When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books?
Certainly not on the utilitarian category page…
You are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.
For franchise and multi-unit businesses, managing data and pages on Facebook can be a nightmare. Rogue pages, unseen customer complaints, and inaccurate data are just some of the challenges these businesses face every day. For those particular brands with multiple locations throughout the United States and the world, Facebook offers a feature that links the main brand page to all local pages, and helps maintain consistency across all locations. The feature is called "Facebook Locations" and is often referred to as the parent-child integration, with the main brand page being the parent, and the locations being the children.
How do you grow traffic to your website?
One of the keys is having an active blog or resource center where you are weekly adding new content that is helpful to your ideal audience.
A second key is then using a social media strategy to help increase the visibility of your post. This article will look at the ways to use social media for this purpose.
These days, social media interactions leave little room to imagination. All attempts to communicate begin with a fervent desire to introduce, promote or sell a certain product in a more or less predictable manner. While the targeted audience may change, the mechanism of social interactions remains pretty much the same: companies start rambling about the uniqueness of their products and services, instead of focusing on the real needs and demands of their potential buyers.
Perhaps this is why their act is not rewarded with a big round of applause. Savvy readers are bored of sales pitches. They want exciting, fresh, original, newsworthy facts delivered in a unique manner. Some of them are nostalgic and still think that social media should involve more than a semi-polite exchange of information. Whatever happened to those great chats that we used to have, which went beyond someone’s selfish, mercantile goals?
Should You Settle for Feedback, When All You Need Is a Good Old-Fashioned Conversation?
Today, Facebook introduced a new subpage called Facebook Media that is designed to highlight great examples and new trends that illustrate how public figures, organizations and media companies are using Facebook to connect with their audiences.
On this new page, located at media.fb.com, Facebook says they will share data, best practices and success studies to help other content creators increase their impact on Facebook.
The Facebook Media page is divided up into four key sections focused on common goals shared by content creators and media companies.
There's something irresistible about an underdog story. From ancient tales like David and Goliath to much more modern stories like Airbnb and the hotel industry, there's something inspiring and exciting about rooting for the little guy. This disruptive power and underdog mindset are assets all small businesses have at their...
The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.
The report was based on an analysis using Convertro's multi-touch attribution technology of 500 million clicks, 15 million conversions, and three billion impressions that occurred in 1Q14.
In aggregate, social media ranked slightly ahead of display ads in driving conversions, but behind both affiliate marketing and email, the analysis found.
Social media marketing is no longer an option for today’s small business owner.
With as many as 90% of small businesses using social media, the question isn’t when, but how you will use it to expand and grow your reach.
But too often, business owners feel stumped by social media, allowing it to take a back seat instead of harnessing its power.
Maybe it’s a fear of the unknown or the overwhelm that comes with learning something new. Whatever the case, the effective use of social media can confuse even the most seasoned business marketer.
But the good news is this.
No matter what stage you’re in, you can reinvent your online presence.
Make a few tweaks to shift your use of social media and immediately improve your results.
You may already know that Twitter is one of my favorite platform for generating high-quality, targeted leads for my business. But I always caution business owners that in order to generate leads, you have to go in with a plan. If you don’t, you are likely to spend tons of time on Twitter and have little to show for it.Following are 9 simple strategies you can use to generate leads on Twitter.
These will help to ensure your connections are targeted, and will give you the best chance of moving your followers into your marketing funnel.
Do you find yourself using social media apps such as Twitter, Facebook, Instagram and Snapchat more today than you were a year ago?
You’re not alone. New data from Localytics reveals that time spend in social networking apps has risen by 49 percent year-on-year, largely due to very strong “snacking” like behaviour.
Overall, people are spending about 21 percent more time in apps this year than in 2013, with music apps seeing the biggest increase – up 79 percent. Health and fitness apps were up 51 percent, with social media apps third.
Why you should seriously bulk up your number of connections on Linkedin.
At a glance, LinkedIn and Twitter are about as different as two social networks can be. Twitter is microblogging, LinkedIn has serious publishing power for longer form content. Twitter can be laid back and more conversational, whereas LinkedIn is typically more professional and even formal.
Many SMB marketers are performing an impressive balancing act while managing their company’s social media channels, demand generation strategies, email marketing, and more. And let’s face it, that’s a lot to handle (and handle successfully) for one person.
An infographic from Zerofox.com takes a similar walk down memory lane, reminding us that before social networks, we had things like Post-it notes, Polaroid cameras, bulletin boards and rolodexes.
Here are a few examples of how technology has evolved to replace the desktop items of yesteryear:
Twitter = Post-it notes: When Art Fry, the inventor of Post-it notes, first developed the product, he said, "What we have here isn't just a bookmark. It's a whole new way to communicate." Little did he know his shorthand communication tool would be replaced by 140-character tweets.
Instagram = Polaroid cameras: When Polaroid cameras debuted in 1948, it was the first time people could see photos minutes after they were shot. The pictures also had room for handwritten captions. Instagram, however, is the new way to shoot, document and share photos quickly.
Bulletin boards = Pinterest: Remember when you pinned lists, notes and photos to the bulletin board above your desk? Now you can pin those items on Pinterest.