines might not crawl the no-follow links, but the referral traffic into your website via these links will be considered valuable. So, stop worrying and love your no-follow links. If it’s linking to a relevant information, don’t hesitate for a single moment."