Task-management and productivity service Todoist has launched a new browser extension designed to help you better manage your Gmail inbox.
When visual analytics platform Curalate set out to quantify the impact that different image qualities have on Instagram, it discovered that photos with blue as the main color got the most likes. Reds and oranges on the other hand tended to receive 24 percent less likes than blue-tinted shots.
Similar to Santa, Facebook is constantly watching over your business’s activity on Facebook to determine how “nice” your content is.
Facebook recognizes that each user has hundreds of connections to friends, family, and businesses on Facebook who are all regularly sharing content.
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
Every Facebook page owner’s first stop for Facebook analytics should be their page’s Insights. Facebook recently revamped Insights with the following sections of information about your Facebook page:Overview
The Overview tab gives you the most important data about your page at a glance, including new page likes, post reach, and engagement for the last week.
Those addictive video games that keep players glued to the screen may actually do the brain some good — or one of them does, anyway. A new study from the journal Molecular Psychiatry digs into the effect of video game play on the volume of the brain’s gray matter — the tissue responsible for muscle control, memory, language and sensory perception.
The oft-repeated saying that people may forget their keys and wallets at home but not their phones is proving very true for in-store shoppers.
A majority (70%) of consumers have their smartphones with them in stores and many are actively using them, according to a new study that looks at in-store mobile behaviors.
As they browse in stores, many (30%) shoppers have those phones literally in their hands, according to the study by Usablenet.
Mobile shopping behavior is only increasing and evolving as more people get smartphones and start to use them more in the path to purchase.
Recently decorated within a Time magazine article, the Center for Digital Democracy (you know, that one organization committed to the development and encouragement of noncommercial, public interest programming) likened guerrilla marketing to the "brand washing of America," a not-so-subtle reference to brainwashing techniques. Adbusters bemoans what it terms "cultural brand corruption," an unavoidable offshoot of alternative media activities.
For marketing nerds, A/B testing is an amazing thing. Going from a state of guessing to a state of knowing is a settling feeling for anyone really.
But when you spent hours coming up with different headline ideas, different versions of copy, different calls-to-action, it can be hard to make the call on which combination is the best.
Luckily, with A/B testing, you don’t need to make that call on your own. Sure, you need to pick a few of the best options in order to decide what to include in your A/B testing, but that’s easier than making the definitive decision of which single option is best.
Captive Media, the UK interactive washroom startup (seriously), has raised a further £250,000 (circa $400k) in funding via the equity crowd funding platform SyndicateRoom - adding to the $700,000 it raised a year ago.
Really? I hope they don't do touch screens.
You’re right it is, and quite frankly shouldn’t it be? Taking what people love and know about their tablets and mobile phones, then combining that with what most businesses are still in the infancy stage of understanding (digital signage and large video display marketing); all in hopes of unleashing the power of interactivity, engagement, and effectiveness is by no means an easy or out-of-the-box task.
Recently I conducted an annual survey for one of my clients. Overall I was very pleased with the results of the survey with almost a 50% participation rate. One interesting statistic from 2013 is that 40% of the participants used a mobile device to complete the survey. Where as in 2012, only 22% of the participants used a mobile device.
Again this goes to show how businesses need to think mobile in their marketing, content and customer support efforts.
The social network announced the redesign in a post on its developer blog, saying that the new buttons will be rolled out “in the coming weeks,” and adding that users of the current like button will automatically be updated.
Facebook said its like and share buttons are viewed more than 22 billion times per day, across more than 7.5 million websites.
Job hunters, head hunters and everyone in between naturally gravitate to LinkedIn for all their recruiting needs. But that trend could be changing, according to new stats from social recruiting solutions provider Gozaik: Twitter is poised to become the number one social recruitment tool out there, beating out rivals like LinkedIn and Facebook.
If you’ve never searched for a job on Twitter before, you probably have no idea just how active a recruitment tool it can be.
Savvy social media marketers had a light bulb moment while on a love fest with Mark Zuckerberg. They realized that they wouldn’t just keep chasing Facebook likes in ever decreasing circles and would add awesome content as a key tactic to their marketing arsenal.
This came together and started an online trend and tsunami of content creation and curation. Content marketing is now being woven into the DNA of digital marketers who understand the power of content to attract and sell. Let’s have a closer look at the key principles of content marketing.
Here are the 10 commandments of content marketing.
Social media has multiplied the reach of brands everywhere, but data shows that this is not the best place to build deep relationships with customers. Although exposure is great, customers want a brand they can trust and this trust is gained when customers are so satisfied that they want to tell the world. Social media is a great starting place for customers to discover a brand, but there is more work to be done after this point.
As buyer behavior is in a constant state of flux, understanding customers can feel as overwhelming as understanding the opposite sex. While there is no “Businesses Are From Mars, Customers Are From Venus” book to simplify everything, there are some secret weapons that every business can use to gain insight into customer actions. Predictive analytics and marketing automation are vital tools that can give any company a competitive edge.