A look at languages and the internet. Info covering global internet users, the languages they speak and how the web currently accommodates to these languages.
People aren’t stupid. That’s an ideal phrase to build a social media engagement strategy on. There are many ways to get people to engage, comment and Like your brand on Facebook or reply to a tweet. However, the replies and Likes themselves aren’t the ultimate target of social media marketing.
The target is sales and if you want people to buy your product, you need to respect them. Unfortunately, a lot of brands use social media tactics that show their users minimal respect. Driving social media engagement can be really beneficial to your company, but these methods are more likely to scare customers away.
Not Replying to Questions
One of the first rules of social media engagement is to be active. If you want people to interact with your brand on Facebook or twitter, you need to post regularly. If you are very active on your social channels, you can’t afford to neglect any duty. One of those is customer service. Whether you like it or not people will see your social presence as a place to air a grievance or ask a customer service question. If you can’t, or don’t want to, answer the question on social media you should direct the customer to the right channel.
If you continue to post content on your page while a customer query remains unanswered, it looks like you don’t care. It won’t matter if you’re actively ignoring the question or not, without a visible response it looks like you think it’s irrelevant. You’re actively seeking social media engagement; you need to respond to every comment and every customer.
Begging for Likes
As a general rule of thumb, people hate to be told what to do. And they really don’t like to feel pressured. If every post on your Facebook page contains the phrase “’Like’ us if…” you’re both telling people what to do and applying pressure. Remember the word Like wasn’t invented by Mark Zuckerberg; you should want people to literally like your content. Just posting comments on Facebook to ask people to like your page will have the opposite effect.
You need to give customers a reason to Like your page. You need to post content that they find interesting, amusing or useful. If you’re posting blatant requests for Likes with no value for them, why would a customer Like your page?
A common trend that emerged during the Olympics this year was the ‘reflected glory’ Like requests. Theses posts are slightly more advanced versions of those mentioned above, but even more likely to turn customers off. They usually involve posting a picture of a local athlete and asking users to Like to show their support for that athlete. The natural question a user might ask is, ‘what does that have to do with you?’
The reason you try to drive social media engagement is to broaden brand awareness and drive sales. Getting someone to Like your photo of Andy Murray or Katie Taylor does neither of those things. Worse than that, in some users eyes the comment might as well read ‘we don’t care what you think of our product, Like this picture of something you do like to make us look good’.
The important thing here is to respect your users. If you want to drive social media engagement, give users something to engage with. You need to make sure that the content you share is relevant to your users and to you. People are very happy to align themselves with brands on Facebook. They often click Like without giving it a huge amount of thought. But if all of your Likes are instinctive clicks, where’s the value to your business?
These tactics are more likely to get those instinctive Likes, while more considered content will get engagement from users who might actually follow up with a purchase. If your content provides no value for your users, it probably offers no value for you either.
According to a recent poll carried out by Hays, the leading recruitment expert, one third of job hunters seriously don’t think employers will look at their social media profiles. These respondents admitted to not changing their social media habits when job searching. As Juliette Denny, MD of Growth Engineering, said in the article: “The interviewing process may give us one opinion of an individual, but a quick glance at their social media presence can often be just as revealing. The number of job applicants with Facebook pages with unaltered privacy settings is simply astounding. We recently interviewed for an Office Manager and one girl in particular stood out. In person, she seemed friendly, smart and capable. On her Facebook profile, however, her attitude was completely different and there were numerous mentions of her jetting off to the states for a three-month holiday within the next year.”
Ouch. Whilst in the US several states have made it a law that employers cannot request social media passwords to check up on their employees, all candidates everywhere should take a good look at what is publicly available on their profiles. One to watch out for: if they are emailing using Google mail, then a tool such as Rapportive can pull together all social media profiles linked to that address. Displayed alongside your email to your prospective employer or university will be your latest Facebook and Twitter updates, your LinkedIn and other profiles – as well as the photos you have used.
Even the worst-case forecasts have our economic malaise nearing an end by then, a dreaded lost decade coming to a blessed conclusion and a true recovery taking shape with low unemployment and revitalized consumers.
Once again the ad business will be growing. But a new media and marketing order will be taking hold. In measured-media terms, in 2016, the furthest year forecast by eMarketer, TV will still own the biggest piece of the marketing pie (36%), but just barely. Online advertising, at 31%, is sure to be hot on its heels. Further behind but growing fast will be mobile, whose share will have jumped from about 1% today to 5% as marketers chase a wholly mobile consumer reveling in constantly improving gadgets and services
The rise of mobile, coupled with an evolving, more web-like TV market will present a vastly different communications landscape. Rising to the challenge will entail many changes in old processes, from compensation to measurement. Whether you're ready depends in part on what you do now.
