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Facebook and Twitter Ad Spending to Double by 2016 [REPORT]

Facebook and Twitter Ad Spending to Double by 2016 [REPORT] | MarketingHits | Scoop.it

This week’s impending Facebook IPO, which could top $12.7 billion, is sparking questions about the value of Facebook and other social networks.

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Lenovo Launches ‘World’s Lightest’ Ultrabook

Lenovo Launches ‘World’s Lightest’ Ultrabook | MarketingHits | Scoop.it
Want one! Lenovo wants in on the Ultrabook game, and it’s got something special to start playing: the Lenovo ThinkPad X1 Carbon.
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60% of Respondents Would Avoid Mobile Payments, Survey Finds.

60% of Respondents Would Avoid Mobile Payments, Survey Finds. | MarketingHits | Scoop.it
We’re always hearing updates on the mobile commerce industry, but the technology has yet to take off in the mainstream, and if the results of a new survey are anything to go by, companies are going to have to do a lot of work to convince consumers to make the switch to mobile payments.
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Apple CEO Tim Cook Tours Foxconn iPhone Production Facility in China

Apple CEO Tim Cook Tours Foxconn iPhone Production Facility in China | MarketingHits | Scoop.it
Following his appearance at the Xidan Joy City retail store in Beijing and meetings with Chinese government officials earlier this week, Bloomberg now reports that Apple CEO Tim Cook has also toured a new iPhone production facility in Zhengzhou, China.
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Google Unveils Self Driving Car Of The Future

Google Unveils Self Driving Car Of The Future | MarketingHits | Scoop.it
After originally announcing their self-driving car project in 2010 and doing numerous tests and experiments since then, Google has made real progress in making the project a reality. With more than 200,000 miles of computer-led driving completed since then, the company has shared a preview video highlighting their progress so far through a test journey.
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PayPal Takes On Square, Launches 'PayPal Here' Credit Card Reader

PayPal Takes On Square, Launches 'PayPal Here' Credit Card Reader | MarketingHits | Scoop.it
Your favorite food truck owner, small business owner, and enterprising girl scout now have a new option when it comes to taking your credit card payment: PayPal Here.

 

Announced Thursday at an event in San Francisco, PayPal Here is set to go head-to-head against mobile payment pioneer Square for part of the small business pie.

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Facebook Brand Page Owners Not Engaging As 82% Post Less Than 5 Updates A Month

Facebook Brand Page Owners Not Engaging As 82% Post Less Than 5 Updates A Month | MarketingHits | Scoop.it

With all the talk about interacting with your audience online, it seems that the majority set up social media profiles to expand their business but fail to put the time into engaging and interacting with fans.


New research from Facebook optimisation site, Recommend.ly found that on average, 82 per cent of Facebook brand pages post less than five update posts per month, signalling a lack of interaction and effort for businesses to engage fans. The research took into account 1.7 million Facebook pages, categories across Business (local businesses and companies), Personal Brands (Politicians, Musicians, Actors) and Interest Groups (Community, Restaurants, Spas).

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Is Antivirus Software a Waste of Money?

Is Antivirus Software a Waste of Money? | MarketingHits | Scoop.it
Jeremiah Grossman is the kind of guy you’d expect to be super paranoid when it comes to computer security. He was on the front lines at Yahoo more than a decade ago when a hacker named MafiaBoy was abusing the site with DDoS attacks. Now Chief Technology Officer at security consultancy White Hat Security, Grossman spends his time fighting web intruders for his company’s clients.
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Domino's UK Use Tweets to Knock Down the Price of Pizza

Domino's UK Use Tweets to Knock Down the Price of Pizza | MarketingHits | Scoop.it
Domino's UK ran a clever Twitter campaign today that got fans interacting with them, all in the name of cheap pizza.
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7 New Facebook Changes Impacting Businesses

7 New Facebook Changes Impacting Businesses | MarketingHits | Scoop.it

Facebook pages are changing. And that means your business strategy will need to change.

 

In fact, Facebook has made many new changes that will impact anyone with a Facebook page.

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Illumishare Share Any Physical or Digital Object

Seen first at Microsoft TechForum 2012, IllumiShare enables remote people to share any physical or digital object on any surface. It is a low-cost, peripheral device that looks like a desk lamp, and just like a lamp lights up a surface at which it is pointed, IllumiShare shares a surface. To do this, IllumiShare uses a camera-projector pair where the camera captures video of the local workspace and sends it to the remote space and the projector projects video of the remote workspace onto the local space. With IllumiShare, people can sketch together using real ink and paper, remote meeting attendees can interact with conference room whiteboards, and children can have remote play dates in which they play with real toys.

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New iPad 3 Front Glass Photos Show Black and White Options, Home Button

New iPad 3 Front Glass Photos Show Black and White Options, Home Button | MarketingHits | Scoop.it
Last week, a photo of what was claimed to be the front glass and digitizer assembly for the iPad 3 appeared on Chinese microblogging site Sina Weibo. While the part appears nearly identical to the version found on the iPad 2, differences in the ribbon cable attached to the component indicate that is indeed a different part.
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3 Steps to an Effective Social Media Strategy

3 Steps to an Effective Social Media Strategy | MarketingHits | Scoop.it
Do you have a social media strategy for your business yet?If you don’t, you could be missing out on game-changing results.

