Search engines will drive more traffic than social and email if you get it right.
When you start your blog or website that will not be the case. You will need to earn that authority from Google, Bing and the other search engines over time.
It takes persistence and patience.
To provide some perspective on how important that is, this blog now receives over 50% of it’s traffic from organic search. That is free traffic! That is why SEO or “search engine optimization” is so vital.
As with any strategy – business, marketing, SEO or otherwise, sometimes, a refresher is in order. This is to evaluate what works and should be kept, and what doesn’t and should be removed from that strategy.
There’s no set-in-stone timeframe in which you should go about evaluating your SEO tactics. Though as a general rule, the more frequently they are evaluated the better. Additionally, there usually comes a time in every business manager or owner’s life at work when they realise that changes are in order. And that the sooner they go about making them, the better.
Why refresh your SEO strategy