'We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design.'
Via Lauren Moss
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Content Marketing is the New SEO.
Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.
Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.
Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.
Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.
Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.
As it turns out, social media and search go hand-in-hand...
From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.
For marketers, understanding the searches that lead to improved engagement is critical.
To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including:
We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.
This infographic of social media marketing will help to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.
This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...
A recent study revealed that almost half of companies are not monitoring their online social media communities.
More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.
Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.
This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...
The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr
Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.
When it comes to visualizing data, it’s important to pick the right graph and the right kind of data range. Make it too detailed, and information gets lost and the reader leaves confused. Too simplified, and your data’s integrity is weakened.
Choosing the right infographic element shouldn’t be an art but common sense. After all, it’s an infographic – readers should get the gist of things at first glance and not have to get crossed-eyed in making sense of things...
I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):
8 Hours Curating
4 Hours Bogging (writing)
4 Hours Listening (checking Topsy and quantifying results)
4 Hours Conversations (curating comments, commenting on others)
4 Hours Research, Planning, Analytics
4 Contignecy & Emergencies
4 Movements (i.e. "super campaigns")
8 Hours OPEN
I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements.
These tips and shortcuts will help you increase your effectiveness on Google+. There are many extra benefits for being on Google+. This article lists some.
You might be asking yourself why you need these tips and shortcuts since you don’t have time to be on Google+ in the first place. I mean, you’ve already got enough social sites to keep up with, right? If you have a website, and you are trying to increase your traffic, Google+ should not be the social site you let slide. The reason can be summed up in one word – Google – and that means search. If nothing else, that is the reason you need to be there.
Let me just give you one example of what I’m talking about. If you are on Google+, you can sign up for Google Authorship (if you haven’t already done this, I suggest you do it today, just follow that link). We just wrote about this last week in an article called Google Authorship & It’s Insane Impact On Website Traffic. Bottom line, you’ll get to have your avatar show up in the search results on Google, which will give you a huge bump in web traffic. Only 9% of tech blogs have taken advantage of Google Authorship, which leaves a huge opportunity for you if you haven’t implemented it.
Snail mail – the original form of direct marketing – lives, according to a recent consumer survey, showing that the average Australian receives around seven letters per week, with government departments the most prolific users of the medium for communication purposes.
Read rates were high for most sender categories, much higher than standard email open rates, with special interest clubs and government leading the pack with open rates of 79% and 78% respectively. Read rates were less favourable for correspondence from real estate agents and local restaurants, while supermarket communication proved more likely to be read than department store mail.
For all categories respondents of the nationally representative survey preferred to receive correspondence via snail mail than email, although there were high numbers of people with no preference either way. Snail mail is preferred for lengthier or important information while email is preferred for brief information. As could be expected, older generations are more likely to be receptive to mail than email...
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