Quick: how big is a Facebook cover photo?
What about the new Twitter avatar? A cover image on your LinkedIn company page? A Pinterest pin?
continued...New Career Opportunities Daily: The best jobs in media.
Twitter’s monthly active user growth problem is well documented, and everyday use of the platform actually fell 3 percent in the past six months, says GlobalWebIndex.
But there’s some good news for Twitter, as the same study revealed that use of the Twitter app is actually up 14 percent over the same period – beating Facebook, Google+ and YouTube.
Vine, too, registered big usage gains over these past two quarters, growing 27 percent, which beat Instagram, with only Snapchat (+67 percent), Kik (+32 percent) and WhatsApp (+30 percent) gaining more ground. Impressive stuff from Twitter.
Retaining customers is a primary goal of any growing business, but it’s not easy in an era when brand loyalty among web users is scarce, choice is seemingly endless, and offers and discounts abound.
One program that can help businesses retain customers is a comprehensive mobile strategy.
Indeed, now that mobile penetration rates are hitting 101% in North America and an amazing 129% in Western Europe (according to the U.S. Census Bureau, Internet World Stats), most people have access to high-speed broadband through a device in their pocket, and consumers are much more familiar with the online shopping process, increasingly turning to mobile to buy everything from groceries to holiday gifts.
So, if businesses want to capitalize on this new behavior, they must build an approachable and compelling mobile presence through apps and mobile-optimized sites.
While Facebook remains the biggest social network by almost every metric that matters – an eye-opening 82 percent of internet users worldwide (excluding China) now have a Facebook account – active usage of the platform has actually fallen over the past six months, reveals new data from GlobalWebIndex.
Facebook leads Google+*, YouTube, Twitter and LinkedIn in the list of top global social networks, but use of all of these platforms has dipped over the past two quarters – Facebook has seen a six percent drop in active usage since Q3 2013, beaten only by YouTube (-8 percent), with LinkedIn (-3 percent), Twitter (-3 percent) and Google+ (-1 percent) also softening.
In the meantime, Instagram goes from strength-to-strength, registering an incredible 25 percent grow in active usage since Q3 2013.
Context is key, and Facebook is running a test on its flagship iOS application in which users will see what it calls context cards, which appear over their News Feeds and provide detailed information after they check in or link to subjects such as movies or songs in status updates.
A Facebook spokesperson told sister blog Inside Facebook the test will be rolled out to some users of its iOS app starting Wednesday, offering as examples of how context cards work:
Content marketing is kind of perfect for small businesses. With content marketing, you pay for the man hours and you pay for the tools. With so many other marketing methods, there are other fees to consider. So it's a good thing that content marketing is quickly becoming the center of marketing strategies for companies of all sizes. It just might get easier to compete with that one company who has more marketing employees than you total employees.
Fan generated content - flashy, fun, certainly a great way to get attention. We know that it's got a direct SEO benefit, and is a cost-effective way to build your brand, but we're still left with the million dollar question - what is the impact of user generated content on sales?
Before we get to the goods, let's think about this for a second. An eConsultancy study found that two-thirds of consumers use search engines to help them with purchase decisions. What are they looking for, exactly? Well, a brand new study completed by Crowdtap and Ipsos Media CT says what they're looking for - is user generated content. Millennials report spending around 18 hours a day consuming media across all of their devices, and a staggering 30% of that is user generated.
Why does this matter?
Let me ask you a question: Do you ever feel like everyone in your industry is doing the same thing? Everyone’s newsletters look the same. Everyone’s websites are starting to look the same. Same. Same.
Don’t worry, you’re not alone;
I’ve faced this issue many times throughout my business journey. And what I’ve come to learn is that marketing is 10% what you say and 90% how you say it. Now if you’re marketing your company using the same methods as everyone else in your industry not only is it going to be hard to stand out but chances are your business will never be innovative enough to stay ahead of the pack.
And in my opinion there is no marketing tool more powerful in today’s business world than LinkedIn if your business is primarily B2B. With over 300 million users and 49% of those being key decision makers, LinkedIn has ultimately become the most precious marketing resource of the 21st century.
Social media marketing involves a constellation of different digital marketing and search engine optimization approaches that are sometimes complex. Manual management of your marketing mix for SEO can be difficult, challenging, painstaking and sometimes impracticable. The good news is there are many social media marketing tools that you can use in order to escalate your SEO campaigns for better search ranking.