Nooks, Kindles, iPads…oh my! Whatever happened to paperback and hardbacks?! According to one source, people who own e-readers are reading more than they might otherwise, as reflected in rising e-book sales. As a result, e-reader sales continue to increase. Could e-books eventually make good old fashioned books obsolete? Probably not. One reason? For now, only 20% of e-reader owners say that the e-content they want is always available. But the number of people using e-readers is growing. Learn more about the habits of those who feel the need to e-read.
One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.
I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.
Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.
Here’s 6 reasons B2B marketers should use infographics:
1. People connect with visuals.
Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.
2. Easily shared.
Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.
3. Attracts more attention.
Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.
4. Great for link building.
Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.
5. Shows an expert knowledge of a subject.
By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.
6. Builds awareness and traffic.
Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!
The answer to the question, “Does Your Business Need Unified Communications And Collaboration?”, should always be a resounding YES! The truth of the matter is this: without Unified Communications And Collaboration, your business functions at a far less effective rate. Doubt this proposition?Then consider this: without United Communications And Collaboration, a full 100% of your business interaction needs to be carried out over the phone, or face to face. Who has the time? Suppose you’re doing business with partners in a time zone 13 hours removed from your own?
If that’s not bad enough, an estimated 73% of all your business related calls will go directly to voice mail. Have you checked lately to see if your voice mailbox is full? Who has the time for all this inefficiency? When your business has Unified Communications and Collaborations, all of these headaches go away. Unifying all of your business communications will result in improved efficiency, faster communication with potential clients, and a whole lot more money in your pocket at the end of the day. The numbers don’t lie: a 20% reduction in the length of an average phone call, 320% increase in one to one text based communication, and 2800% increase in team based collaboration.
These are not statistics pulled randomly out of some number cruncher’s hat. Unified Communications and Collaboration has the experience and the industry knowledge to make improved communication a reality for you and your business. When you are in your crucial first year of operation, the last thing you need is to be hamstrung by poor communication. Every intelligent business owner knows that the first law of corporate success is to build up the clientele base. With Unified Communications and Collaboration, you will have a fighting chance to do just that. So, why wait to unify your business communication? Your competition surely won’t!
Amazon is extending its roots in Seattle.
Regulatory filings made public today show that the e-commerce giant and gadget maker entered into an $1.16 billion agreement with Paul Allen's Vulcan Real Estate to purchase the 11 office buildings in Seattle's Lake Union neighborhood that it previously held under lease.
Vulcan Real Estate put the set of buildings on the market at the end of August. Last month the group announced plans to build and lease two more buildings for Amazon, as part of a $160 million project to give the company an extra 380,000 square feet by 2015.
"We are truly excited that Amazon is making this long-term commitment to the South Lake Union community," Vulcan's vice president of real estate, Ada Healey, said about the deal, which is set to close by the end of this year.
With only a few weeks to go before Microsoft's big Windows overhaul, Mozilla puts forward its first version of Firefox preview optimized for Windows 8's touch interface.
How to install it
Once you download and run the Firefox Metro Preview (download installer) in Windows 8, you must close Firefox in Metro and Desktop if you already have them installed, then open the Control Panel and set Internet Explorer as the default browser.
From there, run in Desktop mode the Firefox Nightly EXE that you just downloaded and set it as the Default when prompted. A Windows 8 prompt will open, choose Nightly as the default, and then in Firefox, go to Options/Advanced/General and set it as the default browser there, too.
What works and what doesn't -- so far
The Metro Preview version of Firefox is being worked on in an experimental branch of the Firefox Nightly builds called Elm. Erica Jostedt, Mozilla's Senior Manager of Product Communications, confirmed that it doesn't have a ship date yet. "We don't have the set timeline yet -- it's a preview right now that's updated nightly, but on the Elm branch. When it lands on mozilla-central, it's officially on the trains," she wrote in an e-mail to CNET.
|Rescooped by Brian Yanish - MarketingHits.com from Business Growth through Online Sales and Marketing|
"Japanese cellular operator NTT DoCoMo is demonstrating a chat system that aims to accurately portray your facial emotions online."
To drastically improve the quality of video within videoconferencing sessions DoCoMo Japan has engineered a new approach to compensate for the often low-quality, pixelated images typical of such collaborative events.
The company has in fact invented a headset that "features two cameras that point at your eyes to replicate blinking, facial expressions and skin tone in the digital world, and features a camera at the front and back for picking up your hand gestures and where you are in a room.
When your image is rendered by the cameras and projected into the digital conference, you end up looking more like an incredible video game rendering of yourself, rather than a two-dimensional human.
The addition of realistic facial movements, though, helps re-enforce the concept that this is a real person you’re talking to, rather than a lifelike avatar."
What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.
These, and several other amazing social media statistics, can be found in the infographic on social media statistics...