We use a lot of digital tools—to do our jobs, to organize our lives, to communicate with friends and colleagues. And as technology sneaks into more of our work and home hours, we’re spending even more time and money on these tools.
This blog attempts to answer the following questions:
“77% of US digital media and marketing professionals increased their data collection process over the past year.”
With the launch of Scoop.its new series of templates now marketers and business owners are offered new ways to brand their topics. Using these new templates, I’ve re-looked at the branding possibilities within the platform. As a long term Scoop.it user, it has become part of my marketingstrategy and I’ve seen a good return on my investment, both in traffic to my website, social networks and new clients.
Branding in today’s crowded webspace has many challenges, a business must find new opportunities to expand its reach and using content curation can play a key role in your marketing and branding strategy. Below are a couple examples of the branding options within the new templates with videos showing how to customize your topics.
Here is a new blog post I did showing the new Scoop.it templates and some of the custom options. I've also included two new videos in the post.
Please share a link to your topic in the comments if you've customized one of your templates.
So you are officially an entrepreneur looking to get your newly created business found on the interwebs – especially on Google. Or perhaps you’re an established local business who just happened to notice that your company’s name is not coming up when potential customers search for your products and services. Either way, if you need to attract customers to your business from within a particular geographic region, this article is for you.
Have you ever noticed that when you search for a local business, such as “electrician in Morristown, NJ,” that a set of Google Maps listings comes up on the first page of Google results, often higher than the rest of the results? In the search engine industry, this is referred to as the “local pack.” This pack of Google maps results has a different set of ranking algorithms than the typical search results. This article will explain the steps a local business needs to take in order to optimize their exposure in that local pack.
Step 1: Create or Claim your Google Listing
Great article about attracting local search engine traffic.
|Scooped by Brian Yanish - MarketingHits.com from 21st Century Innovative Technologies and Developments as also discoveries, curiosity ( insolite)...|
Zack Brown's humorous potato salad Kickstarter has closed with a final total of $55,492, way ahead of its $10 goal — find out what he plans to do with the money, besides making potato salad.
Do you use Twitter lists? You absolutely should – they are one of the most powerful ways to slice and dice the hundreds of millions of tweets sent per day into manageable, relevant segments. However, lists haven’t been updated in any significant way for years, and Twitter is missing out on a huge opportunity.
Businesses can use lists to listen in on conversations among their VIP customers, competitors, industry leaders… without having to sift through a cluttered timeline.
As they are, lists are powerful. But here are five ways that Twitter could take them to the next level.
Do you use Twitter list?
It doesn't take a genius to figure out that "advertising" as we know it has not only evolved in space, it has evolved in time. What were once highly-crafted works of art in print, out of home, television, and so on (space), are being replaced by instant media like Twitter, [...]
Interesting article, hmm "chatvertising" instant real time marketing.
As a brand you won’t deny with the fact that your customers are actually the one who know your product the most. Crowdsourcing allows to get some real insights from the end users. It is not only a popular marketing method, it also saves you from a large hole in your pocket! Let’s see how some of the brands are leveraging crowdsourcing to their advantage. You might also want to see how brands are rocking Twitter, with these contests.
To the untrained eye, social media is a useless tool for growing sales. You can’t directly sell on the site, and likes and retweets do not always equal sales growth. So how can Facebook or Pinterest lead to more sales and lead generation?
Social Media for Sales
Don’t ever underestimate the power of social media for sales. On those platforms, your audience awaits you, and if you’re too slow to create accounts, your competitors will get to them before you. Social media is one of the best tools out there to simultaneously promote your brand, generate strong leads and, most importantly, grow your sales.
In order to make these platforms work for you, you have start creating accounts and building a presence. Follow these four effective tips for using social media to generate sales and see what a little social media marketing can do for you.
Every online marketer knows that social media is here to stay, and that it’s practically a requirement for an effective Internet presence. However, with so many social networks out there, it’s hard to know what will work for your business.
Even Facebook isn’t a guaranteed channel choice any more. A recent report from iStrategy Labs, a digital marketing strategy company, found that over the last three years, more than 3 million users in the 13-24 year old demographic have left the reigning social media platform.
So where should you focus your social media marketing efforts? If what you’re doing right now isn’t working, you might want to consider giving Instagram a shot.
Whether your brand is paying attention or not, the people who love your company are online creating content for you by sharing photos on Instagram or Twitter, using relevant hashtags on social media, leaving comments on your blog, writing their own articles and posts about your brand or creating videos about your product or services.
It’s called user-generated content. And it’s a content marketing strategy you should get on board with, if you’re not already.
Companies can work smarter, not harder, when they take advantage of user-generated content and let their fans do the heavy lifting for them. Here’s why.
People either love or hate Lady Gaga . She is an intriguing, unique, and creative individual. She sports hairstyles, makeup, and outfits most people would maybe wear on Halloween? No, probably not even then.
However, she also possesses a great amount of musical talent and a beautiful voice. Hardly anyone can deny that Ms. Gaga is also a marketing and brand-building genius. It’s also probably safe to say that brands of all sizes can learn a lot about how to generate leads from her.
Are your products and services distinctive in the marketplace?
Perhaps you need to learn just a bit more about what separates "distinction" from "differentiation" -- and what you need to do to stand out and move up in your marketplace!
Find Scott at http://mckainviewpoint.co
Thanks Scott. Quote of the day.
"Disruption is only caused by distinction"
We know that providing great content is important to our online marketing strategy, but creating that content can be a burden. According to the Content Marketing Institute, 57% of content marketers simply don’t have enough time to create content. And when you are a small business owner responsible for running all aspects of your business, time is a precious commodity.
The days of messaging Facebook friends through the Facebook mobile app are quickly coming to an end. According to TechCrunch, Facebook will force its users with and iPhone or Android device to use the standalone Facebook Messenger app to chat with friends, removing the feature completely from the Facebook app itself. Facebook users on the web, iPad, Windows Phone and feature phones will still be able to chat without using the Messenger app. The changes should begin taking effect in the next few days.
Business leaders simply have too much to do. Whether you own and run the business or are an executive in a big corporation, your role is becoming more complex. We have too much to do and not enough resources to do it.
Strategy is not for wussies. To create a vision, lead with that vision and actually execute on that vision is a constant state. Leaders have to provide guidance and wisdom and make sure their people understand what role they play in the bigger picture. How can leaders take an ordinary vision and make it extraordinarily focused on customers? How can they add another responsibility to the growing list for them and their teams? Here are a few ideas for those time-strapped warriors.
The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester; Expion, the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.