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Scooped by Brian Yanish - MarketingHits.com
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Keyword Optimization for Video: 4 Tips To Maximixe SEO Benefit

Keyword Optimization for Video: 4 Tips To Maximixe SEO Benefit | MarketingHits | Scoop.it

Like on-page text content, video seo requires the same kind of indepth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like YouTube), it's absolutely essential that the right key phrases are selected and used wisely as the ones you choose to use will have an enormous impact on whether your video is found and whether it adds to the user experience if watched.


Keywords - search terms that are used to find webpages, videos, images etc related to those keywords - are the building blocks of SEO and video search engine optimization is just the process of letting the search engines know exactly what the focus of your video is so they can return it in the search results based on the user's query. Good video keyword researchwill help you develop a strategy for video content creation which will benefit not only the video itself but the rest of your SEO campaign.

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How Amazon Saves a Ton of Money [INFOGRAPHIC]

How Amazon Saves a Ton of Money [INFOGRAPHIC] | MarketingHits | Scoop.it
Jeff Bezos, Amazon's CEO, says the company's primary focus is on the customer. But what about its employees?
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Rescooped by Brian Yanish - MarketingHits.com from Story and Narrative
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How to Become a Content Marketing Hero by Emulating Apple and Subway

How to Become a Content Marketing Hero by Emulating Apple and Subway | MarketingHits | Scoop.it

The Jared campaign embodied many of the basic elements of good content marketing. It was useful. It was inspiring. It was educational. It was about benefits, not advertising awards.

 

People identified with Jared’s story and turned to Subway for help as well, because even if you didn’t need to lose the kind of weight Jared did, you tell yourself that eating at Subway can help you shed a few pounds. If Jared could do it, certainly you can, right?

 

That’s effective marketing, and it gets even better when you do it with content over time.


Via Gregg Morris
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Scooped by Brian Yanish - MarketingHits.com
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Plastic Clamshell Packaging Voted Worse Design Ever

Plastic Clamshell Packaging Voted Worse Design Ever | MarketingHits | Scoop.it
We’ve all been there: frustrated and trying free a new purchase from it’s plastic clamshell jail. You’re not alone, the packaging design has been voted the worst in history.
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How Facebook is redefining mobile app discovery

How Facebook is redefining mobile app discovery | MarketingHits | Scoop.it
App Center’s “send to mobile” button is an efficient way to get users to download a mobile app after learning about it on a desktop, and Sponsored Stories offer unparalleled targeting options for advertising on mobile devices. These things, combined with Facebook single sign-on and Open Graph, give developers important new channels for growing their mobile apps. By expanding these capabilities and giving developers better ways to track how Facebook impressions lead to downloads — maybe even working with Apple directly — the social network could prove itself as an indispensable component of all mobile applications.
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Create your own social games with Qmerce

Create your own social games with Qmerce | MarketingHits | Scoop.it
The Israeli startup Qmerce is a social games & gamification platform that offers a very simple way for anyone to develop their own casual game channels. 
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17-Year-Old Finds Room for Improvement in Search Engines

17-Year-Old Finds Room for Improvement in Search Engines | MarketingHits | Scoop.it
Nicholas Schiefer recently won the Intel Foundation Young Scientist Award for a breakthrough search algorithm. His idea allows for “micro-searches” which use social network relationships to expand the amount of information retrieved after a search.
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Need a Quick Opinion? There’s An App For That

Need a Quick Opinion? There’s An App For That | MarketingHits | Scoop.it
Does this shirt go with these pants? Is the Galaxy S III a great phone? If you're looking for a quick opinion on something, there's now an app for that.
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Scooped by Brian Yanish - MarketingHits.com
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Why Is Gizmodo Paying People To Harass Zuckerberg?

Why Is Gizmodo Paying People To Harass Zuckerberg? | MarketingHits | Scoop.it
Gizmodo posted a “story” yesterday entitled “We’ll Pay You for Photos of Mark Zuckerberg.” Desperation aside, this is as crazy as it is stupid (And we’re not even sure it’s legal).

See, Mark Zuckerberg is the CEO of a company. Sure, that company is all about sharing with friends, but when you have more than 14 million people subscribed to your page, sharing a photo or a link on Facebook becomes an entirely different beast. He’s scrutinized on everything that he’s ever publicly shared. Just take a look at the IPO hoodie bonanza.

So it makes sense that a CEO, a businessman in its truest sense, wouldn’t want to be splashed across magazine covers and speculated about on gossip columns (which is essentially what Gizmodo’s media network, Gawker Media, is centered around). He kept his wedding fiercely private because marrying your long-time girlfriend, and likely one of the only women you can trust, is an intensely private affair.
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Rescooped by Brian Yanish - MarketingHits.com from Pinterest All-in-One
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New York Times Joins Pinterest

New York Times Joins Pinterest | MarketingHits | Scoop.it

WWD Women's Wear Daily, Friday, June 8, 2012

By Erik Maza


TIMING PINTEREST: Even the New York Times is on Pinterest now. On its profile, it has boards dedicated to hair, summer escapes and crunchy food. Among the future boards it’s considering are “Sizzling, Dripping, Melting and Splashing;” “High Tech High Fashion;” and, simply, “Kitchens.” The profile was inevitable. Since its launch two years ago, the photo-sharing social network has become a one-stop shop for design and food porn for a massive, easily distracted readership.


