As brands continue to ramp up their content marketing efforts, corporate blogging has become increasingly important as a source of content.
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.
With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of inbound in their marketing, we’re poised to see explosive growth in the way businesses ‘do’ marketing.
While consumers continue to tune out traditional, intrusive marketing communications, they increasingly crave the type of genuine, customer-focused information that content marketing delivers.
One of the greatest strengths of a custom interactive experience is its ability to capture specific success metrics. The ability to capture metrics is one of the major weakness of off-the-shelf interactive software becuase there's no possible way to predict the objectives when analytics are generalized for a one-size-fits-all model.
Do you know the future of social media marketing? Can you understand the importance that social media has on your online business? These are all questions that need to be thought about as search and social grow smarter every day. We need to be able to handle the growth with our own blogs and learn how to stay in sync with everything around us that is constantly changing.
Ironically the future of social media will be in an SEO aspect through searching. Now, more and more people are finding what they’re looking for by using social search as a way of determining the answers to their questions.
Chances are you’ve been on Facebook for years as a “profile.” You keep track of your kids, friends, kids’ friends, and you get it. Facebook is awesome for connecting. Then you try it for your business and things don’t go so smoothly.
Maybe you have only 50 fans and you’ve been beating your head on a wall to figure out what it is you’re doing wrong, if anything. Pages can be the bane to your existence, but it doesn’t have to be. Many things can be implemented when starting your Facebook business page or if your page had been in a lag. The first thing you need: A plan.
Many companies randomly post to their pages until they get bored and then leave the page to suffer like a ghost town. You must develop a clear Facebook marketing strategy to even have a chance of success. You can find clients and customers on Facebook — many businesses do. Why not you?
After all, your customers are spending time on Facebook. You need to be there. Facebook shouldn’t be the only form of your company’s marketing; it should integrate with all of your other marketing. So, what can you do? The following tips with help you get started from scratch, whether you’re new to pages or are in desperate need of a revamp.
“(…) The average, run-of-the-mill content is not the stuff that’s going to work any more. Because as content marketing goes mainstream, it stops conferring advantage. (…) As the discipline matures and we’re all busy industrialising our content machines, just producing content will not make us run ahead of the field any more. It will just get us to the starting line. (…)” Image from: http://www.ge.com/thegeshow/flight/#ch1
Previously, advertisers had to use a third-party social media management tool like Hootsuite or SocialFlow to schedule a tweet. Now, it appears that any marketer using Twitter's Ad Products can schedule and publish their own tweets up to one year in advance.
Learn how to get your personal information out of Google's ads.
Last week, Google announced it'd be using users' pictures (age 18+ only) in its advertisements, starting November 11, 2013.
Oh, and it's not just your face -- it's also your name, reviews, recommendations, and endorsements.
This news came out via a change to the company's Terms of Service. Google cited the change as an attempt to help provide more personalized, relevant ad data.
On September 23, Google announced that all search referral data will not be passed, at least for organic searches. SiteTuners is examining what that means for online marketing professionals.
There are no two ways about it – the looming 100% (not provided) is tough for online marketers. It’s tough for SEOs- they will have fewer tools to find opportunities for search term growth, to dissect brand versus non-brand search terms, and to tie search terms to traffic growth. That last bit particularly hurts, because losing visibility into how search terms drive people into the web site affects SEO budgets.
SEOs aren’t the only ones hurting, though. Conversion analysts lost a good channel for determining intent, and a good diagnostic tool for figuring out which pages to start optimizing on a limited budget.What did you lose?
If you’ve taken a look at Google Analytics lately, you’ve probably noticed things have changed. Many of your favorite standard reports have moved around – and improved (except for that nasty “not provided” keyword set). In this post, we’re going to give you an overview of what is new, what has been relocated, and what has changed.Google Analytics Education
In most sections of the new Google Analytics layout, you’ll see a little graduate’s hat. You can use these to learn more about how to interpret the data you find throughout Google Analytics.
Twitter’s @MagicRecs account is a great way of finding new people to follow – so good, in fact, that its recommendation technology has been built into the company’s official mobile apps. However, twice in the past few days it’s notified me about fake accounts.
On Saturday, it was an account (since suspended by Twitter) purporting to be run by controversial Daily Mail editor Paul Dacre, and today it was one supposedly belonging to Private Eye editor Ian Hislop (debunked by the magazine’s own Twitter account). In both cases, @MagicRecs’ DMs provided ‘social proof” for the supposed veracity of these accounts in the form of people who I respect having recently followed them.
B2B marketers using Facebook’s custom audiences to match their email lists to Facebook often report a 20 to 30 percent average match rate. B2C companies typically report 70 to 80 percent, which says most of their audience is targetable on Facebook.
Users typically don’t associate their work email with their Facebook account, so a 20 to 30 percent match rate is normal for B2B.
As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon.
But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.
And you’ll know exactly what that term is when a colleague says something to you and your first reaction is ... “Huh?”
Perhaps you’re more eloquent than me, but I’ve had plenty of “Huh?” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.
So ... I put together a list of some -- okay, 17 to be precise -- terms and concepts that you can brush up on (or maybe learn about for the first time) and your Google search history will be none the wiser.