Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.
When was the last time someone handed you an awesome business card? It probably was a while back… all too often people create business cards for the sake of having them. Instead you should be thinking about how you can make a lasting impression and not a business card that someone will toss in the trash five minutes after meeting you.
Are you struggling to make social media work for you?
Do you have the right social media strategy for your business?
The challenge of social media is that it’s constantly changing.
This article shares five ways to adapt social media for your business.
To help you get your 2014 Facebook marketing strategy off to an excellent start, I've round up 7 infographs covering latest stats, tips and advices about Facebook marketing. (Best practices for Facebook content marketing.
Embrace storytelling for your social media channels with a defined strategy, not nebulous guff.
Marketing has moved on, the traditional sales funnel on the verge of extinction. Instead, consumers are using social media to engage with your customer services team, to research products and services and to share opinions about you with other consumers.
It’s the customer’s journey now.
From Facebook to Twitter, uncover the secrets of adapting your content so it shines on all the major social media networks.
It’s a headache – taking your original content and adapting it to suit the various social media channels on which it will appear.
Less savvy marketers question why they should bother in the first place; they go on to make the fatal error of simply dumping the same content on every social media network like an unwanted baby. This leads to the message looking “spammy”; not a great look for any brand serious about managing their social media networks.
Find many great landing page tips listed in this article.
It is easy to get lost in the bits, bytes and 140 character conversations of social media. For many entrepreneurs, marketers and business leaders, deciding what tools to focus on to optimize social media efforts can be a daunting task.
Twitter is a platform that many people have a difficult time learning. However, it's also one of the most powerful platforms for those who take the time to understand, embrace and utilize it for their benefit.
Knowing what tools to spend time on versus ignore can save you much time when it comes to actually seeing a business return using Twitter for business.
In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, social media, digital marketing, branding, conversion optimization agency will share with you 5 of my favorite Twitter tools.
Marketing departments have been telling brand stories since – well – since marketing began. They used advertising, events, famous personalities and other methods to give prospective buyers a memorable brand experience.
If your content isn’t mobile, your business is losing money. That may seem like a strong statement, but the stats support its truth:
Whether you’re a B2C business with ecommerce sales or a B2B company generating offers to potential leads, your website content and emails need to be mobile-friendly. It will benefit your bottom line in addition to improving the web presence of your company.
If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. It has the potential to introduce your ideas to thousands or even millions of viewers a day. In order to get those numbers, however, you need high quality, attention-getting content.
While it can seem like everything under the sun has already been covered, creating great content is still a very achievable goal, especially if you approach a topic from a new perspective or bring a level of expertise to the mix. If creating great content is your goal— and it should be—here are nine ways to get started.
The mobile generation has brought about entirely new consumer behaviors. Did you know that a staggering 9% of smartphone owners admit to using their device during sex.
The important question is not 'what are they doing', but 'why, what does that say about modern consumers?'
Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides?
How should content be measured and analyzed? Let us count the ways (or at least begin to).
This column is intended to be an informal sounding board for ideas. Summer’s over and it’s time to get cracking on new research. Next up (in my capacity as a research analyst): content metrics.
Many brands build communities and even acquire fans, but precious few turn fandom into cult followers through their marketing strategy. But one notable exception is Black Milk, a quirky Australian fashion brand, which uses brand storytelling to chart the future of retail, social cliques, and the so-called “third shelf.”
Marketing your social media management services to decision makers is one of the toughest challenges you may face. Why? Because there are hundreds of amateurs competing in the same space as you and undercutting your costs at every opportunity. You’ll be competing with work from home mums, virtual assistants and the local business man who jumps on every bandwagon out there.
Yes, you’ve just started your business in a tough and desperate niche.
Email Marketing and Social Media seem to always be going head to head these days. I am here to argue that you shouldn’t look at the two as competing forces, but as partners for a common goal. Email marketing and social media both have seen great growth in the past few years, and they can be used in harmony together to help you create a lead generation machine. Before we go through that I think it would be best to give you an overview of email and social media today.
Top brands receive high leverage from social media marketing and internet companies are getting highly interested on how they pull it off. By social media marketing, a brand or business is able to build its popularity by increasing its website presence and growing the number of its followers using the social media. There are many marketing tricks employed by many businesses in order to increase their website traffic and ranking by using the social media influence. Here’s how top brands are able to use social media for impressive marketing and profitable leverage.