Read more  . . .


Via Mike Macey
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Scooped by Brian Yanish - MarketingHits.com
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Facebook Launches App Center, Admits It Is An Advertising Company

Facebook Launches App Center, Admits It Is An Advertising Company | MarketingHits | Scoop.it
Over the next few weeks, Facebook users can expect to see recommendations for apps based on their activity on the social network. It’s good news for developers and Facebook users, but investors still grumbling about Facebook’s lackluster initial public offering last month shouldn’t expect it to be an immediate panacea.

Facebook launched its App Center on Thursday night, showcasing more than 600 apps. While the product is going to be rolled out incrementally to U.S. users during the next few weeks, there were already reports of it being a big boon for developers; GoodReads, for example, told PCMag.com that it has seen 490% growth since the launch.
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User Activity Comparison Of Popular Social Networking Sites [INFOGRAPHIC]

User Activity Comparison Of Popular Social Networking Sites [INFOGRAPHIC] | MarketingHits | Scoop.it
In an infographic by GO-Gulf.com, "User Activity Comparison Of Popular Social Networking Sites", shows the comparison of the latest user stastics of popular social sites.
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Simon Sinek: How great leaders inspire action - Start with why

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?
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Scooped by Brian Yanish - MarketingHits.com
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Next Wave with Gary Vaynerchuk: Facebook Fallout - Check out @garyvee lastest video

After the Facebook IPO didn't perform the way we expected, what's next for your favorite emerging websites and apps? Gary V. updates their status.

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Rescooped by Brian Yanish - MarketingHits.com from Startup Revolution
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search Tags For Social Networks, New Tool

search Tags For Social Networks, New Tool | MarketingHits | Scoop.it

Ready to try a new tool that lets you search a term and gives you the most associated tags – in numerous social networks? http://su.pr/869Cbd

We just started taking beta (free) signups – Ritetag beta-access > http://www.ritetag.com


Via Martin (Marty) Smith
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Metro-style Hotmail turns up in leaked screenshots

Metro-style Hotmail turns up in leaked screenshots | MarketingHits | Scoop.it
It certainly wouldn't come as much of a surprise that Microsoft would finally bring Hotmail into the Metro fold, but until now we haven't had much evidence that such a change was actually in the works.
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Full iPhone 5 Pictures, Video Surface #iphone5

Full iPhone 5 Pictures, Video Surface  #iphone5 | MarketingHits | Scoop.it
What do you think?
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Suggested by Chintan Jain
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101 Online Marketing Tips Strategies from Google [Infographic]

101 Online Marketing Tips Strategies from Google [Infographic] | MarketingHits | Scoop.it
Online Marketing is important for all websites and webblogs, we bring the best 101 lessons and guides from Google for marketing for branding purpose...
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Scooped by Brian Yanish - MarketingHits.com
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Cool Infographics - How Draw Something Blew Up Without Blowing Up

Cool Infographics - How Draw Something Blew Up Without Blowing Up | MarketingHits | Scoop.it
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How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO

How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO | MarketingHits | Scoop.it
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketers are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience.
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4 Brands That Know How to Tell a Story

4 Brands That Know How to Tell a Story | MarketingHits | Scoop.it
What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. But for many successful companies, it’s their ability to tell their brand story.
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Rescooped by Brian Yanish - MarketingHits.com from Story and Narrative
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Storytelling is the path to Powerful Online Fundraising

Storytelling is the path to Powerful Online Fundraising | MarketingHits | Scoop.it

Story telling is at the core of all marketing. Internet marketing, direct marketing, they all include some kind of story. People want to know why, why should I focus my attention on this cause? Why should I donate to this organization?

 

Most of the time, this question is not being asked consciously. It is our humanity that evaluates the question why and then makes a decision to either say yes or turn away. The power to capturing attention and loyalty is in the messages being sent. The power is in the story.


Via Gregg Morris
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The Real Reason No One Sees Online Ads - The 40 second visitor #marketing

The Real Reason No One Sees Online Ads - The 40 second visitor #marketing | MarketingHits | Scoop.it
Here's a sobering statistic: The average time spent on a Web page is steadily decreasing, with users spending only 40 seconds on a single page. Even worse for publishers and advertisers, 31 percent of ads are never even seen. That's why last September we launched the Clean Campaign, our commitment to making the digital content experience better for everyone by cutting clutter and focusing on the content consumers care about. Messy Web pages create a chaotic experience that’s frustrating for everyone involved, including readers, publishers, and advertisers
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75+ Free Retina Display iPhone Wallpapers

75+ Free Retina Display iPhone Wallpapers | MarketingHits | Scoop.it
With a 960×640 pixel resolution, the Retina Display is begging to showcase beautiful wallpapers.
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7 Different Ways to Present Your Product and Service and Stand Out (If You Can Stand Up To the Challenge)

7 Different Ways to Present Your Product and Service and Stand Out (If You Can Stand Up To the Challenge) | MarketingHits | Scoop.it
Everybody wants to stand out in the business world. That’s part of the reason why companies of all shapes and sizes work so hard on branding – we want to be the business that stands out from the competition and convinces the client to convert.

In other words, there’s as many different ways to market as there are stars in the sky – and this is the reason why marketing is a multibillion dollar business, and why blogging for business is so big.
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