 

According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media.

 

The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute.

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Who Are the Top Retailers on Social Media? [INFOGRAPHIC] - Mashable

Who Are the Top Retailers on Social Media? [INFOGRAPHIC] - Mashable | MarketingHits | Scoop.it
Here are the most popular retailers that are killing it on social media.

Via Jonha Revesencio
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Facebook Snaps Up Team From Mobile Firm Lightbox

Facebook Snaps Up Team From Mobile Firm Lightbox | MarketingHits | Scoop.it
Its impending IPO isn’t slowing Facebook down — or getting in the way of its strategy to become more mobile.
The social network has just acqui-hired Lightbox, a developer of consumer mobile apps.
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From Twitter to toilet: Now you can wipe with your favorite tweets. Genius.

From Twitter to toilet: Now you can wipe with your favorite tweets. Genius. | MarketingHits | Scoop.it

Most of the tweets you read on Twitter are forgettable, at best. Some of them are pure gold and worth memorializing in some fashion. But how? A favorite? A retweet?

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Top B2B Firms Gaining 230% More Leads via Social Media Than Peers

Top B2B Firms Gaining 230% More Leads via Social Media Than Peers | MarketingHits | Scoop.it

Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen Group, which examines the social marketing strategies of top-performing B2B companies.

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LG's Flexible E-Paper Display Is Coming to Europe in April

LG's Flexible E-Paper Display Is Coming to Europe in April | MarketingHits | Scoop.it
LG has announced it has started mass production of its electronic paper display (EPD) product, with a planned launch in Europe next month.
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Wikipedia Didn’t Kill Britannica. Windows Did

Wikipedia Didn’t Kill Britannica. Windows Did | MarketingHits | Scoop.it
I have never owned a print edition of the Encyclopedia Britannica. After the Britannica company’s announcement that, like the Oxford English Dictionary, it would discontinue its print editions to focus on its online offering, it’s clear that I never will.

 

I always wanted one. Growing up, my parents had a few different sets of reference books: a children’s encyclopedia my mom picked up at the grocery store, which I read cover to cover, and a set of World Books from 1952, bought by my grandparents shortly after they’d emigrated from Ireland. In high school, I took a Bulgarian girl to my senior prom, and looked up her native country in the World Book to learn that (I’m paraphrasing) it was firmly under the thumb of godless Communist oppressors. There it was, ideology in print, preserved for all posterity.

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Social Customer Service Allows Startup to Outpace the Competition

Social Customer Service Allows Startup to Outpace the Competition | MarketingHits | Scoop.it
Patton Gleason is the first to admit he can’t sell. And just over a year after going live with his online start-up, the Natural Running Store, he hasn’t had to try.

 

“I’m a terrible sales guy. I’m awful at it,” Gleason says. “But I really do like this idea of ‘can a relationship really be your big marketing vehicle?’”

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How Dove Created A Successful Valentine's Day Campaign Without Spending A Penny

How Dove Created A Successful Valentine's Day Campaign Without Spending A Penny | MarketingHits | Scoop.it
For last year’s Qixi Festival (the Chinese Valentine’s Day) on August 6th, Dove wanted to find a new and innovative way to promote its chocolate gift set in China. So looking for a love story that would help inspire young people in the country and help boost sales, they encountered an artist named Ma Jin, an artist who wanted to build a love shaped carriage to impress his girlfriend.
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Square App Turns Your iPad Into a Cash Register

Square App Turns Your iPad Into a Cash Register | MarketingHits | Scoop.it
Square, the mobile payment company, has introduced an iPad app that turns the tablet into a cash register. As the very Apple-like video above explains, the Square Register app plus Square’s quarter-sized reader lets you process payments via cash, credit card and even by customer name. The app also lets you add items easily and create a favorites page for popular products. Other perks include detailed real-time analytics, which you can access via the web.
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Facebook's US User Growth Rate Continues To Slow; Twitter Experiences Modest Gains

Facebook's US User Growth Rate Continues To Slow; Twitter Experiences Modest Gains | MarketingHits | Scoop.it
With Facebook expected to hit the one billion mark later on this year, not only could such a target fall later than expected but the rapid growth that the site has experienced in recent years could slow down exponentially over the next few years, if a new report from eMarketer is to be believed.
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Flipboard Expands Its Global Guides & Brings Content Stories to iPad

Flipboard Expands Its Global Guides & Brings Content Stories to iPad | MarketingHits | Scoop.it
Popular social magazine app Flipboard has just updated its apps to include a number of features that make reading more intuitive and handier for users. Announcing it on their blog, the first update is that cover photos, a popular feature on the iPhone version, have been brought over to iPad. The feature shares some of the day’s highlights from friends’ links as well as articles, photos and updates deemed to be the most interesting.
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Study shows social media icons on a site could increase purchases by 25%

Study shows social media icons on a site could increase purchases by 25% | MarketingHits | Scoop.it
Including social media icons such as a tweet button or Facebook Like button is fairly standard practice these days. We know it’s a good way to encourage your content to be shared and easily add a social layer onto your site without much additional development.

 

But the benefits of adding social icons could go way beyond this. A recent survey by the University of Miami School of Business Administration found that social buttons, displayed next to products people would be proud to let their friends know about, resulted in a higher propensity to purchase than products that didn’t have the buttons displayed.

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