One of the issues that have plagued Facebook - the largest social network on the planet - since time immemorial is privacy, or rather, the lack thereof.
VentureBeat reports that, when it comes to paid advertising on social media platforms, YouTube is king.
YouTube is the clear winner in a few key areas compared to other social platforms, including introducing new products to customers, and helping consumers make purchasing decisions. The information was taken from a new study Aol Platforms released today.
The report looked at data found within 500 million clicks and 15 million conversions during the first quarter of 2014. Social purchase interactions were tracked through Convertro’s attribution technology. This then determined which platforms had affected online sales and at what point in the purchasing decision they had influence on the consumer.
Not too long ago, the extent of most small businesses’ online strategies involved deciding what their website should look like. Now there are far more things to consider. There is the question of SEO to help boost you up the results pages. There’s content marketing, e-commerce options, and—increasingly—the valuable but time consuming task of social media marketing.
Given the fact that almost three quarters of adult internet users now regularly use at least one social media platform, social media marketing provides a unique and unparalleled opportunity to engage with your customer base.
Consumers often use social media as an “assist” for purchasing when trying to determine the legitimacy and reputation of a product, with 61% of shoppers conducting online research before making a purchase. Word of mouth referrals are common and your social media profiles are an ideal way to spread your brand message and build lasting relationships with your customers.
Social media can have benefits in both SEO and relationship-building terms, but it can be time-consuming. This is turn means devoting resources to the task–whether that involves paying an employee or freelancer or devoting your own time which could be better spent elsewhere.
Social media has evolved into this weird, quasi-realm of friends and advertisers, the former of which promotes the latter from time to time. Personally, I had a hard time even accepting the fact that businesses used Facebook (and Instagram, Twitter, etc.) for marketing. That is, of course, until I started doing it myself.
Bad social media marketing is like going through a parking garage in a fancy hotel and putting “Buy Used Cars Here!” flyers underneath windshield wipers of six-figure convertibles. It’s tacky, inappropriate and annoying.
To avoid being “That Brand” on Facebook and other platforms, the first step is to understand why a person may or may not follow you. Here are a few reasons why someone would objectively hate your business’ online persona to get you started:
Retargeting is changing digital marketing today, but some still don’t understand all of the aspects of this advanced ad approach. Basically, retargeting lets advertisers stay top of mind with consumers who have already visited a company’s website or mobile app by displaying tailored ads that reflect the type of intent and interaction they’ve shown on the website.
The approach has been so effective that 76% of marketers plan to increase their retargeting budget in 2014. And one of the most powerful platforms for retargeting has proven to be Facebook. Over the past two years, more and more advertisers have adopted retargeting on Facebook as a way to drive conversions, lead generation, and app downloads. It’s no secret that retargeting on social media has completely converted digital marketing, so now discover how retargeting on Facebook can bring results within reach.
When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month but only half of them are ever viewed.
Research by Avangate reveals that products are dead - services are the new products.
I would agree, "Products are dead, service is the new product".
Twitter, unlike Facebook, never asks users to share their gender. Yet its recently-public Analytics tool can tell you, among other demographics, the male-female ratio of your followers. That's because Twitter relies on the magic of algorithms to designate—and perhaps reassign—user gender.
The latest infographic from The Media Octopus explores key tips for making social video work for your brand to maximise the potentially powerful communication of videos as a catalyst for engagement.
We see everyday, branded content videos that get 1000’S of views. This infographic has some helpful tips to get you started.
Build personal brand is different with build business brand, business brand might be built around ideas but personal brand is created around yourpersonal name and career. You use this to communicate your personality, skills and values.
This infographic share some excellent points to help you with your personal brand.
Content curation plays an increasingly important role when using social media for personal branding and job search. However, social sharing behaviors that dominate with link dropping, auto-posting, and copy-posting are the marks of a lazy content curator. This blog post presents an improved approach for building a more remarkable personal brand identity using social media.
Great article about content curation and social sharing and how it can benefit you and your brand.
Lots of helpful tips for adding your insight to curated content you post.
A good business web site can always be improved. No matter how much you think it’s operating at maximum, always consider what may be keeping it from performing better. A quick checklist of common issues and complaints that are common to other business’ web sites is a good place to start your improvements.
Here are some little-known aspects of online business that make or break your online business.
So how can you develop your own style and write a powerful blog post that connects with your audience?
A recent Infographic by QuickSprout sheds light on the six critical elements of a powerful blog post.
If you’re ready to boost your blog traffic, read on for tips to writing the perfect blog post every time!How to Write a Powerful Blog Post
Want to improve YouTube engagement? Find out why explainer videos can be the key
There’s one stat you need to pay close attention to on YouTube and that is Audience Retention because it tells you where your audience stops watching. In other words, it measures audience engagement for that particular video.
So if your retention rate is 65% that means, on average, 65% of people watched the entire video.
Not only does a good retention rate mean your audience is locked in on your video, but the more you can potentially earn as a partner because there is more of an opportunity for ad displays. It also plays a role in how well a video ranks for the targeted keywords.
To check your retention rate for an individual video, simply click the Analytics tab underneath the video and then go to the Audience Retention report.
Katy Perry, who became the first person to reach 50 million followers in January of this year, maintains her position as Twitter’s most-followed individual, with a lead of more than two million followers over second-placed (and former number one)...
The fastest rising online social network is quickly becoming the Internet’s most promising platform for marketing and advertising. Pinterest, the network that describes itself as a visual discovery tool, is growing into a powerful tool for business-to-consumer (B2C) enterprises to promote their business.
For this reason, many brands and companies have been waiting very anxiously for the day when they will be able to evaluate Pinterest’s advertising campaigns. That day is almost here, which is why it is very important for potential advertisers to ensure they are ready to take advantage of this new marketing tool.