LinkedIn has decided to jump into the content marketing deep end. Last month, the company announced that it’s opening up its publishing platform to all members. The Richard Branson’s of the world will no longer have the monopoly on creating long form content on the site.
As of right now, the network is rolling out access to its publishing platform slowly with only a small fraction of the entire LinkedIn user base able to create long form posts. Over the next several months, the company is promising to expand the feature to all members.
Yet another place to spend time generating content