As more companies realize that advertising on Facebook is a necessity to reach fans and customers, a new study shows that ads play a huge role in gaining conversions through the social network.
"When I'm speaking at a conference, one of the most common questions I'm asked is what do I think the future of social media is. I'm not great at distant future predicting, but I do believe the story of...social media is visual content."
To prove to advertisers and the world that it’s not just YouTube that has massive video engagement online, Facebook today announced it now delivers 1 billion video views per day and will begin showing everyone view counts on publicly posted videos from users, Pages, and public figures. This could convince advertisers shifting TV ad spend to digital to look to Facebook, which recently bought video adtech company LiveRail for between $400 million and $500 million in July.
You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+
While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +
It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring
It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +
I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!
Finding for the best Twitter marketing tips for beginners?
If the answer is yes, you’re in luck. That’s exactly what you will find in this blog post.
But before that, here are a few questions for you.
- Do you feel that Twitter is a (very) fast pace social media platform?
- Are you facing steep challenges when it comes to building your Twitter account and influence?
- Would you like to transform Twitter into the best social media platforms in terms of results?
In order for a crowdfunding campaign to be successful, it needs to not only reach, but convince hundreds or thousands of people to donate money or pre-order a product. That may sound intimidating, even for those who think they have an idea for the next bi
Infographics are a great way to get your business noticed online. A well designed one can give your readers a great impression of your business and they can be a fantastic way to earn links and improve your SEO in a way that Google loves.
If you’re thinking of creating an infographic and want to ensure it gets shared to the max follow these 10 tips from High Impact.
If you’re using personal branding as a marketing strategy or to find a job, you need a headshot. Don’t know what a headshot is? A headshot is a (usually) professionally shot portrait photograph that’s used for promotional purposes.For actors, it accompanies their resume at auditions.
For authors, it can be found on the jacket of their book. For business professionals, it is used on social media networks as a profile image, on websites accompanied by a bio, and on printed marketing materials. Although the term “headshot” indicates a “head” only portrait, headshots can range from being full body images to tightly cropped head and shoulder photos.
That one photo is sometimes the only visual representation of yourself that a potential employer or customer will see. That is, prior to interviewing you or meeting you in person. It may be your first impression, and you want it to say the right things. What impression do you want to give? Use your style of dress, pose, and smile to say what you want to say. A good photographer can help, as well.
When was the last time someone handed you an awesome business card? It probably was a while back… all too often people create business cards for the sake of having them. Instead you should be thinking about how you can make a lasting impression and not a business card that someone will toss in the trash five minutes after meeting you.