Publishing online by starting your own blog can be a daunting task for many of us. I know I found it difficult.
Questions whirl around your head. Doubts niggle at your consciousness.
What do I focus on?
"What’s the first word that comes to our minds when we hear the term ‘Instant Messaging’? You guessed it right: “WhatsApp Messenger”. Recently, the makers of this instant messaging app reached new heights of success when the social networking giant (popularly known as Facebook) decided of acquiring it for a whooping amount of US$19 billion. But, was an amount of this magnitude really worth it?"
Even with the best intentions, feedback can easily backfire. The praise you give doesn’t lead to greater confidence. Your expert advice seems to take the wind right out of his sails. You decide to “go easy” on her, only to find her growing more anxious by the minute. And you are far from alone if you’ve had a hard time figuring out why.
Fortunately, scientific studies of motivation have identified clear, principled reasons why some types of feedback work, and others don’t. It is neither mysterious nor random. If you’ve gotten it wrong in the past (and who hasn’t?), then you can do a better job giving feedback from now on by sticking to a few simple rules.
Created content should stand as the backbone of your content marketing strategy, since original material helps differentiate your brand from the competition. But the reality is that limited budgets, staff, and time often make it nearly impossible to create enough original content and keep all your channels updated on a consistent basis. Too much created content can be a morale-killer because it often requires a back-breaking pace of constant creation for employees. Plus, not all organizations have strong storytellers who can create high-quality content on a consistent basis.
These are just a few of the reasons why many savvy content marketers include a combination of created content and curated content in their strategy. Our recent survey of top marketers found that on average, they use 65 percent created content and 25 percent curated content, with 10 percent of content syndicated from third party sources.
Curated content solves some of the pain points created by a 100 percent creation strategy, and when done well, curated content actually includes elements of creation such as incorporating additional context, opinions, and so on. It’s also more realistic for marketers with a limited budget or small staff to supplement their created content with curation rather than to create it all themselves.
Curation Compliments Creation
Here’s why curation is the ultimate compliment to created content:
Thought Leadership Marketing has recently become a topic of great conversation in the online arena. Several companies currently in operation strive to be thought leaders; however, only a select few will ever truly live up to their aspirations. This is due to the fact that thought leadership entails having a unique perspective and point of view that ventures away from the norm. Similar to online influence, it also requires the ability to provide current, relevant, and valuable information while utilizing a layered approach in disseminating the information.
This post examines what it takes to be an effective thought leader and what the best practices and methods used in thought leadership encompass. This article also examines why a content strategy is necessary in helping companies, social commerce sites, and online influencers to sustain and grow their thought leadership. It also covers everything from prioritizing resources to navigating internal politics within a particular company.What is Thought Leadership Marketing
Consumers are easily influenced by the world around them, as is clearly seen through their shopping habits. From product research to brand loyalty, consumers turn to social media now more than ever. A large group of these consumers, moms, are at the top of this list. Whether she’s reading her “mom-fluencer” friend’s latest Facebook update or dreaming up her next purchase via Pinterest, moms’ purchasing decisions are impacted by social media.
Moms are 20% more likely to use social media than the average person. They check Facebook, Pinterest and Twitter almost daily, and trust the opinion of peers when making a purchase decision. Facebook and Twitter users are more likely to make social media-related purchases of products they are already considering, with 1 in 3 Facebook users purchasing after sharing, liking, or commenting about a product or item on Facebook. Social media clearly influences shopping habits, and correctly targeting moms over social media can greatly boost your traffic and sales.
Here are 3 key ways social media affects shopping habits, especially those of moms:
In today’s mobile world, users are increasingly leveraging their smartphones, tablets and other on-the-go devices for a variety of purposes. As more consumers shop, browse the Web and complete other tasks and activities on their mobile hardware, these endpoints are becoming a vital aspect of marketing campaigns. Businesses can leverage the mobile platform to expand their brand reach and connect with more clients. However, they should utilize a few key strategies to ensure the success of a mobile marketing campaign.
Last year Google Analytics decided to omit keyword data from Google Analytics in order to protect the privacy of Google Account users. More recently, they went a step further and removed all keyword data in Google Analytics regardless if a query originated from a logged in Google Account user or not.
Content curation is nothing new, but many marketers still aren’t taking advantage of the benefits it has to offer. Consumers no longer rely on one source to tell them which products are worthwhile or which trends are working well in the business space. If you come across articles that support your brand’s overall message, why not share that with your audience?
Content curation serves marketers in two ways: it allows marketers to educate readers without pushing their own product, and it helps them learn which topics their readers are most interested in.
Ever tried to have a conversation with someone you don’t share a common language with? It can be fun, under the right circumstances (hand gestures are a great ice breaker), but if neither of you have the words to properly express yourselves, it can quickly turn frustrating.
Many people think of LinkedIn as a resume of sorts. While that’s certainly true, it is also so much more.Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn profile tips you need to know to help further market yourself and your business.
First, let’s take a look at why you need a LinkedIn profile as a small business owner. You’re not looking for a job, so how can you use LinkedIn?
You know that sticking to a schedule is important for your business.
It helps you get things done, and keeps everything running smoothly.
The same is true when it comes to your social media marketing.Understand which networks are right for your business before creating a posting schedule.
Most businesses use Facebook first. But you may also want to get setup on Twitter, LinkedIn, Pinterest, or Google+ — depending on the audience you’re trying to reach.
If you’re not sure where your audience is hanging out, this cheat sheet should help:
Duane Forrester, Senior Product Manager at Bing, has been publishing a lot of useful blog posts recently with his latest one being how poor spelling and grammar can affect search rankings.
In this post Forrester takes a firm stance against poor spelling and grammar, explicitly stating it has an impact on search rankings. This is a stance Google has never taken, or at least they have never expressed their position on spelling and grammar as clearly as Bing has.
Google has their Panda algorithm in place that weeds out poor quality content and allows the good quality content to rank higher, but when judging quality content it’s unclear to what extent spelling and grammar comes into play.
It has been suggested by Matt Cutts, even as recently as this month, that site owners should be mindful of spelling and grammar when it comes to the content they publish. However, he has never stated that Google takes action against pages that routinely publish content with spelling and grammar errors.
Are you a brand that is struggling to find the balance between professional and personal communication on Facebook?
Maybe you are thinking…
Should I post as my brand? As myself?
Will I lose customers if I connect with them on a personal level?
How many times should I post personal information?
What if my posts are too personal?