What are the two biggest challenges for brands just starting with Instagram?
* Find compelling visuals worth sharing that aren’t overly brand-focused
* Building a community within the platform from scratch
Am I right?
If your content isn’t mobile, your business is losing money. That may seem like a strong statement, but the stats support its truth:
Whether you’re a B2C business with ecommerce sales or a B2B company generating offers to potential leads, your website content and emails need to be mobile-friendly. It will benefit your bottom line in addition to improving the web presence of your company.
If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. It has the potential to introduce your ideas to thousands or even millions of viewers a day. In order to get those numbers, however, you need high quality, attention-getting content.
While it can seem like everything under the sun has already been covered, creating great content is still a very achievable goal, especially if you approach a topic from a new perspective or bring a level of expertise to the mix. If creating great content is your goal— and it should be—here are nine ways to get started.
The mobile generation has brought about entirely new consumer behaviors. Did you know that a staggering 9% of smartphone owners admit to using their device during sex.
The important question is not 'what are they doing', but 'why, what does that say about modern consumers?'
Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides?
How should content be measured and analyzed? Let us count the ways (or at least begin to).
This column is intended to be an informal sounding board for ideas. Summer’s over and it’s time to get cracking on new research. Next up (in my capacity as a research analyst): content metrics.
Many brands build communities and even acquire fans, but precious few turn fandom into cult followers through their marketing strategy. But one notable exception is Black Milk, a quirky Australian fashion brand, which uses brand storytelling to chart the future of retail, social cliques, and the so-called “third shelf.”
Marketing your social media management services to decision makers is one of the toughest challenges you may face. Why? Because there are hundreds of amateurs competing in the same space as you and undercutting your costs at every opportunity. You’ll be competing with work from home mums, virtual assistants and the local business man who jumps on every bandwagon out there.
Yes, you’ve just started your business in a tough and desperate niche.
Email Marketing and Social Media seem to always be going head to head these days. I am here to argue that you shouldn’t look at the two as competing forces, but as partners for a common goal. Email marketing and social media both have seen great growth in the past few years, and they can be used in harmony together to help you create a lead generation machine. Before we go through that I think it would be best to give you an overview of email and social media today.
Top brands receive high leverage from social media marketing and internet companies are getting highly interested on how they pull it off. By social media marketing, a brand or business is able to build its popularity by increasing its website presence and growing the number of its followers using the social media. There are many marketing tricks employed by many businesses in order to increase their website traffic and ranking by using the social media influence. Here’s how top brands are able to use social media for impressive marketing and profitable leverage.
“Social selling” and “content marketing” sound like trendy terms you’d hear at a cool conference. But we’ve never cared much about what’s fashionable in marketing and sales. It comes down to whatworks. And the combination we’re about to describe has the potential to change almost everything.
First, a couple of quick definitions: Social selling is about building your personal and business brand through social media. Content marketing is the use of educational and even entertaining content in marketing.
Digital marketers are under pressure to deliver personalized experiences, but what does personalization really mean?
True personalization is about delivering a completely contextually relevant experience at the 1:1 level. By collecting consumer information across all channels, digital marketers can create a holistic profile for each consumer, enabling the marketer to deliver that optimal and personalized experience.
Whether you’re just starting out, or you need a refresher course, here’s a breakdown of a few common techniques that marketers use to deliver personalization.
What do your customers think about your brand? How is your brand different to them than your competitors? What is the first thing they think of when they hear your brand's name? Or do they not even recognize it?
While you will want to include the insights of senior leadership for content creation, the customer's point of view should take center stage in your content strategy. This customer-centric filter can weed out some of the trial and error methods that content without the customer at the center uses. With the outside-in approach your content sets proper expectations of the value of your product or services and delivers these messages consistently. Otherwise, your customers might feel they're being delivered high promises but empty calories.
Without a doubt, content fuels your sales pipeline. At least it should.
Whether it’s snackable content for easy consumption, or “heavy” content for persuading peeps to buy from you, your content marketing goals should align with the sales pipeline.
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Part of your content mix should be content curation,
Content marketing has been a buzzword in media for a while now. But that doesn’t mean that everyone knows what it is, how it works, or how it differs from traditional marketing. Much like social media, many marketers have attempted to use content as another vehicle for one-way blasting of marketing messages.
Content marketing, however, is quite different from traditional advertising, and the same rules don’t apply.Saying vs. Showing
You may already consider your content marketing efforts to be successful — according to CMI’s 2014 research, 32 percent of enterprise content marketers do just that. But think about how much better they could get if you take a step back to ask: What have we learned in the last year that could make our content marketing strategy even more effective?
“Constructive change builds on what has come before, rather than simply starting over again from scratch,” said Demand Media’s Casey Reader in an article that published on her company’s Chron: Small Business site. Creating (or sustaining) a culture of innovation for your content marketing program requires a strategic and proactive approach — as opposed to reactively adapting when disruptive changes have been forced upon you. In an ever-evolving industry like marketing, the truth is that if you are standing still, you might actually be falling behind without even knowing it.