Now that you’ve determined that Twitter is right for your business, it’s time to learn some tweeting basics. Before we jump into mastering the 140-character message, we have to lay some groundwork.
Determine Your “Twitter for Business” goals. Most businesses think Twitter is merely a tool to reach customers, but it has the potential to be so much more. Remember your suppliers, competitors, contractors and employees may all be on Twitter. This means you can use Twitter for:
- Customer service
- Finding new employees
- Communicating with current employees
- Searching out new contractors
From personal experience in professional blogging, I’m not allowed to know the feeling of blog blues. However, I am quite familiar with the fallout of letting a blog go to waste.
It’s an exciting time when a business jumpstarts content marketing. Marketers start investing actual time and research in social media, followers start interacting, and everything’s going swimmingly. That is, of course, until they hit that “wall.”
The wall is what separates content campaigns that make it from those that falter. It’s most obvious when bloggers see less traffic despite the fact that the content is better and more frequent than ever. Or, more commonly, a wall forms once a business blogger runs out of topics and writing becomes a chore.
Don’t fret — the blog wall is a common side effect of overcompensating for lost time, and there are plenty of ways to reinvigorate your content marketing to get campaigns back on track.
A call to action – every email’s gotta have one. After reading your email, your recipients should have a clear idea of what to do next. Without a call to action, you leave ‘em hanging. But you can easily avoid that problem by creating an effective call to action. How?
For starters, there isn’t a one-size-fits-all button that you can copy and paste in every email. Every email is unique and so the call to action should be too. But every effective call to action has several common elements. Check out our call-to-action checklist:
Mobile Advertising platform Flurry has released new data about mobile app users, and none of it is too terribly surprising. The statistics continue to show that app users are spending more and more time accessing mobile data, and that mobile apps are the way of the future for most successful businesses.
A new term has emerged from the study of mobile app data – according to Flurry, a “whale” is a mobile app power user, a person who launches a particular app 60 or more times a day. The average app user only launches a particular app 10 times a day.
By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B.
This is unsurprising, but not because social media is not suited to B2B marketing. Instead, it is because articles and information on social media marketing often focus only on businesses that communicate with customers (B2C) as opposed to business for whom other businesses are the customer.
Yet social media has the potential to be just as beneficial to B2B as it is for any other type of business, and the basic principles are not that different. You still have to engage your audience, offer valuable content and update regularly.
Here are some ways that specific social media platforms can be transformed into powerful tools for B2B marketing.
The only constant is change.
From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.
Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.
When it comes to making an ecommerce website, you might face some challenges regarding the design and usability of the site. Sites that sell products online need a website that promotes their products and is friendly for everyone to use. There are a number of attributes that successful ecommerce websites have; therefore, if you are just starting out, you might want to incorporate these into your design.
With the continual growth of social media, something that accounted for 20% of the average American’s time spent using their computer and 30% of their time spent using a mobile device, it’s no surprise that social sharing is still the “hot new thing”, even though it’s no longer really new. But in this brave, new-ish world of driving engagement through social media, how do you get people to share your content and then how do you get that share to turn into traffic and brand awareness and leads and whatever else you were hoping for? Like we’ve said time and again, it all has to start with great, compelling, genuine content, but then what?How do you increase how often a piece gets shared
With the many changes happening over at Twitter.com, it can be difficult to keep your presence looking its absolute best. The largest recent change was the profile redesign, and – although not everyone has made the switch – it’s left some profiles looking less than stellar.
Facebook Reach is a highly-debated subject these days. It’s a confusing metric that I see page owners either focusing way too much on — or ignoring altogether.
This post explains 4 crucial Facebook marketing skills:
With all the social media advice out there, sometimes you have to wonder if any of it actually works. Below I will provide you with 10 rules for posting social media content, but more importantly, I will provide examples of how these rules have been successfully implemented. These aren't rules without basis, these are rules with a proven track record that any business can start using today.
Consumers typically have a more positive interaction with brands that they engage with on Twitter than other social networks, suggests a new study.
Converseon analysed 2,500 user interactions with 20 leading global brands and discovered that 55 percent of those that took place on Twitter were positive, compared to less than half (49 percent) on Facebook, which was also beaten by Google+ (53 percent positive).
The survey also noted that engagements were more likely to be positive or neutral than negative across all platforms, with about one in five interactions between brands and fans rated as negative overall.