Did you know that pictures on Twitter are retweeted 128 percent more than videos? Or that articles with images generate 94 percent more views?
By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. B2B marketers can win with Facebook contests, too.
Connecting with customers on Facebook might be easier for B2C companies, but B2B companies can still use Facebook effectively. I know this firsthand because at ShortStack we’re in a position where we function as both a B2B and B2C. We use all sorts of campaigns, especially contests, to engage with our existing users and to convert new ones. And we help our users build campaigns to use with their clients.
Blogging, notwithstanding what Matt Cutts had to say about it, still remains an important internet marketing activity. It’s a great way of earning natural links, but it’s even a better way of building relationships with authoritative online entities and your personal/business credibility. The problem is that there are many internet marketers that choose to use guest blogging or blogging purely as a link building activity (that’s why Google’s comes out all guns blazing against blogging in general) than a relationship building activity.
But you need to start clearing your blogging misconceptions quickly and start to think beyond link building as its core objective. You need to start thinking of your blog as a tool for building credibility, authority and influence. In this article, we will focus on building credibility through your blog and how you can go about doing it. So, let’s take a look at a few things you need to keep in mind to improve credibility through your blog:
In this post, Neil Patel will share the content marketing he learned after losing over 200,000 traffic for KISSmetrics.
During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now?
We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t.
Here is what I learned from a 29% traffic drop:
Neil covers many areas that can help your website or blog traffic.
Customer acquisition without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next.
If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not so funny are the continued fails in how B2B companies communicate, the experiences they create for business buyers and the unrealized marketing power of delivering awesome.
It’s time to shine a light on how B2B marketers can elevate their “human” approach to buyers and one of the best people to do that is Scott Stratten.
The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most?
Here, at BuzzSumo, we’ve crawled and analyzed over 120 million articles. In this post, we’ll show you the types of content that people like to share the most on Facebook, LinkedIn, Twitter, and Pinterest.
A third (33 per cent) of people now actively plan their evenings around the TV schedule, data from Carat’s consumer research tool CCs has found.
The survey of 11,000 Brits found that social media activities around TV shows have driven an increase in linear TV, with 33 per cent commenting on Facebook or Twitter about what they’re watching during the show.
This means that fans of a show either have to watch when the show is first aired, or avoid social media for fear of spoilers – especially when 20 per cent of people say that their friends and family have had a big influence on their TV viewing
Social media can no longer be ignored as a viable marketing tool no matter what your industry. Social marketing has been able to convert leads and customers with unprecedented power by creating a community of loyal brand ambassadors.
Social marketing is a powerful tool that is critical in B2B sales. B2B organizations are just beginning to embrace social and understand how to tie it back to their business objectives. Brands that don’t capitalize on it are handing the advantage to their competitors.
Google Plus content appears prominently in Google search results, and authorship images are even shown when users are logged in and the authors are in their circles. Twitter Chats are becoming a popular B2B conversational and lead generation tool, as well as an easy way to promote news, announcements and articles. Every business should have a LinkedIn company page to announce new hires, product launches and open positions.Why You Need A B2B Social Life
For 21-year-old Ben Phillips, a £12,000 windfall is less than a minute away – six seconds, to be precise.
All he needs to do is upload a clip filmed on his smartphone to the social media platform Vine. If he mentions a product or brand, that company will pay him thousands of pounds.
Now the Cardiff local (pictured, above) gets paid up to £2,000 for each second of promoted video he uploads.
Mr Phillips’ comedy clips include playing pranks and acting sketches with his friends – not high budget television ads – which have earned him the ear of advertisers.
But it’s not his homemade videos that brands are interested in. They are queuing up to get a mention in the hope that his 1.2 million followers will buy their products.
First, what is the Direct Link feature?
If you are a Pro or Business plan member on Scoop.it, you have the option when posting curated content to your social networks to have it linked directly to the source of the content and not back to your post within your Scoop.it topic.
Why am I keeping it turned off?
I hope you find this and my other Scoop.it tips helpful. Have a Scoop.it tip you want to share? Please share it in the comments.
We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast.
But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.
Our generation is plagued with the perception of faux reality, both giving and receiving. An overwhelming, compulsively, detailed-driven, carefully-calculated manipulated account of the person we long to be seen as. It is a crippling, debilitating disease that seeps slowly into the veins of our minds, turning beauty, spontaneity, leisure and freedom into a checklist of items to filter, log, archive. We don’t care about the moment; we care about the perception of the moment. Here is a sunset. That you only saw through the lens of your iPhone, but didn’t dare look at solitarily because what if THE picture that would get 16 likes occurred in that moment? We have been so ingrained not to miss that opportunity for a far greater one that slips by unknown.
There is a core group of social media marketing channels – Facebook, Twitter, LinkedIn, Google+, Pinterest…and sometimes YouTube. Yet these networks aren’t experiencing the fast growth that brought them to their positions as the most-used platforms, so brands sometimes have to look carefully at other options to reach prospects in unique industries. Case in point: Tumblr is growing steadily and is unique in the social marketing landscape.
According to research by eMarketer, Tumblr usership grew 25 percent between 2013 and 2014. Extrapolating into the future, data indicates Tumblr will reach 24 million registered users by 2018. At that point, this number is expected to account for 9 percent of all internet users.
Anyone who underestimates or doesn’t believe in the power of market research is seriously mistaken. Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. Usually when B2B sales are low, managers will start saying there is a need to better understand the client. This is not done through instinct, but through solid market research and analysis.
Market research can also be expensive - telemarketing surveys, organizing focus groups, incentives for participation, etc. Good thing the Internet came along!
There have been numerous articles written on the topic of millennials, with emerging focus given on how millennial adults are disrupting the corporate workforce. The New York Times recently published an article ‘Marketers Are Sizing Up the Millennials’, and the unanimous concern by marketers was the apparent lack of brand loyalty. A generation that has more choices open to them than any generation before them, it has made it more difficult for marketers to predict their consumer behaviour patterns. McDonald’s Global Chief Brand Officer Steve Easterbrook described Millennials as:
You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as part of your content marketing strategy can make all the difference in the world! There are many free and paid tools that can help you find, create and promote your content – and that will not only save you tons of time, but will ultimately mean better, more relevant, and more shareable content.
Following are some of my favorite tools that can help at every stage of the process: from coming up with new blog or social media post ideas, all the way to syndicating and promoting your content. Please let me know YOUR favorite content marketing tools at the end of this post!